Luson Lu
Brand Ambassador at Brooklyn Brewery- Claim this Profile
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Bio
Experience
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Brooklyn Brewery
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United States
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Food and Beverage Services
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1 - 100 Employee
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Brand Ambassador
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Mar 2021 - Present
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Le Café des Stagiaires
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Vietnam
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Restaurants
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1 - 100 Employee
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Marketing Manager
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Oct 2018 - Present
Led the organisation of Main Brand Events through brain-storming, negotiatation with clients, finalising details, graphic design and onsite execution. Organised the Halloween Midnight Parade, one of the signature events of Found 158 since 2017 with over 500 guests. In 2020, worked in collaboration with our main sponsor, Budweiser, and extended opportunities for offline and online competitions. Promoted Belgium’s favourite beer by organising “La Chouffe Party”, another of the cafes’ signature parties. This was achieved by marketing the classic image of the gnome with red hats which has become an iconic image at such events. - Defining marketing strategy; Mapping out the Annual Event Calendar; - Organising and executing Online & Offline Events; - Communicating with Media, KOLs & F&B friends; - Collaborating with different brands, organisations and communities; - Running of new product lauch party and regular media sessions; - Taking charge of online platform, such as Wechat, Dianping, FB, Ins, etc; - Leading on Graphic design (flyer, Kt board, menu etc) - Communicating with complex management team & external maintenance suppliers
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Event Designer
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Oct 2014 - Jul 2018
3D Design/ Production manage/ Event executive/ Graphic design- Communicating with project leader to ensure what the clients needs is.- Site checking to provide the potential ideas to project leaders / clients.- Building up the mock-up and construction plans to align the ideas.- Quotation checking to ensure the costs is within reasonable market price.- Relevant graphic design- Supervising the construction, solving problems and making sure all being done with good quality- Onsite supporting during the eventsMajor Events:- Chivas Masters (2014-2018)- Chivas Masters Global Final 2016- DMBA Awards (2016-2017)- Tequila national promotion 2015- Pop-up bars at the Portman Ritz-Carlton (2017-2018)- Jameson bartenders' ball (2015-2018)- Absolut Invites (2017-2018)
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Education
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Shanghai Ocean University
学士, Landscape design