Lybbi Hebel

PR & Social Media Coordinator at Gifted Travel Network
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Contact Information
Location
Charlotte, North Carolina, United States, US

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Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • PR & Social Media Coordinator
      • Aug 2022 - Present

      -Plan, design, and publish social media content on our channels -Maintain brand voice across different social media channels -Promote our events, client success stories, and achievements -Enhance the company’s brand/reputation within the industry -Engage with current and prospective customers across multiple social media platforms, including our public pages and Facebook groups -Explore new ways to engage and reach our target audience -Work cross functionally with other teams to complete their marketing requests Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Social Media Manager
      • May 2022 - Sep 2022
    • United States
    • Retail Art Supplies
    • Operations and Marketing Manager
      • Nov 2020 - May 2022

      -Developing and promoting in-store and online campaigns to increase foot traffic and overall sales -Managing and growing social media following, primarily on TikTok and Instagram -Using Adobe Illustrator to clean up and set up customer designs as EPS files for printing -Running several machines simultaneously, including a Glowforge, Roland Eco-Solvent Printer, Silhouette and Cricut cutting machines and more -Instructing private classes to teach customers how to use different crafting machines and tools Show less

    • United States
    • Food and Beverage Services
    • Director of Social Media Marketing
      • May 2020 - Dec 2021

      Freelance position working with the Festival Organizer to provide the voice for the QCBF 2021 campaign. -Create, post and monitor content (including promoted posts) on the QCBF channels with the goal of selling tickets, promoting brewery and corporate sponsors and conveying impact to ACEing Autism-Charlotte programs. -On-site support capturing photos and video at QCBF and related special events Freelance position working with the Festival Organizer to provide the voice for the QCBF 2021 campaign. -Create, post and monitor content (including promoted posts) on the QCBF channels with the goal of selling tickets, promoting brewery and corporate sponsors and conveying impact to ACEing Autism-Charlotte programs. -On-site support capturing photos and video at QCBF and related special events

    • Taproom Boss & Hype Woman
      • Dec 2016 - May 2020

      -Built social media platforms from scratch and grew our Instagram to 8500 followers -Developed, managed and executed crowdfunding campaign which led to over $25,000 in contributions -Created social campaign for our Trapper Keeper glitter beer that went viral and received 218,000 views on NowThis Food -Coordinated events showcasing global mountaineer Alison Levine and world champion swimmer Diana Nyad -Launched over 75 unique craft beer products in the Charlotte market -Recruited, trained and managed team of 10 staff -Selected speaker at the 2020 Craft Brewers Conference on the topic of smartphone photography and social media brand management Show less

    • Marketing Associate
      • Jun 2015 - Feb 2017

      -Monitoring and engaging on our social media channels -Identify new channels to reach potential clients -Distribute content related to travel on our social media and website -Assist with event planning, including working with different vendors -Tracking and analyzing our website and various ad campaigns -Manage and improve SEO for the company -Creating and editing visual content. -Monitoring and engaging on our social media channels -Identify new channels to reach potential clients -Distribute content related to travel on our social media and website -Assist with event planning, including working with different vendors -Tracking and analyzing our website and various ad campaigns -Manage and improve SEO for the company -Creating and editing visual content.

    • United States
    • Retail
    • 1 - 100 Employee
    • Customer Relations Specialist
      • Jul 2014 - Feb 2015

      -Provide excellent customer service, working with items such as tactical gear, work boots, running shoes, and more. -Answer between 20-30 customer phone calls daily -Help customers to make selections by being knowledgeable about a wide range of products -Help customers with product inquiries and orders via telephone, email and instant message -Communicate with vendors to resolve order issues -Accurately enter customer orders/returns in a timely manner -Present cost and shipping errors to vendors and track credits Show less

    • Team Leader
      • Mar 2009 - Jul 2014

      -Managing 30-40 team members -Assigning tasks and following up to ensure that everything was accomplished -Working to make our performance goals, especially ensuring that we achieved at least 97% order accuracy -Handling difficult guest interactions, both in person and on the phone - Performing accounting functions of the job such as counting down registers, accessing the safe, and imputing information on the computer -Keeping track of labor numbers to keep our costs between 16-19% of our daily revenue, while still ensuring an attentive guest experience -Training and managing young team members with little to no prior experience -Training new leaders in the accounting and management functions of the job Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Merchandise Hostess and Coordinator
      • Jan 2013 - Aug 2013

      -Making guest experiences memorable by interacting with an assisting them in seven different park locations -Keeping stores "show ready" at all times by stocking and organizing products -Managing cast members by running breaks and deploying them to their daily locations -Counting down registers, organizing paperwork, and running the end-of-day operations on the computer -Received multiple awards from guests and supervisors for providing memorable guest service -Making guest experiences memorable by interacting with an assisting them in seven different park locations -Keeping stores "show ready" at all times by stocking and organizing products -Managing cast members by running breaks and deploying them to their daily locations -Counting down registers, organizing paperwork, and running the end-of-day operations on the computer -Received multiple awards from guests and supervisors for providing memorable guest service

Education

  • Webster University
    Business Management, Marketing
    2010 - 2014
  • Parkway West High School
    2006 - 2010

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