Marketing Executive

• Jan 2019 - Present

• Coordination with cleaners, employees, managers, internal and external partners, stakeholders, and vendors in identifying business growth opportunities to effectively drive brand awareness, campaigns, trainings, events customer acquisition, foot traffic, and revenue. • Support the team for any coordination and documentation needed to acquire Government and Health & Safety related certifications. • Managing, maintaining, and monitoring of Company’s Yearly Calendar daily to provide detailed updates to the managers and/or stakeholders. • Organizing reports, invoices, contracts, and other financial files for easy access. • Managed the marketing and brand awareness of the brand, which led to an increased number on inflow and sales revenue. • Responsible for the planning, and conceptualization of marketing, special events, and PR initiatives. • Raise of Purchase Orders Raise Purchase and issuance GRN and track the payment • Coordinate with third-party agencies for campaigns & creatives • Secured sponsorships, co-branding opportunities, and community initiatives to build productive local relationships, successfully expanding the customer base, and raising revenue. • Managed promotional content for website, outlet displays, and paid media advertisements. • Responsible for cross-channel marketing initiatives to optimize ABL brand presence. • Oversee and handles all social media handles and requirements, including copywriting; coordinating, shooting, and post- processing image assets; managing social-driven CRM and community engagement; booking digital advertising. • Monitor marketing budgets & revenue Show less

Administrative Office cum Marketing Assistant

• Feb 2017 - Dec 2019

• provides administrative and clerical support to the Senior Operations Manager • corresponds to all Road Transport Authority (RTA) e-mails, drafts response and monthly reports • schedule meetings and arrange conference rooms • writes minutes of the meeting • compiling, distributing, and monitoring of marketing and operation expenses • prepares travel arrangements and schedules • writing, drafting and preparing company presentations for meetings and special events • coordination with all third-party suppliers • organising all company events such as monthly meetings and conferences • ensure all relevant and important RTA documents are filed electronically for easy reference of the emloyees • prepare and maintain company database • prepare service notes and issued to all Departments • review all correspondence from the customers, the employees and the management as and when required • ensure that the daily and monthly monitoring and tracking reports are maintained • comply with the needed requirements for the Internal Auditing Show less

PR Account Executive

• May 2014 - Dec 2016

• ensures maximum PR coverage for the clients • leverage existing media relationships and cultivates new contacts with media • planning publicity strategies and campaigns • writing and producing presentations and press releases • specializes in fashion and lifestyle topics and content articles • manage inquiries from the clients and press • handles all arrangements for clients editorial and advertisement shoot requirements • coordination of advertising placement of all the clients • coordination with blogger engagements and contract negotiations • monitoring of all placements, press releases, and posts of engaged bloggers and influencers • organising promotional events such as press conferences, press junkets, product, brand, and campaign launches • point person for all press activities • account handling such as Mercedez Benz, Unilever Philippines, Metrobank Philippines, Ayala Group of Companies, Rustan Commercial Corporation and for SSI brands (over 100 global retail brands, including Alexander McQueen, Brooks Brothers, Cartier, Charriol, Diesel, DKNY, Givenchy, Gucci, Hugo Boss, Jimmy Choo, Kate Spade, Kenneth Cole, Michael Kors, Nine West, Pottery Barn, Prada, Ralph Lauren, Salvatore Ferragamo, Saint Laurent, Swarovski, Tory Burch, Tod’s, Tommy Hilfiger and Zara) • Facilitated arrangements for photo shoots, interviews, and press sample loans. • Managed requirements for local and international projects with publications, such as magazine cover and editorial shoots, designer interviews, press junkets, and fashion week passes. • Compiled press clippings and ran analytics to track PR mileages and KPI for monthly and annual reports. • Coordination with press and clients to process pull outs • Prepared invitation copies for all media events and organized brand events, press junkets, and product launches. • Fostered relationships with key industry leaders and personnel for increased brand awareness. Show less

Internship: Researcher & Writer

• Dec 2013 - Mar 2014

Events Coordinator

• Nov 2010 - Mar 2014

• Coordinates details of events such as conferences, consumer events, televisions shows, auditions & conferences. • booking & negotiation with talents and event suppliers • visit venue for floor plan & seating layout • coordinate & monitor event timelines and ensure deadlines are met • create invitee list • send out invitations and manage rsvp list • coordinates event logistics, including registration, attendees list, materials support and pre- and post-event evaluations • keep inventory of backdrops, projectors, computers, and other materials Show less

Internship: Researcher & Writer

• Apr 2013 - Sep 2013