Experience

China Duty Free Group

• China
• Retail
• 100 - 200 Employee

• Operational Strategy Specialist

  • May 2021 - Present

  Operational Strategy Specialist -Negotiating and establish cooperative relationships with first-line brands and suppliers -Undertaking market research and arranging marketing events (advertising, pop-up events, exhibitions, etc) -Conducting analysis according to sales data of more than 40 physical stores and providing advices to the Director(achieving the KPI goal of 70 billion) E-commerce Data Analyst -In charge of all operations related to the sales of the ecommerce platform (40 watch brands) -Analyzing the structure of more than 2000 SKUs, conducting customer preference analysis, correlation analysis, brandcharacteristics and product life cycle and perform profit projection according to historical data and chain index; 电商数据分析师 -负责中免全电商腕表共40个品牌的采购、营销策略及运营事务 -分析2000+SKU库存结构、环比涨跌指数、客流转换率、品牌特性、产品生命周期及客户购买行为偏好等 品牌运营策略 -建立并维护与一线品牌、供应商的友好关系，就运营方针与合作事宜进行谈判与协商 -进行市场调研，根据调研结果规划并实施市场营销活动（品牌策展、广告宣传、门店季度性主题装修等） -分析线下14个品牌（约40个门店）的销售数据，协助部门进行每季度营销规划，完成年度亿级kpi Show less



LexisNexis

• IT Services and IT Consulting
• 700 & Above Employee

• Product Manager

  • Sep 2020 - Apr 2021

  -Responsible for the operating and iteration of of Data Prefill Product, this will eliminate the data entry error and boost 10%of data return rate and accuracy rate; -Assisting the customer data analysis of Vehicle Risk Scoring and Driver Risk Scoring products, exploit potentialities incustomer needs; -Implement OCR technology into existing products, and change the original VIN code key-in method into imagerecognition; -Assisting the update of Vehicle Database, change the keyword searching mode into context-separated searching mode -数据预填产品运营与迭代，解决客户业务员录入错误的痛点，提升10%数据返回率及准确率 -从人评分、从车评分等风险分析类产品的客户数据分析，听取客户需求，挖掘产品价值 -把OCR识别引进产品，把原有VIN码输入转变为图像上传，进一步减少业务员的录入项及错误率 -制定网销产品升级优化方案，把网销车型查询由原来的品牌级联导向查询升级成分词搜索模式 Show less



Brisbane Broncos

• Australia
• Spectator Sports
• 1 - 100 Employee

• Data Analyst (Internship)

  • Sep 2019 - Dec 2019

  -Assisted with NRL (16 teams) financial and marketing data collection, performed pricing analysis and market shareanalysis -Using Correlation and Coefficient to analyze the relationship between ticket sales and match schedule, assisted manager tonegotiate with NRL about match schedules (predicted to boost ticket sales for 20%) -Using Excel to clean historical data (10 years), analysis results covering important clients, geographical distributions ofcustomers, active time periods of online customers, profit projection, marketing strategies, etc. Visualizing results usingPower BI and report to the Board -收集全国橄榄球联赛（NRL）16支队伍的财务数据与市场数据，进行定价分析与市场占比分析 -用相关系数分析得出售票销售额与赛程表的关联性，依据分析结果协助经理与NRL进行赛程安排协商，获得经理认可并预估可使售票销售额增长20% -用Excel清理并分析10年内的历史数据，分析结果涵盖重要客户群,客户分布区域，客户在线活跃时间，利润预测，市场营销策略等，并使用Power BI对结果进行可视化处理，制作ppt并整理成报告上交董事会 Show less



中国人民保险 PICC

• China
• Insurance
• 1 - 100 Employee

• Assistant Data Scientist (Internship)

  • Dec 2018 - Feb 2019

  -Using SQL and Excel to analyze the market share 22 products (1.2 million total value) and perform profit projection -Assisted the risk team in developing probability model, perform correlation analysis and asset risk analysis, assistingmanager with marketing plan -用SQL和Excel分析22个保险产品（共计120万）的市场占比份额并运用线性回归分析进行利润预测 -协助风险评估组建造概率模型，对保险产品进行相关系数分析与资产风险评估，协助经理进行季度规划 -Using SQL and Excel to analyze the market share 22 products (1.2 million total value) and perform profit projection -Assisted the risk team in developing probability model, perform correlation analysis and asset risk analysis, assistingmanager with marketing plan -用SQL和Excel分析22个保险产品（共计120万）的市场占比份额并运用线性回归分析进行利润预测 -协助风险评估组建造概率模型，对保险产品进行相关系数分析与资产风险评估，协助经理进行季度规划