Luke House
Director of Branded Content at AllGear Digital- Claim this Profile
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Italian Elementary proficiency
Topline Score
Bio
Experience
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AllGear Digital
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United States
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Technology, Information and Media
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1 - 100 Employee
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Director of Branded Content
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Aug 2022 - Present
Managing custom content and video productions for the AllGear portfolio of brands. Check out our publications below: GearJunkie.com TheInertia.com BikeRumor.com iRunFar.com GearHungry.com ExplorersWeb.com SwitchbackTravel.com Managing custom content and video productions for the AllGear portfolio of brands. Check out our publications below: GearJunkie.com TheInertia.com BikeRumor.com iRunFar.com GearHungry.com ExplorersWeb.com SwitchbackTravel.com
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Red Bull Media House
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Austria
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Media Production
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700 & Above Employee
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Senior Producer - Centralized Content
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Dec 2020 - Jul 2022
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Senior Producer - East Business Unit
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Jul 2017 - Dec 2020
Responsible for content strategy, spend, and executing video productions throughout the East Coast and Mid-West. - Delivered over 250 assets across 32 projects in 2019- Produced 3 videos which crossed the 1MM view mark- Emmy Award Winner for contributions to Red Bull Crashed Ice Boston Live Broadcast- Maintain a robust network of collaborators - photographers, cinematographers, directors, editors, and production houses throughout the country
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Communications & Activations Manager, Sports Events
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Oct 2015 - Jun 2017
- Lead PR strategy, media outreach, messaging, and content distribution for Red Bull event properties such as Red Bull Flugtag, Red Bull Frozen Rush, Red Bull Crashed Ice, and Red Bull Reign- Developed creative content plans and oversaw the execution of teasers, recap & highlight videos, flanker content, and photography
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Mekanism
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United States
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Advertising Services
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100 - 200 Employee
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Brand Manager
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Aug 2015 - Oct 2015
- Managed relationships with clients including Beam Suntory, EPIX, and Pepsi - Projects included Jim Beam’s ‘Make History’ 360 campaign featuring Mila Kunis and EPIX’s ‘Take Hollywood With You’ TV spot - Received RFP’s from clients and worked with in-house creative teams to develop pitch decks and presentations - Managed relationships with clients including Beam Suntory, EPIX, and Pepsi - Projects included Jim Beam’s ‘Make History’ 360 campaign featuring Mila Kunis and EPIX’s ‘Take Hollywood With You’ TV spot - Received RFP’s from clients and worked with in-house creative teams to develop pitch decks and presentations
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SocialWhirled
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive, East Coast
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Nov 2014 - Jul 2015
- Responsible for business development and annual revenue goals for the East Coast - Worked with brands and advertising agencies to create and execute digital marketing campaigns such as PepsiCo’s “Getting Hyped With Jerod Mayo” fan sweepstakes - Responsible for business development and annual revenue goals for the East Coast - Worked with brands and advertising agencies to create and execute digital marketing campaigns such as PepsiCo’s “Getting Hyped With Jerod Mayo” fan sweepstakes
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Outside Watch
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Associate Producer/Editor
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Sep 2013 - Dec 2014
- Produced and edited original shows, branded content, trailers, and promos for network programming- Served as a Production Manager and Producer on set for shows Dispatches and Outside Today
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Field Producer
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Jul 2013 - Aug 2013
- Managed Land Rover’s 2014 “Driven” campaign for the Range Rover Sport, documenting the firststand-up paddleboard expedition to cross The Bering Strait- Crossed International Date Line (Russia) and provided support for a 13-hour open water expedition
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Editor / Production Assistant
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Jun 2012 - Aug 2013
- Assisted on set during Outside Television original productions including Outside Today, DISPATCHES and Image Quest- Helped with lighting, set design, and still/video photography- Managed all social media accounts (Facebook, Youtube, Twitter, Instagram, Google Plus) - Built relationships with independent filmmakers and brands including Red Bull, Outdoor Research, and Salomon
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Education
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Harvard Business School Online
Credential of Readiness (CORe) Graduate, Economics, Business Analytics, Accounting -
University of Colorado Boulder
Bachelor's degree, Broadcast Journalism