Lyda Forero
Senior Vice President of Research at Hotspex- Claim this Profile
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Bio
LinkedIn User
I worked closely with Lyda on a market research study for a not-for-profit organization expansion. Lyda is extremely diligent, and exceptional at design and presentation, with a keen eye for detail. She remains calm under stressful situations and is a great team player. It was a pleasure being able to work with her.
LinkedIn User
I worked closely with Lyda on a market research study for a not-for-profit organization expansion. Lyda is extremely diligent, and exceptional at design and presentation, with a keen eye for detail. She remains calm under stressful situations and is a great team player. It was a pleasure being able to work with her.
LinkedIn User
I worked closely with Lyda on a market research study for a not-for-profit organization expansion. Lyda is extremely diligent, and exceptional at design and presentation, with a keen eye for detail. She remains calm under stressful situations and is a great team player. It was a pleasure being able to work with her.
LinkedIn User
I worked closely with Lyda on a market research study for a not-for-profit organization expansion. Lyda is extremely diligent, and exceptional at design and presentation, with a keen eye for detail. She remains calm under stressful situations and is a great team player. It was a pleasure being able to work with her.
Experience
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Hotspex
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Canada
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Market Research
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1 - 100 Employee
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Senior Vice President of Research
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Dec 2020 - Present
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VP of Research
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Mar 2019 - Dec 2020
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Associate Vice-President
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Apr 2017 - Feb 2019
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Hotspex
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Canada
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Market Research
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1 - 100 Employee
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Research Director
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Oct 2015 - Jan 2017
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Associate Research Director
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Sep 2014 - Sep 2015
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Senior Research Analyst
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Jan 2013 - Aug 2014
Management, execution and delivery of research projects across variety of industries such as grocery & general retailers, CPG, automobile,and non-for-profit sector.Main Responsibilities:• Understanding the client’s business needs • Working with the research team to translate those needs into a research solution • Participating in proposal development, questionnaire design and sample selection • Working with other departments to co-ordinate project flow through Hotspex (Programming, Field, Tabulations, Analytics)• Data analysis• Working with research team to develop insights and implications• Generating engaging & insightful reports for delivery to clients
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Research Analyst
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May 2011 - Dec 2012
Execution and delivery of research projects across variety of industries.Responsibilities included:• Participating in proposal development, questionnaire design and sample selection • Working with other departments to co-ordinate project flow through Hotspex (Programming, Field, Tabulations, Analytics)• Data analysis and reporting
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Compensar
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Colombia
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Individual and Family Services
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700 & Above Employee
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Director of Educational Support Programs
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Jan 2003 - Mar 2007
Managed a team of ~15 professionalsDeveloped strong project management experience through several activities such planning and organization of professional events and seminars.Implemented and developed a Quality Control System as part of a team.Designed, implemented and analyzed client satisfaction surveys.Established and maintained relationships with government agencies, partner organizations and academic institutionsPrepared internal reports and created presentations for senior management and board of directorsCompiled data and wrote reports for a variety of clients
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Education
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1995 - 2000
Universidad Nacional de Colombia
Psychologist, Psychology -
2010 - 2011
Georgian College
Post Grad Diploma, Research Analyst -
2007 - 2009
Universidad Nacional de San Martín
Master, Education, Languages and Media
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