Experience

Descartes Systems Group

• Canada
• Software Development
• 700 & Above Employee

• Digital Marketing Manager, Transportation Management Solutions

  • Feb 2022 - Present

  Multinational technology company -Identify target markets, research business intelligence, and build nurture campaigns to drive lead conversion. -Create and manage drip and nurture campaigns to improve market visibility. -Optimize Descartes' G2 website for two different solutions, increase rating and use buyer intent data to set up automated buyer alerts -Plan and execute the social media calendar Multinational technology company -Identify target markets, research business intelligence, and build nurture campaigns to drive lead conversion. -Create and manage drip and nurture campaigns to improve market visibility. -Optimize Descartes' G2 website for two different solutions, increase rating and use buyer intent data to set up automated buyer alerts -Plan and execute the social media calendar



Knak

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • May 2021 - Dec 2021

  SaaS startup -Optimized social media channels through weekly reporting, analysis and valuable content. -Developed overarching content editorial calendar and managed content creation across internal/external resources. -Aided in planning Knak's webinar series SaaS startup -Optimized social media channels through weekly reporting, analysis and valuable content. -Developed overarching content editorial calendar and managed content creation across internal/external resources. -Aided in planning Knak's webinar series



Beauceron Security

• Canada
• Computer and Network Security
• 1 - 100 Employee

• Marketing Coordinator

  • Aug 2019 - May 2021

  Cybersecurity startup -Ideated and implemented end-to-end marketing campaigns to support strategic initiatives and increase lead conversion rate. -Took the lead in implementing a pillar content strategy and developing in-depth guides to increase SEO/brand awareness. -Executed social media strategy and content plans for all channels -Established Beauceron’s first fully automated lead nurturing campaign Cybersecurity startup -Ideated and implemented end-to-end marketing campaigns to support strategic initiatives and increase lead conversion rate. -Took the lead in implementing a pillar content strategy and developing in-depth guides to increase SEO/brand awareness. -Executed social media strategy and content plans for all channels -Established Beauceron’s first fully automated lead nurturing campaign



Ignite

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Assistant

  • Aug 2018 - Apr 2019

  Economic development agency -Managed social media channels for three different brands -Helped develop content for the new immigration Fredericton website -Aided with the logistics behind Ignite's end-of-year Holiday networking event Economic development agency -Managed social media channels for three different brands -Helped develop content for the new immigration Fredericton website -Aided with the logistics behind Ignite's end-of-year Holiday networking event