Muhammad Lutfi Hernandi
Senior Data Analyst at Cookpad- Claim this Profile
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English Professional working proficiency
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Indonesian Native or bilingual proficiency
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Bio
Halim Fauzan Edher
Lutfi is one of the most resourceful people I know. With a critical way of thinking, he leads our data analysis efficiently and makes it as impactful as possible. One of the people at Traveloka that I consider as a mentor, he is helpful and willing to do his best to ensure I do not stray from the right path. Kudos!
Pasha Laksamana Putra
Lutfi was my colleague in OLX Group in Advance Analytics team. He was a dedicated analyst for customer and product in my team. During his time in OLX, I found that he was always gave an extra miles for all his given task. He was capable in both technical skill in data mining the big data and also soft skill in presenting the data analysis in way that easy to understand by the stakeholders. I believe he is the right person to look for as a Data Analyst.
Halim Fauzan Edher
Lutfi is one of the most resourceful people I know. With a critical way of thinking, he leads our data analysis efficiently and makes it as impactful as possible. One of the people at Traveloka that I consider as a mentor, he is helpful and willing to do his best to ensure I do not stray from the right path. Kudos!
Pasha Laksamana Putra
Lutfi was my colleague in OLX Group in Advance Analytics team. He was a dedicated analyst for customer and product in my team. During his time in OLX, I found that he was always gave an extra miles for all his given task. He was capable in both technical skill in data mining the big data and also soft skill in presenting the data analysis in way that easy to understand by the stakeholders. I believe he is the right person to look for as a Data Analyst.
Halim Fauzan Edher
Lutfi is one of the most resourceful people I know. With a critical way of thinking, he leads our data analysis efficiently and makes it as impactful as possible. One of the people at Traveloka that I consider as a mentor, he is helpful and willing to do his best to ensure I do not stray from the right path. Kudos!
Pasha Laksamana Putra
Lutfi was my colleague in OLX Group in Advance Analytics team. He was a dedicated analyst for customer and product in my team. During his time in OLX, I found that he was always gave an extra miles for all his given task. He was capable in both technical skill in data mining the big data and also soft skill in presenting the data analysis in way that easy to understand by the stakeholders. I believe he is the right person to look for as a Data Analyst.
Halim Fauzan Edher
Lutfi is one of the most resourceful people I know. With a critical way of thinking, he leads our data analysis efficiently and makes it as impactful as possible. One of the people at Traveloka that I consider as a mentor, he is helpful and willing to do his best to ensure I do not stray from the right path. Kudos!
Pasha Laksamana Putra
Lutfi was my colleague in OLX Group in Advance Analytics team. He was a dedicated analyst for customer and product in my team. During his time in OLX, I found that he was always gave an extra miles for all his given task. He was capable in both technical skill in data mining the big data and also soft skill in presenting the data analysis in way that easy to understand by the stakeholders. I believe he is the right person to look for as a Data Analyst.
Credentials
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Python Data Science Toolbox (Part 1)
DataCampAug, 2017- Nov, 2024 -
Intermediate Python for Data Science
DataCampJul, 2017- Nov, 2024 -
Introduction to Python for Data Science
DataCampJun, 2017- Nov, 2024 -
Google AdWords Fundamentals
GoogleJul, 2017- Nov, 2024 -
Google AdWords Search Advertising Certification
GoogleJul, 2017- Nov, 2024
Experience
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Cookpad
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Senior Data Analyst
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May 2021 - Present
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Traveloka
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Singapore
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Software Development
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700 & Above Employee
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Senior Data Analyst
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Aug 2019 - May 2021
Data Analyst for User Core Platform and Customer Experience TeamMain topics and projects covered:- Cross-selling initiatives to improve engagement and product breadth Lead end-to-end experimentation related to cross-selling initiatives: pre-analysis, experiment definitions and configurations, monitoring dashboard enablement, post-analysis, and recommendation Optimized analytics cost reduction of +70% by migrating the assets into one single cloud, dashboard, and query optimization- Chatbot for customer care Worked closely with Data Scientist and Product Team to create a chatbot that can help replace human agents on a message center channel and achieve a nearly 50% success rate by recommending DS with case prioritization, enrich data for the NLP algorithm, and additional rule-based approach- Customer Experience business impact: Built an estimation to measure business value lost from churn users due to bad customer service experience, resulting in an alarm system if one particular group of sensitive customers are feeling unhappy after served by the customer agents- Customer care and operations system improvement Supported the Product Team with data enablement and analysis related to CRM tool (Salesforce) features improvements such as: Parent-child case autofill; optimized call channel's interactive voice response routing; repeated contact users reductionAnalytics range of work varies from tracking enablement + maintenance, ETL, comprehensive analysis, and performing experimentsTools used: Google Bigquery, Google Colab, Google Data Studio, Airflow, Git, Amazon S3, Amazon Redshift, Databricks, DOMO, Amplitude, Python
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OLX
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Netherlands
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Software Development
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700 & Above Employee
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Advanced Analytics Analyst
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Sep 2018 - Aug 2019
Work along with Product Analytics, Customer Experience, and Operations team. Responsible for owning and improving the quality of several CX key metrics such as Reply/Visit, Nett Promotor Score, Customer Satisfaction Score, and others. Design product-related trackings to align with business needs.- Increased reply per visit conversion metrics of the mobile web by 58% (initial target was 33%) by recommending Whatsapp channel reply option, refining programmatic ads banner numbers and position in the page to increase web speed without losing significant revenue and search result optimisation- Successfully built paid feature compensation package schema by migrating different types of remaining old paid features to the new one and offer it as the compensation for the purchased old features without receiving high number of complaints from existing clients- Analysis of pricing strategy of the biggest OLX Products (Used Cars and Real Estates)Tools used: Amazon Redshift, Tableau, Microstrategy, Google Analytics, Python
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Stream Intelligence
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Indonesia
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Business Consulting and Services
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1 - 100 Employee
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Data Analyst
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Oct 2017 - Sep 2018
Business consulting Business consulting
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Education
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2012 - 2016
Institut Teknologi Bandung (ITB)
Bachelor of Science - BS, Physics (minor in Earth and Computational Physics)
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