Experience

Angry Burly Bros

• Canada
• Events Services
• 1 - 100 Employee

• President

  • Oct 2022 - Present

• Head Of Business Development

  • Dec 2017 - Oct 2022

  • Designing high-level strategies and building partnerships for events hosted by Angry Burly Bros to grow the brand’s reputation and outreach within Canada and expand to the United States. • Successfully brokered past and current partnership deals with companies including Red Bull Canada, Golden Guardians, Metafy, and more.• Developed and launched a new profit model for the company on track to more than double the company’s revenue when compared to the previous financial year.• Project managed the team’s 10+ largest events to date.



VendorPM

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Intern

  • Jan 2022 - Present

  • Lead rapid LinkedIn growth including a 147% click increase and a 153% interaction increase compared to the four months prior to my hiring.• Responsible for the groundwork creation of a go-to-market playbook used for expansion into the US.• Independently developed marketing collateral distributed to property management associations across Canada including BOMA and SPA BC and a network of over 30,000 service vendors and 100 property management enterprises including Colliers, Sun Life, Golub & Co., Avison Young, and CBRE.• Lead a SEO overhaul initiative that rebuilt the company’s blog content for better indexing in Google. More than half of the site’s content now generates knowledge panels when searched.



The Marketing Group

• Canada
• Advertising Services
• 1 - 100 Employee

• VP of Events

  • Apr 2022 - Present

  • Responsible for directing, consulting with, and providing expertise to the VPs of Internal and External affairs to produce events and event strategy as well as secure sponsorship. • Responsible for directing, consulting with, and providing expertise to the VPs of Internal and External affairs to produce events and event strategy as well as secure sponsorship.



Even Matchup Gaming

• Marketing Lead

  • Aug 2018 - Nov 2022

  • Leading marketing projects for Even Matchup Gaming initiatives in the United States and Canada.• Lead media and press relations for various events including the largest annual Canadian Super Smash Bros tournament series to successfully ensure diverse and smooth coverage of each event.• Directed and managed a 4 million organic-impression Twitter campaign that reached the trending page for ~24 hours for the esports event Get On My Level 2022. Worked alongside event stakeholders at Red Bull, Nintendo, Intel, LG, Windows, and others.• Managed Michael “Riddles” Kim, the #1 Smash Ultimate player in Canada and #47 in the world during his 2.5-year tenure with EMG.

• Social Media Manager

  • Sep 2017 - Aug 2018

  Managing the Twitter account for Even Matchup Gaming. @EvenMatchup on Twitter.https://twitter.com/EvenMatchup



Greater Gaming

• Canada
• Events Services
• 1 - 100 Employee

• Marketing Strategist

  • Aug 2020 - Mar 2021

  • Designed high-level strategy and tactics for individual event clients of Greater Gaming ensuring the creative and effective implementation of client and sponsor deliverables.• Successfully brokered and negotiated video-on-demand rights deal with VGBootCamp for one of the five largest Super Smash Bros events of all time (by attendance) for a higher-than-offered revenue split. • Designed high-level strategy and tactics for individual event clients of Greater Gaming ensuring the creative and effective implementation of client and sponsor deliverables.• Successfully brokered and negotiated video-on-demand rights deal with VGBootCamp for one of the five largest Super Smash Bros events of all time (by attendance) for a higher-than-offered revenue split.



Moana Tae (A Junior Achievement Company)

• Vice President Marketing

  • Nov 2019 - Jun 2020

  VP of Marketing for Moana Tae, a JA Central Ontario company hosted by Deloitte. Responsible for managing and directing marketing strategies, advertising campaigns, and social media. VP of Marketing for Moana Tae, a JA Central Ontario company hosted by Deloitte. Responsible for managing and directing marketing strategies, advertising campaigns, and social media.



REVOLT Events

• Head Of Advertising

  • Jul 2018 - Dec 2018

  Lead all advertising for REVOLT: Summer Time Pt. 2, REVOLT: Summer Time Finale, REVOLT: Madness, and REVOLT: Below Zero. Lead all advertising for REVOLT: Summer Time Pt. 2, REVOLT: Summer Time Finale, REVOLT: Madness, and REVOLT: Below Zero.