Experience

writer

• Arts & Crafts
• 700 & Above Employee

• Freelance Writer

  • Dec 2013 - Present



PokitDok

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Marketing

  • Jan 2012 - Dec 2012

  • Developed interactive messaging and assets strategy: online/mobile copy, consumer interface and flow, video, & branding • Created all corporate communications: press releases, ads, & email newsletters • Managed creative team during collateral development process: copywriting, graphic design, layout, and printing • Identified potential individual/corporate partnerships & co-branding opportunities and cultivate relationships • Developed & managed online community presence: original content, social media, member programming, sweepstakes promotions, & rewards programs • Worked with executive team and creative director to develop a consistent brand voice and vision Show less



Belkin

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Marketing Specialist

  • Aug 2011 - Jun 2012

  • Developed packaging communication strategy and managed packaging design process and timeline • Project managed product launches coordinating efforts between design, branding, and interactive teams • Created online marketing content and social media campaigns • Identified and led co-branding opportunity strategy (Red Bull) • Drafted Marketing Architectures, Communication Hierarchies, Positioning Documents, & Advertising Strategy • Developed packaging communication strategy and managed packaging design process and timeline • Project managed product launches coordinating efforts between design, branding, and interactive teams • Created online marketing content and social media campaigns • Identified and led co-branding opportunity strategy (Red Bull) • Drafted Marketing Architectures, Communication Hierarchies, Positioning Documents, & Advertising Strategy



Agent18

• United States
• Manufacturing

• Director of Marketing

  • Feb 2009 - Jul 2011

  • Built PR campaign/product launch plan with Hipstamatic App resulting in all key PR objectives and media hits met (including: Wired Magazine, GeekSugar, Rolling Stone Magazine, PDN Magazine, NY Magazine) • Developed direct mail campaign with 5.5% redemption rate with full cost recoup within 7 days • Developed social media awareness and promotional campaign integrating Facebook, Twitter, Four Square, LinkedIn, Turntable, Lastfm, 8tracks, company blog, and tumblr • Created marketing collateral including copy development, identification of photo/graphic needs, layout, and printing • Developed website copy and online layout across all key channels including Apple.com and Amazon.com • Account managed online business channels (Apple.com, Amazon.com, Agent18.com) for a 265% revenue increase • Coordinated product placements, sponsorships, corporate events and sample mailings • Analyzed fashion and accessory trends with design team Show less



Obviouslee

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Services Coordinator/Intern

  • Sep 2008 - Dec 2008

  • Created web 2.0 service packages: social networking medium review, integration analysis, and implementation • Facilitated brand audits for the purpose of consumer/staff survey development, brand reviews, and positioning strategy • Developed creative strategy: concept/campaign creation, online/print media placement, PR plan integration • Created web 2.0 service packages: social networking medium review, integration analysis, and implementation • Facilitated brand audits for the purpose of consumer/staff survey development, brand reviews, and positioning strategy • Developed creative strategy: concept/campaign creation, online/print media placement, PR plan integration



Tango Strategy

• Freelance Marketing Consultant

  • Jun 2008 - Sep 2008

  • Developed long term strategy: naming, target market and competitive analysis, trial strategy, and event sponsorship • Created test market, top market, and national FSI campaigns with break-even/payback analysis • Designed communications test plans with the objective of increasing awareness, trial, and consumer retention • Developed long term strategy: naming, target market and competitive analysis, trial strategy, and event sponsorship • Created test market, top market, and national FSI campaigns with break-even/payback analysis • Designed communications test plans with the objective of increasing awareness, trial, and consumer retention



Ricoh/IBM

• Boulder, CO

• Graduate Marketing Intern

  • May 2007 - Mar 2008

  • Identified, compiled, and generated briefing center performance/marketing metrics • Assisted in strategic growth planning: identify new customers, determine growth schedule, and create implementation plan • Conducted market research/analysis (primary and secondary) pertaining to briefing center service and performance which helped to identify market opportunity and develop new service offerings • Identified, compiled, and generated briefing center performance/marketing metrics • Assisted in strategic growth planning: identify new customers, determine growth schedule, and create implementation plan • Conducted market research/analysis (primary and secondary) pertaining to briefing center service and performance which helped to identify market opportunity and develop new service offerings



Washington Performing Arts

• United States
• Performing Arts
• 1 - 100 Employee

• Gifts Associate

  • Mar 2005 - Aug 2006

  • Planned donor receptions and special events for performance underwriters at the $10,000 level and above • Formed and implemented major donor development plan on a $1.6 Million budget • Wrote and edited program text, newsletter articles, and member correspondence • Cultivated donor relationships to secure repeat and increased donation year-over-year • Planned donor receptions and special events for performance underwriters at the $10,000 level and above • Formed and implemented major donor development plan on a $1.6 Million budget • Wrote and edited program text, newsletter articles, and member correspondence • Cultivated donor relationships to secure repeat and increased donation year-over-year



Ingenix: A UnitedHealth Group Company

• Eden Prairie, MN

• Project Manager/Program Analyst

  • Sep 2002 - Mar 2005

  • Compiled/analyzed weekly budgets, forecasts and reported on several multi-million dollar technology projects • Developed and implemented project management templates, policies, and procedures for the project office • Reformatted project reporting tools and streamlined processes for improved efficiency and time reduction of 30% • Compiled/analyzed weekly budgets, forecasts and reported on several multi-million dollar technology projects • Developed and implemented project management templates, policies, and procedures for the project office • Reformatted project reporting tools and streamlined processes for improved efficiency and time reduction of 30%