Lulu Yang

World Market marketing consultant at CHOHO Industrial
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA
Languages
  • Chinese Native or bilingual proficiency
  • English Professional working proficiency
  • Italian Elementary proficiency
  • French Elementary proficiency

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5.0

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Kevin McMahon

Lulu is energetic, creative and inclusive. She thinks like a true marketer and used her skills and attributes to create memorable experiences for our stakeholders and make important recommendations in a number of areas. She makes work fun and is a pleasure to collaborate with.

Laura Humphries, PCC

Lulu is creative, smart, confident, detail oriented and a bundle of energy. She came to the team with great ideas to help promote the MAccFin program. She is a masterful event artist, committed to offering the best experience for the attendees. I will miss Lulu but I am happy to continue to follow her career journey. Lulu is a wonderful addition to any team!

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Credentials

  • Foundation of Project Management
    Google
    Apr, 2023
    - Oct, 2024

Experience

  • CHOHO Industrial
    • China
    • Machinery Manufacturing
    • 1 - 100 Employee
    • World Market marketing consultant
      • Jun 2023 - Present

      In charge of North America Market as the best quality chain supplier In charge of North America Market as the best quality chain supplier

  • University of Toronto
    • Canada
    • Higher Education
    • 700 & Above Employee
    • Graduate Marketing and Events Assistant
      • Jan 2023 - May 2023

      -Built and maintained relationships with employer brands through email and offline visits, regularly collected and updated alumni information, analyzed data and identified the key marketing channels to the target audience -Organized a series of activities such as Alumni Reunion, Orientation Week and Gala creatively, responsible for event planning, venue selection, material preparation, participant invitation, on-site execution, holding a total of 5 events with 100 participants -Other experience achievements to be added, still under training Show less

  • LVMH Watches & Jewelry
    • France
    • Luxury Goods & Jewelry
    • 200 - 300 Employee
    • National Sales Assistant
      • Aug 2021 - Nov 2021

      -Served as the project manager of “One to Tree” to the Chinese market, introduced and localized based on the market condition, built project timeline and identified milestones, project launched in one month and expanding the green brand awareness -Discovered loopholes in the CRM system from regular on-site visiting, developed and localized an optimization plan in collaboration with the local sales team, global branding team and the IT team, increasing sales conversion rates 20% -Strengthened relationships with wholesales and increase individual sales targets by developing incentive programs Zenith Star for 100 salespersons crossover China, and organizing a 3-days kickoff event out of Shanghai, improving sales 30% -Responsible for the daily operation and logistics of 30+ stores, regularly collected and analyzed weekly sales data compared with competitors, and proposed optimization suggestions, reducing the process time of regular work from 5 to 1 business day Show less

  • Ubisoft
    • France
    • Computer Games
    • 700 & Above Employee
    • Production Coordinator
      • Aug 2020 - Jul 2021

      -Coordinated 10 projects and reported to the Production Director, including AAA games, such as Far Cry 6, Just Dance 2020, Rainbow6 etc. & mobile games, engaged in key PM activities, such as milestone scheduling, budgeting, monthly reports etc. -Build and led the Production Management Community (PMC) from scratch, in charge of community scoping, events planning, weekly seminars, video editing etc., to encourage 50 PMs share knowledge, streamlining process to enhance performance -Involved in developing internal website for 1k employees, regularly wrote, published newsletters by conducted NPS survey, interviews, optimizing UX by analyzing monthly users’ behavior, click-through rate etc., Increasing the news coverage 25% -Hosted a live streaming marketing, collaborated with cross-functional teams to analyze market trend and the behavior of past participants to design preferred content, reaching a double record-breaking 140k+ views and capturing 700 + new followers Show less

  • Flora Cosmetics & Jelwery E-commerce
    • Founder
      • Apr 2018 - Aug 2020

      --Conducted business blueprints by training and managing a team of 10 agents, helped to identify brand vision, create targeted digital marketing and promotion activities, inventory & CRM management, evaluating monthly KPIs, increasing sales 30% --Performed extensive databased research on target consumers, analyzed customer data to learn user experience and behavior, established marketing strategies for both pre- and post-purchase, improving retention rate of 70% and repurchase rate of 60% --Conducted business blueprints by training and managing a team of 10 agents, helped to identify brand vision, create targeted digital marketing and promotion activities, inventory & CRM management, evaluating monthly KPIs, increasing sales 30% --Performed extensive databased research on target consumers, analyzed customer data to learn user experience and behavior, established marketing strategies for both pre- and post-purchase, improving retention rate of 70% and repurchase rate of 60%

  • Global Vision
    • Pakistan
    • Construction
    • 1 - 100 Employee
    • Junior Team Canada
      • Feb 2020 - Feb 2020

      Selected as a delegate through a national wide selection process by Global Vision for its flagship program, Junior Team Canada Trade & Development Mission, to work with Global Affairs Canada and promote Canadian industry and culture abroad. Representing Toronto to trade delegation in Peru, to help establish partnership between selected businesses, government sectors in Canada, with businesses and government sectors in Peru. Selected as a delegate through a national wide selection process by Global Vision for its flagship program, Junior Team Canada Trade & Development Mission, to work with Global Affairs Canada and promote Canadian industry and culture abroad. Representing Toronto to trade delegation in Peru, to help establish partnership between selected businesses, government sectors in Canada, with businesses and government sectors in Peru.

    • Chinese Youth Ambassador
      • Jul 2018 - Aug 2018

      Lulu had the honor to be selected out of 500 candidates to work as the Chinese Youth Ambassador in the Sino-Canadian Trade Cooperation in 2018. Her responsibilities were to help Canadian peers to present their innovative ideas and to connect them with potential Chinese investors. Lulu had the honor to be selected out of 500 candidates to work as the Chinese Youth Ambassador in the Sino-Canadian Trade Cooperation in 2018. Her responsibilities were to help Canadian peers to present their innovative ideas and to connect them with potential Chinese investors.

Education

  • University of Toronto
    Bachelor of Business Administration - BBA, Management coop and international business
    2019 - 2023
  • Sciences Po
    Bachelor's degree, Politics
    2022 - 2022

Community

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