Lindsey Voorhees
Director, Lifecycle Marketing at Torus- Claim this Profile
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Bio
Ryan Olsen
I had the pleasure of working with Lindsey at Traeger. She’s a self-motivated lifecycle marketer whose unmatched when it comes to knowing the details. She uses data to take new challenges, re-learn & showcase her passion for customer experience. I loved working with Lindsey and hope I get the opportunity to work with her again.
Chad Sollis
Lindsey is our silent slayer. She nearly single handedly owns and hits the target/goal for our largest segment of both customers and prospects. This means she is focused on new, upgrade, and renew revenue directly, and kills it quarter after quarter. Because she has broad professional shoulders, she manages a program load and target that in normal organizations would be distributed to 3-4 people. The team, our peers and colleagues, all love Lindsey. While she is quiet and soft spoken, she is simultaneously able to collaborate with colleagues and drive business results with power and respect. Lindsey is also a bad ass. She competes in the gym, and brings that competitive nature to team floor to deliver results. Not only would I recommend Lindsey, I'd hire her again in a heart beat!
Ryan Olsen
I had the pleasure of working with Lindsey at Traeger. She’s a self-motivated lifecycle marketer whose unmatched when it comes to knowing the details. She uses data to take new challenges, re-learn & showcase her passion for customer experience. I loved working with Lindsey and hope I get the opportunity to work with her again.
Chad Sollis
Lindsey is our silent slayer. She nearly single handedly owns and hits the target/goal for our largest segment of both customers and prospects. This means she is focused on new, upgrade, and renew revenue directly, and kills it quarter after quarter. Because she has broad professional shoulders, she manages a program load and target that in normal organizations would be distributed to 3-4 people. The team, our peers and colleagues, all love Lindsey. While she is quiet and soft spoken, she is simultaneously able to collaborate with colleagues and drive business results with power and respect. Lindsey is also a bad ass. She competes in the gym, and brings that competitive nature to team floor to deliver results. Not only would I recommend Lindsey, I'd hire her again in a heart beat!
Ryan Olsen
I had the pleasure of working with Lindsey at Traeger. She’s a self-motivated lifecycle marketer whose unmatched when it comes to knowing the details. She uses data to take new challenges, re-learn & showcase her passion for customer experience. I loved working with Lindsey and hope I get the opportunity to work with her again.
Chad Sollis
Lindsey is our silent slayer. She nearly single handedly owns and hits the target/goal for our largest segment of both customers and prospects. This means she is focused on new, upgrade, and renew revenue directly, and kills it quarter after quarter. Because she has broad professional shoulders, she manages a program load and target that in normal organizations would be distributed to 3-4 people. The team, our peers and colleagues, all love Lindsey. While she is quiet and soft spoken, she is simultaneously able to collaborate with colleagues and drive business results with power and respect. Lindsey is also a bad ass. She competes in the gym, and brings that competitive nature to team floor to deliver results. Not only would I recommend Lindsey, I'd hire her again in a heart beat!
Ryan Olsen
I had the pleasure of working with Lindsey at Traeger. She’s a self-motivated lifecycle marketer whose unmatched when it comes to knowing the details. She uses data to take new challenges, re-learn & showcase her passion for customer experience. I loved working with Lindsey and hope I get the opportunity to work with her again.
Chad Sollis
Lindsey is our silent slayer. She nearly single handedly owns and hits the target/goal for our largest segment of both customers and prospects. This means she is focused on new, upgrade, and renew revenue directly, and kills it quarter after quarter. Because she has broad professional shoulders, she manages a program load and target that in normal organizations would be distributed to 3-4 people. The team, our peers and colleagues, all love Lindsey. While she is quiet and soft spoken, she is simultaneously able to collaborate with colleagues and drive business results with power and respect. Lindsey is also a bad ass. She competes in the gym, and brings that competitive nature to team floor to deliver results. Not only would I recommend Lindsey, I'd hire her again in a heart beat!
Credentials
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Duolingo Spanish Fluency: Beginner
DuolingoSep, 2016- Nov, 2024 -
Marketo Certified Expert
Marketo -
Try SQL
Code School
Experience
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Torus
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United States
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Renewable Energy Equipment Manufacturing
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1 - 100 Employee
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Director, Lifecycle Marketing
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Aug 2022 - Present
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Traeger, Inc.
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Manufacturing
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300 - 400 Employee
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Senior Lifecycle Marketing Manager
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Mar 2019 - Aug 2022
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Pluralsight
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United States
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E-Learning Providers
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700 & Above Employee
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Lifecycle Program Manager
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May 2015 - Apr 2019
- Responsible for increasing monthly and annual retention rates, garnering over $40MM in renewal revenue. - Create and refine customer lifecycle strategy including: Acquisition, Repeat/Upsell, Nurture, Behavioral Targeting, Retention and Winback. Planning includes identifying KPIs & campaign goals, a comprehensive testing plan and tracking efficacy of campaigns. - Daily management & execution of CRM tactics increasing customer LTV, building lasting customer relationships and creating consistency across all customer contacts. - Conduct ongoing analysis to identify new opportunities and stay informed with best-in-class retention practices, including 1:1 personalization, triggers, email deliverability, send frequency, subject line best practices and creative approaches. Show less
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Overstock
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United States
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Retail
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700 & Above Employee
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Email Marketing Team Lead
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Aug 2013 - Jul 2015
-Responsible for strategic targeting, campaign segmentation, and profit maximization-Manage the scheduling and execution of broadcast email marketing campaigns, often garnering over a million dollars in top-line sales-Plans, coordinates, and analyzes the company’s direct mail campaigns while managing relations with print vendors, including cost negotiations and invoices
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Email Marketing Coordinator
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Jun 2012 - Aug 2013
-Planned, scheduled and analyzed multiple email marketing campaigns on a weekly basis-Produced and analyzed weekly campaign results through the execution of SQL queries-Engaged in constant A/B and multivariate testing of various key campaign metrics-Monitored the email marketing field and recommend proactive changes to the email program-Managed and scheduled all partner paid email placements, constantly driving year-over-year revenue growth-Developed and coordinated direct mail pieces with internal teams for monthly distribution Show less
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affiliateCREW
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Advertising Services
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Assistant Affiliate Marketing Manager
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Mar 2011 - Aug 2012
-Developed recruiting, activation, and optimization campaigns to bring in new affiliates -Wrote weekly articles for company affiliate sites bringing in up to $10,000 per month in revenue -Maintained and managed weekly revenue reports for affiliate department -Wrote and created weekly emails and monthly newsletters -Simultaneously executed successful social media strategies for seven global companies -Proficient with social media management tools including Facebook, Twitter, LinkedIn, Pinterest, Google+, and Flickr -Managed and wrote content for nine blogs while optimizing keyword and links for SEO purposes Show less
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Gold's Gym Bountiful Utah
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Bountiful Utah
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NASM Certified Personal Trainer
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Mar 2009 - Aug 2010
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Education
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2005 - 2009
Weber State University
Bachelors, Business Marketing
Community
