Experience

Visit Carson City

• United States
• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • Sep 2018 - Present

  Responsible for creating, budgeting and management of marketing, PR, and social media management for all tourism coming into Carson City, Nevada.



Ashley HomeStore of Central Illinois

• Marketing and Communications Director

  • May 2016 - Sep 2018

  Supporting her family owned furniture stores, operating since 1872.Develop strategies and tactics to market a national brand and drive qualified traffic into store front. Execute successful marketing campaigns utilizing a variety of organic and paid acquisition channels including content creation, and curation, pay per click campaigns, digital marketing strategies, promotion and event management, philanthropy, publicity, social media, lead generation campaigns, and performance analysis. Establish and maintain strategic relationships and partner with key industry players, agencies, and vendors. Manage and administer $1M + marketing budget.Key Accomplishments:• Currently on task to increase profit growth to $20M this year and successfully grew sales to open 2 new locations. • Helped save over $15,000 in the marketing department by negotiating with multiple vendors to cut costs. • Facilitate marketing and sales cycle management practices and establish national brand awareness that support four independently owned Ashley HomeStores, increasing revenue by over $1M within a year. • Created virtual employee review program, increasing our ratings at all stores by a half to one star and boosting our online reputation across the board.



Bruegge Recruiting Group

• Owner

  • Jul 2014 - May 2016

  Utilized business acumen and due diligence to create a full-service recruiting agency for nationwide marketing firms. Collaborated with managers on a regular basis and proactively identified future hiring needs. Executed human capital management strategies to attract, screen, assess, and scheduled interviews using various sources such as resume database, social media networks, and employee referrals. Key Accomplishments:• Managed, trained and mentored four remote recruiters/interns and prepared all invoices and payment receipts. • Assisted with promotion of three employees to leadership positions within our client base in a year.• Designed over 30 websites for clients using Squarespace, Wix and WordPress through word of mouth referrals.



Active Synergy Inc.

• Human Resources Manager

  • Feb 2012 - Aug 2014

  Oversaw all aspects of recruitment practices and processes, supported business needs, and ensured the proper implementation of organizational strategy and objectives. Promoted company values and enabled business success through administering HR management to include job design, recruitment, performance management, training & development, employment cycle changes, talent management, and facilities management services. Ensured legal and regulatory compliance, conducted background checks, and supported client mediation. Key Accomplishments:• Consistently screened, sourced, and scheduled over 100 interviews weekly for outside sales positions and increased company headcount at the rate of 3 new hires weekly for 2+ years.• Assisted with sourcing new hires, facilitated new employee training orientation, and improved retention rates. • Recipient of Top Recruiter Club award twice for being within the top 10% of most new hires annually out of 200+ recruiters nationwide.



Project H2oScore: h2oscore.com

• Co-Founder

  • Jan 2011 - Dec 2012

  Co-created a water-conscious website promoting water sustainability in residential and commercial facilitiesResponsible blogging weekly about sustainable building; marketing to recruit new clients, and developing what was a class project into a fully functioning and profitable enterprise



Ecotech International

• Virtual Intern

  • Jun 2011 - Dec 2011

  Primary intern for Rob Watson, founder of the LEED green building rating system; uphold and record LEED standards involving EcoTech International’s latest LEED Neighborhood Developments in Russia and ChinaCreate and structure critical digital documents including Excel spreadsheets to maintain a superior level of organization for Rob Watson; documents contain information involving new LEED developments (commercial buildings, schools, cities, neighborhoods, and lighting projects); organizing these documents required and furthered my understanding of green building practicesCreated a LEED-ND executive template in Smart Sheet that aids in tracking points for new LEED Neighborhood Developments, which is now used for LEED-ND developments within EcoTech International



Maures Development Group, LLC

• Entry Level Development Associate

  • Jan 2011 - Jun 2011

  Started as an Intern and worked at MDG until graduation. Managed a home rehabilitation, negotiated with contractors to foresee timely and on-budget completion and enhanced mediation skills through effective verbal communicationUsing organizational skills and superior Excel knowledge, successfully implemented a tracking system for over 200 employee’s timesheets, providing a cohesive summary for the Milwaukee Residential Preference ProgramPacked, organized and moved current using efficient logistics; conducted interviews for new positions furthering my leadership and human resource skills



Ashley Furniture HomeStore in Champaign, IL

• Marketing Manager, Customer Service Representative

  • Jun 2010 - Jan 2011

  Accurately identified target audiences and created, devised, and led comprehensive marketing campaigns that engaged educated, and motivated. Conducted research and incorporated trends and best practices in online marketing and business development strategy. Produced valuable and engaging content for newspaper ads, circulars, and planned media that attracted and converted targeted customer base. Key Accomplishments:• Administered marketing campaigns for two HomeStores that resulted in each grossing $6 million within one year.• Negotiated TV and radio contracts decreased business expense and remained within budget.• Provided human resources support and collaborated with various departments and successfully opened 45,000 sq. ft. Peoria store on Black Friday. • Developed and implemented energy efficient lighting rebate that saved store over $20,000 in operational expenses.



Maures Development Group

• Economic Development Intern

  • Jun 2009 - Dec 2009

  Assisted in writing proposals for real estate development opportunities; prepared monthly reimbursement spread sheets; shadowed development meetings; prepared market research for future projects, which allowed for a better understand of commercial real estate developmentUtilized writing skills to solely created a board manual for a local non-profit corporation