Luke Boman

Sales & Brand Manager at Modern Supply
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Contact Information
us****@****om
(386) 825-5501
Location
Queensland, Australia, AU

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Experience

    • Australia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Sales & Brand Manager
      • Sep 2015 - Present

      Modern Supply is a new-model label representation agency based on the Gold Coast. The agency represents premium surf, street and fashion labels, rooted in progressive thinking and committed to innovation. Follow the journey @modernsupply_ // www.modernsupply.com.au Modern Supply is a new-model label representation agency based on the Gold Coast. The agency represents premium surf, street and fashion labels, rooted in progressive thinking and committed to innovation. Follow the journey @modernsupply_ // www.modernsupply.com.au

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Manager // QLD / NSW / Polynesia
      • Sep 2011 - Sep 2015

      Responsibilities: - Responsible for the overall success of Oakley and Arnette in Queensland, New South Wales and Polynesia Territories, including management of QLD & NSW Team - Controller of Core channel Team Calendar and manager of Territory Sales & Marketing plan - Responsibility for relationship and management of Surfstitch business - Key account management with key stakeholders including Saltwater Wine & Coopers Surf - Execution of award winning of Oakley concept area strategy launched in 2012 - Heavily involved with all senior decisions around sales and marketing within the Core (surf) channel of Oakley South Pacific, including mentoring by Oakley Marketing Director Achievements: - Recorded growth of $300,000 from 2012/13/14 in Territory ($1.7m 2012 to $2m 2014) - Achieved business increase with Surfstitch of over 250% with Oakley & Arnette brands (2011-2013) - Member of 2014 Future Leaders team as elected by Directors of the Business - Launched first global Custom Eyewear Program in Independent Surf Channel, and Managed award winning Oakley Concept Area Strategy in Territory Show less

    • Australia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • QLD Sales Manager
      • Dec 2009 - Sep 2011

      Responsibilities: - Accountability for the overall financial success of the Otis brand in QLD/Northern NSW, including the overseeing of day-to-day sales and marketing activities within the territory - Key account management, involving building on relationships with key stakeholder. Conducting product range showings, promotions, product knowledge evenings, in line with Otis’ strategic objective including large retailers and, ensuring positive working relationship - Assisting the development of a clear definition of the Otis brand Achievements: - Achieved a record growth of 42% in the QLD territory over the 2010/11 financial year through growth in key accounts, and expanding the Otis range into new key retailers in the territory - Initiated key promotional brand ambassador activities including the QLD Lifeguard service Show less

  • Inrealm Marketing
    • Gold Coast, Australia
    • Consultant
      • Sep 2008 - Nov 2009

      Inrealm Agency – Sales & Marketing Consultant Sep 2008 – Sep 2009 Responsibilities: - Overseeing entire operations of company sales and marketing functions including Quick Alley Scaffold Systems, Status Technology, and Kenny Smith Photography. - Responsible for the acquisition of new clients, presenting packages to them, and managing their marketing function - Management of overall business including sales budgets, business plans and accounts Inrealm Agency – Sales & Marketing Consultant Sep 2008 – Sep 2009 Responsibilities: - Overseeing entire operations of company sales and marketing functions including Quick Alley Scaffold Systems, Status Technology, and Kenny Smith Photography. - Responsible for the acquisition of new clients, presenting packages to them, and managing their marketing function - Management of overall business including sales budgets, business plans and accounts

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Area Sales Manager
      • Jan 2005 - Apr 2008

      Responsibilities: - Forming and maintaining relationships with key stakeholders including Key Accounts - Presenting eyewear, apparel and accessory ranges and packages to company buyers - Preparation of company showroom, and trade show stands for sales presentations - Ensuring alignment of brand and product initiatives to customers and consumers - Autonomously maintaining quarterly business plan - Ensuring cost-effective planning of call cycle, travel and entertainment Achievements: - Awarded Area Manager of the year award in 2007 for achieving annual target within a young action sport culture, significantly growing the business within Key Accounts - Increased overall apparel category sales in 2007 by over 15% on previous year Show less

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Marketing Executive
      • 2004 - 2004

      Marketing conduit and a resource tool for corporate hiring directors, search firms and researchers to identify senior executive talent either by advertising , networking or through our executive database. Marketing conduit and a resource tool for corporate hiring directors, search firms and researchers to identify senior executive talent either by advertising , networking or through our executive database.

  • Australian Institute of Sport
    • Brisbane, Queensland
    • Assistant
      • 2001 - 2003

    • Sales and marketing assistant
      • 1999 - 2002

Education

  • Griffith University
    Business, Marketing & Management
    1999 - 2002
  • Somerset College
    Graduation

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