Experience

Messukeskus, Helsinki Expo and Convention Centre

• Finland
• Advertising Services
• 100 - 200 Employee

• Marketing and Communications Director

  • Jun 2022 - Present

  Leading all marketing and communications efforts to increase brand reputation and achieve growth objectives through all channels.- Overseeing and leading the Marketing and Communications Team including marketing planning, digital marketing, creative, customer experience and communication- Ensuring and motivating the team to work for the company goals- Elevating, nurturing, and protecting brand standards - Developing, measuring, and delivering key performance indicators to determine marketing effectiveness and return on investment-Implementing effective people strategies for colleague development and retention-Representing the Marketing and Communications function in the Management Team

• Business Manager

  • Jul 2013 - Jun 2022

  Had overall responsibility, both operationally and financially, for various exhibitions and projects: - I love me – the biggest health and wellness related exhibition in the Nordics (Evento Awards winner 2019)- the Finnish Dental Congress, the Finnish Medical Convention and the Finland’s largest training event for nurses. - Habitare Fair – the largest furniture, design and interior decoration event in Finland (2017-2020)- HIMSS and Health 2.0. Health IT Conference (Mesoaja Awards winner 2019)- Matka Nordic Travel Fair, the biggest travel fair in Northern Europe (years 2014-2018 and again from 2020 onwards)- Gastro Helsinki - trade fair for food and restaurant industy- Virtual events: Matka Workshop Day 2021, the Finnish Dental Congress 2020, the Finnish Medical Convention 2021 and the Finland’s largest training event for nurses 2021.Leader for a team of event professionals: Sales Managers, Marketing Manager, Producer, Technical Sales Manager and Project Manager ♦ Managing the sales, marketing and production for all the exhibitions in question ♦ Strategic planning and product development for these exhibitions ♦ Financial responsibility for the shows, budgeting, reporting ♦ Negotiating partnerships for the events ♦ Key Accounts and stakeholder relations ♦ Acting as the spokesperson towards media and other parties ♦ Actively following the businesses to keep the teams updated and find new business ideas

• Customer Marketing Specialist

  • Jan 2013 - Jul 2013

  Customer marketing planning and execution of marketing activities for various exhibitions.

• Sales Manager

  • Aug 2010 - Jun 2013

  Sales Manager for Matka Nordic Travel Fair Sold exhibition floor space and sponsorships to national tourist offices and private sector clients and managed the floor plan of Matka ♦ Provided exclusive customer service for existing clients. Negotiated successful sponsorship agreements, partner country deals and marketing barters for Matka ♦ Had the overall responsibility of Matka Business Travel Forum ♦ Positively effected in product development and business planning and followed budget and targets ♦ Attended various competitor events internationally to negotiate with potential and existing clients, e.g. Tourist Offices from all over the world ♦ Done post event analysis from the exhibitor’s point of view

• Communications Officer

  • Feb 2004 - Jul 2010

  Communications officer for Matka Nordic Travel Fair and various other exhibitions, Planned, coordinated and implemented marketing campaigns with success: we generated the best visitor numbers ever were achieved ♦ Had the overall responsibility for public relations and as a result Matka had more publicity than ever, with over 1400 journalists attending ♦ Managed the design agency briefings and material production including copywriting, print production & artwork ♦ Managed the design of virals, e-marketing and social media activities with excellent results ♦ Developed good relationships with key media partners and press



The Finnish Veterinary Association

• Communications Officer

  • Feb 2002 - Feb 2004

  Had a major positive impact on publicity level by handling marketing, PR and external communications ♦ Renewed the website and created new channels to communicate with association's members ♦ Gained lots of editorial experience by working as a subeditor for Finnish Veterinary Journal Had a major positive impact on publicity level by handling marketing, PR and external communications ♦ Renewed the website and created new channels to communicate with association's members ♦ Gained lots of editorial experience by working as a subeditor for Finnish Veterinary Journal



Sonera SmartTrust Ltd

• Communications Coordinator

  • Feb 2000 - Jan 2002