Lupe Garcia
Traffic Coordinator at Allen Media Group- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
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Experience
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Allen Media Group
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United States
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Entertainment
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1 - 100 Employee
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Traffic Coordinator
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Dec 2021 - Present
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Univision Communications Inc.
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United States
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Telecommunications
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1 - 100 Employee
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Media Planner
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Jan 2019 - Dec 2020
• Worked with management to develop and execute El Rey Network strategy for promo and secondary event campaigns. • Ensure advanced planning on a quarterly and weekly basis for promo logs, as well as daily optimization for air. • Responsible for entering, managing, and organizing all the daily promo and secondary event functions required to produce the network log. • Make sure that optimized inventory is meeting goals against benchmarks to ensure strategies are being implemented and overall network vision is achieved. • Review weekly priorities with management. • Contribute to weekly team meetings with creative team, where campaign priorities and strategies are discussed. • Served as a main point of contact for El Rey Media Planning across other teams. • Perform appropriate duties as assigned by management for Galavision and Univision media planning. Show less
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Sales Operations Specialist
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Apr 2018 - Jan 2019
• Commercial Scheduler for the E! Entertainment traffic log. • Assist traffic managers, programming directors and various station personnel with scheduling advertisements for network premieres. • Ensured maximum utilization of all available commercial spots by providing proper on-air product separation and adhering to network/advertiser requirements for spot placement. • Worked closely with the sales team to ensure campaign fulfillment and other inquiries. • Commercial Scheduler for the E! Entertainment traffic log. • Assist traffic managers, programming directors and various station personnel with scheduling advertisements for network premieres. • Ensured maximum utilization of all available commercial spots by providing proper on-air product separation and adhering to network/advertiser requirements for spot placement. • Worked closely with the sales team to ensure campaign fulfillment and other inquiries.
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Traffic Coordinator
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Sep 2016 - Apr 2018
• Commercial Scheduler for the Revolt TV traffic log. • Worked closely with management, planning and sales to ensure utilization of all available commercial spots. • Other duties included being responsible for day of air changes, troubleshooting of issues/spots, log reconciliation, and insertion of PSA material instructions. • Commercial Scheduler for the Revolt TV traffic log. • Worked closely with management, planning and sales to ensure utilization of all available commercial spots. • Other duties included being responsible for day of air changes, troubleshooting of issues/spots, log reconciliation, and insertion of PSA material instructions.
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NBCUniversal Media, LLC
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Media Production
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Commercial Operations
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May 2016 - Sep 2016
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News Intern- Telemundo 52
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Jan 2016 - May 2016
• Worked alongside special assignment producers for news packages and assisted the news desk.• Responsibilities included researching, transcribing interviews, video logging, assisting/booking shoots, pitching news stories, field producing for sweeps packages, and uploading content to the Telemundo 52 website.
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E! News
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Sep 2015 - Dec 2015
Assisted producers on their day-to-day operations, which included video logging, researching, transcribing interviews, preparing for movie junkets/film premieres and assisting shoots.
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Production Coordinator Intern
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Jul 2015 - Sep 2015
• Assisted producers in their daily assignments and special projects. • Responsibilities included doing research, making/answering phone calls, transcribing interviews, organizing files, and field producing special events. • News assignment desk duties included answering phone calls, transcribing interviews and logging in stories. • Assisted producers in their daily assignments and special projects. • Responsibilities included doing research, making/answering phone calls, transcribing interviews, organizing files, and field producing special events. • News assignment desk duties included answering phone calls, transcribing interviews and logging in stories.
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Power 106 FM
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United States
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Advertising Services
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1 - 100 Employee
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Intern
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May 2015 - Aug 2015
Writer for Mandofresko.com Writer for Mandofresko.com
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Radio Centro 93.9
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United States
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Telecommunications
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Intern
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Mar 2015 - Jul 2015
Delivered on-air a five minute Spanish entertainment news segment for their show "Clavillazo" twice a week. Other duties included answering phone calls, researching guest info and brainstorming content ideas for upcoming shows. Delivered on-air a five minute Spanish entertainment news segment for their show "Clavillazo" twice a week. Other duties included answering phone calls, researching guest info and brainstorming content ideas for upcoming shows.
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Education
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California State University-Los Angeles
Bachelor’s Degree, Television, Film and Media Studies w/ emphasis on Broadcast Journalism & Minor in Political Science