Lupe Garcia

Traffic Coordinator at Allen Media Group
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Contact Information
Location
Long Beach, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Experience

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Traffic Coordinator
      • Dec 2021 - Present
    • United States
    • Telecommunications
    • 1 - 100 Employee
    • Media Planner
      • Jan 2019 - Dec 2020

      • Worked with management to develop and execute El Rey Network strategy for promo and secondary event campaigns. • Ensure advanced planning on a quarterly and weekly basis for promo logs, as well as daily optimization for air. • Responsible for entering, managing, and organizing all the daily promo and secondary event functions required to produce the network log. • Make sure that optimized inventory is meeting goals against benchmarks to ensure strategies are being implemented and overall network vision is achieved. • Review weekly priorities with management. • Contribute to weekly team meetings with creative team, where campaign priorities and strategies are discussed. • Served as a main point of contact for El Rey Media Planning across other teams. • Perform appropriate duties as assigned by management for Galavision and Univision media planning. Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Sales Operations Specialist
      • Apr 2018 - Jan 2019

      • Commercial Scheduler for the E! Entertainment traffic log. • Assist traffic managers, programming directors and various station personnel with scheduling advertisements for network premieres. • Ensured maximum utilization of all available commercial spots by providing proper on-air product separation and adhering to network/advertiser requirements for spot placement. • Worked closely with the sales team to ensure campaign fulfillment and other inquiries. • Commercial Scheduler for the E! Entertainment traffic log. • Assist traffic managers, programming directors and various station personnel with scheduling advertisements for network premieres. • Ensured maximum utilization of all available commercial spots by providing proper on-air product separation and adhering to network/advertiser requirements for spot placement. • Worked closely with the sales team to ensure campaign fulfillment and other inquiries.

    • Traffic Coordinator
      • Sep 2016 - Apr 2018

      • Commercial Scheduler for the Revolt TV traffic log. • Worked closely with management, planning and sales to ensure utilization of all available commercial spots. • Other duties included being responsible for day of air changes, troubleshooting of issues/spots, log reconciliation, and insertion of PSA material instructions. • Commercial Scheduler for the Revolt TV traffic log. • Worked closely with management, planning and sales to ensure utilization of all available commercial spots. • Other duties included being responsible for day of air changes, troubleshooting of issues/spots, log reconciliation, and insertion of PSA material instructions.

    • Commercial Operations
      • May 2016 - Sep 2016

    • News Intern- Telemundo 52
      • Jan 2016 - May 2016

      • Worked alongside special assignment producers for news packages and assisted the news desk.• Responsibilities included researching, transcribing interviews, video logging, assisting/booking shoots, pitching news stories, field producing for sweeps packages, and uploading content to the Telemundo 52 website.

    • E! News
      • Sep 2015 - Dec 2015

      Assisted producers on their day-to-day operations, which included video logging, researching, transcribing interviews, preparing for movie junkets/film premieres and assisting shoots.

    • Production Coordinator Intern
      • Jul 2015 - Sep 2015

      • Assisted producers in their daily assignments and special projects. • Responsibilities included doing research, making/answering phone calls, transcribing interviews, organizing files, and field producing special events. • News assignment desk duties included answering phone calls, transcribing interviews and logging in stories. • Assisted producers in their daily assignments and special projects. • Responsibilities included doing research, making/answering phone calls, transcribing interviews, organizing files, and field producing special events. • News assignment desk duties included answering phone calls, transcribing interviews and logging in stories.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Intern
      • May 2015 - Aug 2015

      Writer for Mandofresko.com Writer for Mandofresko.com

    • United States
    • Telecommunications
    • Intern
      • Mar 2015 - Jul 2015

      Delivered on-air a five minute Spanish entertainment news segment for their show "Clavillazo" twice a week. Other duties included answering phone calls, researching guest info and brainstorming content ideas for upcoming shows. Delivered on-air a five minute Spanish entertainment news segment for their show "Clavillazo" twice a week. Other duties included answering phone calls, researching guest info and brainstorming content ideas for upcoming shows.

Education

  • California State University-Los Angeles
    Bachelor’s Degree, Television, Film and Media Studies w/ emphasis on Broadcast Journalism & Minor in Political Science
    2011 - 2016

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