Brand and Content Marketing Manager

• Aug 2022 - Present

Content Marketing Manager

• Oct 2021 - Sep 2022

- Develop a consistent brand identity, voice, and tone and establish across online presence - Craft content and social media marketing strategies to engage customers and ensure that they have a positive view of the company and services - Manage editorial calendar; Research, write and publish SEO driven articles for the Kroo Wordpress blog - Write and edit website content, email content, social media content, and print collateral - Write, build and send Intercom email marketing… Show more - Develop a consistent brand identity, voice, and tone and establish across online presence - Craft content and social media marketing strategies to engage customers and ensure that they have a positive view of the company and services - Manage editorial calendar; Research, write and publish SEO driven articles for the Kroo Wordpress blog - Write and edit website content, email content, social media content, and print collateral - Write, build and send Intercom email marketing communications to customers and prospects, driving new business - Ghostwrite and edit executive thought leadership pieces for publish across digital platforms - Analyze and plan content using data from Google Analytics, Intercom, and other platforms - Interview internal subject-matter experts to inform marketing collateral Show less - Develop a consistent brand identity, voice, and tone and establish across online presence - Craft content and social media marketing strategies to engage customers and ensure that they have a positive view of the company and services - Manage editorial calendar; Research, write and publish SEO driven articles for the Kroo Wordpress blog - Write and edit website content, email content, social media content, and print collateral - Write, build and send Intercom email marketing… Show more - Develop a consistent brand identity, voice, and tone and establish across online presence - Craft content and social media marketing strategies to engage customers and ensure that they have a positive view of the company and services - Manage editorial calendar; Research, write and publish SEO driven articles for the Kroo Wordpress blog - Write and edit website content, email content, social media content, and print collateral - Write, build and send Intercom email marketing communications to customers and prospects, driving new business - Ghostwrite and edit executive thought leadership pieces for publish across digital platforms - Analyze and plan content using data from Google Analytics, Intercom, and other platforms - Interview internal subject-matter experts to inform marketing collateral Show less

Social Media Manager

• Mar 2021 - Oct 2021

- Created inbound content for email, web, & social - Owned the creation of digital marketing strategy, content creation, freelancer management, & content strategy - Managed Amazon marketing (Perpetua), website promotions (Shopify), & email marketing calendar and content - Reported on key metrics using data from a variety of sources including Facebook Ads, Sprout Social, Google Analytics, Perpetua, & more - Created inbound content for email, web, & social - Owned the creation of digital marketing strategy, content creation, freelancer management, & content strategy - Managed Amazon marketing (Perpetua), website promotions (Shopify), & email marketing calendar and content - Reported on key metrics using data from a variety of sources including Facebook Ads, Sprout Social, Google Analytics, Perpetua, & more

Content and Social Media Manager

• Mar 2020 - Oct 2021

- Worked on creative strategy for Archer Roose’s Facebook, Twitter, Instagram, and LinkedIn social channels - Partnered with agency team to create, traffic, run and report on paid social ads across all social media channels - Managed creative marketing assets for assigned food & retail products, sponsorships, events and brand campaigns - Managed creation and execution of influencer strategy & campaigns - Lead community management on all of Archer Roose’s social channels -… Show more - Worked on creative strategy for Archer Roose’s Facebook, Twitter, Instagram, and LinkedIn social channels - Partnered with agency team to create, traffic, run and report on paid social ads across all social media channels - Managed creative marketing assets for assigned food & retail products, sponsorships, events and brand campaigns - Managed creation and execution of influencer strategy & campaigns - Lead community management on all of Archer Roose’s social channels - Collaborated with agencies on the overall creative strategy for the brand - Reported KPIs and integrated learnings into forward-looking digital content strategy - Wrote and edited website content, email content, social media content, and customer marketing collateral Show less - Worked on creative strategy for Archer Roose’s Facebook, Twitter, Instagram, and LinkedIn social channels - Partnered with agency team to create, traffic, run and report on paid social ads across all social media channels - Managed creative marketing assets for assigned food & retail products, sponsorships, events and brand campaigns - Managed creation and execution of influencer strategy & campaigns - Lead community management on all of Archer Roose’s social channels -… Show more - Worked on creative strategy for Archer Roose’s Facebook, Twitter, Instagram, and LinkedIn social channels - Partnered with agency team to create, traffic, run and report on paid social ads across all social media channels - Managed creative marketing assets for assigned food & retail products, sponsorships, events and brand campaigns - Managed creation and execution of influencer strategy & campaigns - Lead community management on all of Archer Roose’s social channels - Collaborated with agencies on the overall creative strategy for the brand - Reported KPIs and integrated learnings into forward-looking digital content strategy - Wrote and edited website content, email content, social media content, and customer marketing collateral Show less

Social Media Coordinator

• Sep 2019 - Apr 2020

- Planned all content for social media including Facebook, YouTube, Pinterest, & LinkedIn - Cultivated the social community around Rishi Tea on social platforms - Identified potential sales leads & involved the appropriate sales team members - Executed robust social KPI reporting - Owned majority of content creation including social graphics, as well as website & email campaign photography - Wrote and edited a variety of education-focused articles for the Rishi Tea Blog - Planned all content for social media including Facebook, YouTube, Pinterest, & LinkedIn - Cultivated the social community around Rishi Tea on social platforms - Identified potential sales leads & involved the appropriate sales team members - Executed robust social KPI reporting - Owned majority of content creation including social graphics, as well as website & email campaign photography - Wrote and edited a variety of education-focused articles for the Rishi Tea Blog

Freelance Social Media Marketing Specialist and Content Creator

• May 2015 - Apr 2020

An experienced social media content creator/curator and media manager with a passion for helping businesses develop their brand image/voice and execute marketing ideas through content and social media. Skilled in the Adobe Suite, photo processing, CMS (content management systems), SEO (search engine optimization), and connecting with media audiences through social media copy. An experienced social media content creator/curator and media manager with a passion for helping businesses develop their brand image/voice and execute marketing ideas through content and social media. Skilled in the Adobe Suite, photo processing, CMS (content management systems), SEO (search engine optimization), and connecting with media audiences through social media copy.

Senior Certified Pharmacy Technician

• Jul 2014 - Oct 2019

Pharmacy Technican

• Oct 2013 - Jul 2014

Service Clerk

• Oct 2011 - Oct 2013