Experience

INESA | TECH

• Spain
• Engineering Services
• 1 - 100 Employee

• Marketing & Community Manager

  • Apr 2019 - Present

  - Evaluate and develop the presence in the media through public relations programs and campaigns. - Create and promote a favorable image of the company around its values. - Establish and retain academic and commercial relationships with universities, institutions and companies in the field. - Plan new and original campaigns, present strategies, plans, costs, alternatives and deadlines. - Management and supervision of all aspects of public relations.. - Development of advertising and promotional material. - Plan and advertise activities that benefit the image, visibility and reputation of the company. - Prevent or respond to negative media coverage. - Design creative post, stories and articles according to the tastes of the market, for the presentation of the company's products and services. - Attend to customer needs in an immediate time for loyalty and good references. - Propose, evaluate and apply innovative strategies to create adequate marketing and achieve the monetary conversion that the company wants. - Measurement of KPIs, secondary and vanity metrics, in social networks. Show less



Americana de Cauchos S.A.

• Multinational Sales Advisor

  • Jul 2017 - Jul 2018

  - Continuous market studies, determining what is necessary for a good sell in and sell out of the products. - Monitoring of the portfolio of national and international customers in the automotive industry specialized in the sale and distribution of tires for PCR and TBR. - Inventory Control, calculation of minimums and maximums, complying with safety inventories for customer satisfaction. - Design and execution of promotional strategies to maintain the position in the market. - Continuous market studies, determining what is necessary for a good sell in and sell out of the products. - Monitoring of the portfolio of national and international customers in the automotive industry specialized in the sale and distribution of tires for PCR and TBR. - Inventory Control, calculation of minimums and maximums, complying with safety inventories for customer satisfaction. - Design and execution of promotional strategies to maintain the position in the market.



I projects, inc. HOMEFORT PANAMÁ

• Commercial and Business Advisor

  • Aug 2016 - Jun 2017

  - Evaluation and diagnosis of current status or objectives that are projected. - Responsible for the provision of advisory services in commercial matters locally and internationally. - Development of skills and training in international purchasing management (imports). - Management of local sales and distribution routes. - Application of adequate internal and external logistic processes. - Management of budgets for the administration and profitability of the business. - Introduction of the correct culture of business and communication with suppliers or clients. Show less



Distribuidora Comercial Unida S.A.

• Commercial Manager

  • Nov 2014 - Jul 2016

  - Planning, organization and strategic direction of the company's activities, setting the policies and objectives of the organization. - In charge of managing the weekly sales management. - Direct negotiator in logistics and customs, review of import documents and nationalization of merchandise. - Direct supervision of the internal and external processes of the supply chain. - Weekly reports on the performance of people and achievements. - Design of the national distribution route plan. - Coaching in the development of creativity, motivation and performance of people in the company. - Control of the budgets for each one of the inherent managements. - Demand planning and correct estimation of suggested purchases. - Control of inventories and monitoring of sales in the different product lines. - Consecutive studies of the market and design of strategies plan appropriate to it. - Standardize processes through the preparation of manuals. - Planning strategic corporate events to expand client portfolio and strengthen business relationships. Show less



Grupo Daka

• Mexico
• Real Estate
• 1 - 100 Employee

• Purchasing Manager

  • Apr 2012 - Jun 2013

  - Control and monitoring of the national and international purchasing process. Projections and suggested purchases in the different product lines. - Inventory management FIFO. - Participation in international fairs such as (China import and export fair, CANTON FAIR). - Direct Negotiator in person and not face to face with international suppliers from China, Panama and the United States. - Monitoring and control of maritime, air, land and / or multimodal transport. Handling of documents for nationalization of merchandise. - Calculation and allocation of wholesale and retail prices, sales monitoring, market studies, strategic plan designs, launch of new products and brands. - Weekly meetings with the General Management and the Presidency for planning and new management. - Follow-up reports to each negotiation. Show less