Product Marketing Specialist

• Aug 2023 - Present

Communications and Marketing Specialist

• Jan 2023 - Jul 2023

• Project management: Led 2 eSalon workshops by breaking down projects into subtasks, assigning tasks, and coordinating with speakers & 4 cross-functional teams to facilitate event workflow. • Marketing: Operate “LEAP Jr” and “LEAP Career” social media accounts, conduct email and digital marketing by developing 5+ newsletters, 100+ social media posts, 10+ event warmups & recap posts, and achieved 5000+ exposure. • Design: Create 15+ flyers and 3 brochures for event promotion using Canva & PS, maintain website layout on Wix. • Strategic analytics: Enhance marketing strategies by analyzing opens, clicks, and shares on MailChimp, Eventbrite, and 5 social media, and initiate promotion plans. Show less

Marketing And Business Development Intern

• Jun 2022 - Aug 2022

1. Collected 100+ influencers' lists and reach out to them by creating 3 user personas in both Web2 & Web3 2. Drove business development plans through networking with investors & competitors in events and extracting user needs by surveys, developed Go-To-Community Strategy according to the product roadmap and white paper 1. Collected 100+ influencers' lists and reach out to them by creating 3 user personas in both Web2 & Web3 2. Drove business development plans through networking with investors & competitors in events and extracting user needs by surveys, developed Go-To-Community Strategy according to the product roadmap and white paper

Business Analyst

• Feb 2022 - May 2022

• Summarized the issues affected by Covid by identifying the changed metrics in 6 different industries before & after 2020, analyzed causes through the “PESTLE” model and “5 Why” method • Collected and integrated 20K+ macro data from multiple official websites (Labor Bureau, Census, O*net), cleaned and screened data by identifying correlations and eliminating outliers in Excel and SQL • Gathered first-hand microdata about people’s personal life changes from 180+ surveys with 12 questions and a 91% response rate, employed Factor Analysis to determine the final influencing factors • Adopted ggplot method in R studios to visualize the data by creating various graphs, designed report layout on Canva Show less

Product Manager

• Jan 2021 - Aug 2021

• Launched a data transmission platform in 2.5 months (15 days faster than expected) by delivering roadmap, wireframes, and product requirement documents, connected 100+ freight forwarders (growing by ~10%/month) with Customs, tackled information sharing pain points in global supply chain by replacing manual work with automated digitalization, saved customers millions in late fees and 4 work hours/week • Extracted 100+ user needs from customers and team members, transferred them to engineering-faced user stories, prioritized according to stakeholder aims, urgency, and engineering efforts, and delivered 20+ product iterations • Created 4 key performance dashboards per product in internal platforms to track sales and customer behavior, clustered different groups by company size and consumption, formulated differentiated sales strategies with Marketing teams Show less

Product Marketing Intern

• Aug 2020 - Nov 2020

• Targeted potential users in 4 new scenarios (Digital fans, E-learning receivers, designers, and fitness girls) by conducting competitor research and extracting product features, exceeded the sales goal of the “11.11” by 1.5X (20 projectors to 30+) with team members through campaigns, daily live streams, and 30+ new media production • Launched 3 marketing campaigns & 30+ new media releases, achieved 10 million+ views with 10k+ participants (1.5X of anticipated results) • Analyzed user behavior by interviewing 100+ customers, summarized their habits, and presented user preference reports Show less

Supply Chain Analytics Intern

• Jun 2020 - Aug 2020

• Reset safety stock, and localized suppliers on SAP after adjusting purchasing strategy, reduced excess stock by nearly 15% • Built inventory management dashboards in Tableau to display key metrics such as on-time delivery, and invoicing errors • Reset safety stock, and localized suppliers on SAP after adjusting purchasing strategy, reduced excess stock by nearly 15% • Built inventory management dashboards in Tableau to display key metrics such as on-time delivery, and invoicing errors

Supply Chain Management Intern

• Apr 2019 - Aug 2019

• Facilitated health IT material flow with vendors and 5 internal teams by daily communication and coordinating • Monitored KPIs on SAP by defining product health metrics during production, and discovered deficiencies in advance • Facilitated health IT material flow with vendors and 5 internal teams by daily communication and coordinating • Monitored KPIs on SAP by defining product health metrics during production, and discovered deficiencies in advance

Sea Transportation Assistant

• Jun 2018 - Aug 2018

• Collected 500+ import and export clearance information and backed them up into the database system • Responsible for diversified documents classification including invoices, bills of lading, and packing lists • Tracked and supervised the whole sea transportation process, handling over 20+ clients’ 50+ daily requests • Collected 500+ import and export clearance information and backed them up into the database system • Responsible for diversified documents classification including invoices, bills of lading, and packing lists • Tracked and supervised the whole sea transportation process, handling over 20+ clients’ 50+ daily requests