Lydia Geving

Associate Brand Manager - Integrative Therapeutics at Nature's Way
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Minneapolis-St. Paul Area

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Experience

    • United States
    • Wellness and Fitness Services
    • 300 - 400 Employee
    • Associate Brand Manager - Integrative Therapeutics
      • Sep 2023 - Present

    • Senior Social Media Associate Manger
      • Feb 2023 - Sep 2023

    • Organic Social Media Associate Manger
      • Feb 2022 - Sep 2023

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Social Strategist and Community Manager
      • Jan 2021 - Dec 2021

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Social Strategist for General Mills brands, Pillsbury and Tablespoon
      • Jul 2019 - Aug 2020

      •Partnered closely with various cross-functional teams to develop and execute powerful integrated digital strategies that align on all platforms and campaign KPIs •Own social strategy and relationship with creative agency leveraging brands objectives and priorities •Identified and executed competitive Facebook, Instagram and Pinterest social media strategy to engage followers and increase website traffic •Established social strategies through strategic targeting and collaborating with internal teams •Developed engaging campaigns including promotional, giveaways and partnerships on Pillsbury social media platforms Show less

    • United States
    • Financial Services
    • 500 - 600 Employee
    • Relationship Management Coordinator- Institutional Client Services
      • Oct 2018 - Jul 2019

      •Identified cross-selling or up-selling opportunities to provided strategic insights to facilitate increased or new business. •Managed and addressed inquiries from clients and relationship management team members. •Produced client presentation materials for sales and customer relations cross-functional teams. •Identified cross-selling or up-selling opportunities to provided strategic insights to facilitate increased or new business. •Managed and addressed inquiries from clients and relationship management team members. •Produced client presentation materials for sales and customer relations cross-functional teams.

    • United States
    • Design Services
    • 1 - 100 Employee
    • Marketing Intern
      • May 2018 - Oct 2018

      • Worked directly with the marketing coordinator to successfully plan and execute a launch party for 250+ guests, clients and vendor. • Supported the marketing team with all the marketing and branding strategies by project coordination to include timelines, proofing and evaluating marketing copy. •Enhanced influencer program by engaging with bloggers and influencer communities by developing relationships and negotiated partnership to leverage reach for BHI • Worked directly with the marketing coordinator to successfully plan and execute a launch party for 250+ guests, clients and vendor. • Supported the marketing team with all the marketing and branding strategies by project coordination to include timelines, proofing and evaluating marketing copy. •Enhanced influencer program by engaging with bloggers and influencer communities by developing relationships and negotiated partnership to leverage reach for BHI

    • United States
    • Retail
    • 700 & Above Employee
    • Cosmetic Associate
      • Oct 2014 - May 2018

      • Completed sales transactions and processed merchandise return, maintaining proper accountability of register. • Implemented merchandising displays and promotional products to meet marketing standards. • Educated clients on benefits of products with full consultation, including cosmetic application. • Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current. • Completed sales transactions and processed merchandise return, maintaining proper accountability of register. • Implemented merchandising displays and promotional products to meet marketing standards. • Educated clients on benefits of products with full consultation, including cosmetic application. • Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.

Education

  • University of Minnesota
    Business and Marketing, Business and Marketing
    2014 - 2018

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