General Manager

• Dec 2022 - Present

National Sales Director

• Jan 2022 - Nov 2022

∴ Managing sales across a distribution network of 28 distributors in 40 states ∴ Building sales incentive and pricing programming with distributors ∴ Establishing production quotas for projected sales and expansion into national accounts ∴ Designing product information, point-of-sale, and education programming and materials ∴ Traveling to distribution markets for sales visits, consumer and distributor presentations, and key account visits ∴ Building out allocation systems for limited release SKUs and overseeing implementation ∴ Developing new and more consistent communication tools with distribution network

Spirits Specialist

• Oct 2016 - Dec 2021

~Developing the highest quality spirits portfolio through a focus on transparency, integrity, and value ~Supporting spirits sales with brand awareness, education, sales tactics and motivation provided to our sales force and account base ~Sharing market and account management responsibility with our District Managers and Sales Consultants in South Florida (Vero Beach to Fort Meyers to Key West) ~Managing and achieving spirits sales budgets for the South Florida market (Consistent <25% growth YoY) ~Managing and achieving KPIs involving key accounts and supplier programming ~Establishing position expectations and best practices for Spirit Specialists ~Designing spirits education modules and sales tools for the US Winebow distribution network ~Building new & existing spirit brands and sales programming for Winebow supplier partners ~Winebow Florida "Employee of the Year" 2019

Proprietor

• Jan 2011 - Oct 2016

Education / Entertainment / Consulting ~Event planning, educational seminars, private parties, and freelance writing ~Lead Industry Consultant and Planner for the Acadiana Wine and Food Festival ~Built custom cocktail programming and marketing for Rouses Supermarkets and partners ~Custom beverage consulting for bars, restaurants, and individuals Education / Entertainment / Consulting ~Event planning, educational seminars, private parties, and freelance writing ~Lead Industry Consultant and Planner for the Acadiana Wine and Food Festival ~Built custom cocktail programming and marketing for Rouses Supermarkets and partners ~Custom beverage consulting for bars, restaurants, and individuals

Chief Rum Slinger

• Jul 2015 - Jan 2016

~ Head of Sales and Marketing, including On-Premise, Off-Premise, and Special Events ~ Designing original, creative content for FWAYGO Rum and other brands ~ Consulting with On Premise partners on beverage programing and training ~ Cleaning, Fixing, Hauling, Building, Fermenting, Distilling, Mixing, and/or Tasting... Wherever help is needed. ~ Head of Sales and Marketing, including On-Premise, Off-Premise, and Special Events ~ Designing original, creative content for FWAYGO Rum and other brands ~ Consulting with On Premise partners on beverage programing and training ~ Cleaning, Fixing, Hauling, Building, Fermenting, Distilling, Mixing, and/or Tasting... Wherever help is needed.