Lindsay White
Sales Account Manager at Apptentive- Claim this Profile
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Bio
Credentials
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Digital Advertising
Townsquare Media
Experience
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Alchemer Mobile
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United States
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Internet Publishing
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1 - 100 Employee
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Sales Account Manager
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Sep 2019 - Present
Strategic Account Management with an outcome of increased customer satisfaction and an increase in retention, revenue, and account growth. Achieves and exceeds sales targets. Implements solutions, and initiatives within specific time frames across the customer base and new strategic customer opportunities with a focus on enterprise-level deals. Clearly articulate the Apptentive value proposition in addressing the customers’ business priorities, highlighting product benefits.Successfully link Apptentive capabilities to customers’ use-case and translate to business impact to overcome any barriers to purchase.Skilled contract negotiator, understands the customer’s decision-making process, and has the ability to gain access and influence key decision-makers. About Apptentive: Apptentive's solution measures shifts in sentiment from customer experience to win back consumers and activates fans. Using intelligent tools and precise targeting, Apptentive helps enterprise brands capture actionable emotions and feedback from the 90 percent of consumer voices typically missed and quickly turns that feedback into action.
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Tagboard
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United States
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Media Production
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1 - 100 Employee
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Senior Account Executive
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Dec 2018 - Jun 2019
Head of Media and Entertainment Partnerships
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TEGNA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Marketing and Sales Strategist at KING 5 Media Group
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Nov 2017 - Dec 2018
-Create custom strategic marketing solutions for clients across multiple platforms including: broadcast TV, digital, video pre-roll, native, social, mobile and over the top television. Serving as the team expert of tools and products available through Tegna. -Combine market data, great ideas and superb creative into game-changing multi-platform campaigns for high-value clients. -Produce powerful proposals. -Expand current advertiser spend and increasing new enterprise revenue. -44% close rate for 2018. -120% of annual quota
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Media Plus
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United States
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Advertising Services
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1 - 100 Employee
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Freelance Media Consultant
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Feb 2017 - Nov 2017
-Freelance Media Project Manager -Media management for all media spending within agency
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Verizon Media
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United States
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Technology, Information and Internet
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500 - 600 Employee
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Xbox Media Sales / Solutions Specialist
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Dec 2015 - Jan 2017
Responsible for book of business totaling over 10M on the Xbox platform. Developing creative brand stories, proposals and presentations that thread together elements of the solution into a connected and cohesive story. Bringing together all assets proposed and clearly explaining how the solutions enhance the advertiser’s campaign. Strategic contributions to current and evolving advertiser plans, weighing audience insights to advertiser’s goals and proposal strategy. Liaison between internal Microsoft groups, field and advertisers that enables connections across solutions. Responding to key RFPs, upfront proposals, and crucial advertising questions by creating insights across audience, campaign, product, and verticals. Identifying revenue opportunities. Building strong relationships with sales and service teams to maximize portfolio revenue and partner satisfaction.
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Integrated Media Strategist/ Account Director
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May 2015 - Dec 2015
Key Clients: CHI Franciscan Health, Prominence HealthIntegrated media planning, buying and strategy. Responsible for 5M in media spending. Sales and development lead, expanding current client spending as well as pitching new business.
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CEO, Owner (Still Current)
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Sep 2011 - Sep 2015
CEO & Founder of My Ties -A Unique Fashion Accessory Manufacturing Company. No Tug No Tangle Soft Elastic Hair Ties, Bracelets, and Headbands! You can also personalize My Ties by printing your logo, team name, or sorority letters the possiblities are endless!A one woman show: Direct sales, wholesale, retail and manufacturing fashion accessories. Sales and Marketing, business development, including new product rollouts, customer relationship development, contract negotiations, and order fulfillment. Manufacturing products in China and maintaining relationships with vendors. Managing social media accounts, website design, advertising design and placement. Inventory management, accounting, forecasting and strategic planning.
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Project Manager | Sales & Development
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Jul 2010 - Mar 2012
Key Clients: Planned Parenthood of the Greater NW, DermaCare, Carey Motors, Various Non-Profit OrganizationsNew business development lead. Advertising campaign management, media buying, creative project management. Planning and placing media inventory: TV, digital, outdoor and print.
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Townsquare Media
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United States
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Advertising Services
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700 & Above Employee
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Advertising Sales Account Executive
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Feb 2010 - Jul 2010
National sales account management. New business and local advertising sales for radio, digital and events.
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Media Plus
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United States
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Advertising Services
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1 - 100 Employee
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Media Buyer/Planner & Account Management
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2007 - 2010
Media planning and buying for TV, radio, print and digital. Manage trafficking of creative materials.
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KELLYBRADY
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United States
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Advertising Services
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1 - 100 Employee
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Media Assistant
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May 2007 - Dec 2007
Aiding account executive in planning media schedules and executing tasks related to direct response advertising across all platforms.
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Education
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2003 - 2007
Washington State University
Communications, Advertising
Community
