Team Leader, Technical Producers UK

Technical Producer

• Nov 2021 - Present

Digital & Graphic Designer

• Jan 2021 - Present

Self-employed at Ark Digital specialising in design, web, branding and video services for businesses and brands. - Grew a small agile team of digital specialists, whilst project managing to align processes with stakeholders to deliver on-time and on-budget. - Designed presentation decks, costed quotes and pitched to new clients successfully winning new business. - Conducted market research to conceptualise brands from scratch and developed a global design system to work on and offline. - Provided technical troubleshooting and adapted processes to overcome problems to solve client’s challenges. - Prototyped UX sitemaps, mockups and wire-framed websites to conceptualise layouts and visual designs for clients. - Designed campaign led digital creative across multiple platforms (web, email & social) increasing engagement, conversions and sales. Show less

Marketing Manager In-House Designer

• Apr 2019 - Sep 2020

Worked with Head of Marketing to deliver the company’s marketing and visual communications strategies, for the UK’s No.1 specialist in travel to Latin America. - Responsible for all email communication, including design, strategy & CRM management. increased consumer open rates from 12.6% to 22.5% and boosted CTR rates from 9.5% to 12.5% - Designed social native creative concepts for cross-channel campaigns, boosting engagement and hitting KPI targets. - Conceptualised and managed the production and re-design of company travel magazines and brochures. - Produced promotional destination videos to sell key countries and generate social content. - Created a mobile app instructional video to promote and facilitate use of company travel app and add value to customer experience. Show less

Digital Marketing Manager / In-House Designer

• Sep 2016 - Jan 2019

Led all digital marketing activities and visual communication for Peru’s leading mountain lodge in the Cordillera Blanca. - Rebranded the lodge’s visual identity and repositioned their digital platform, increasing online sales in local and international markets. - Produced a mobile-friendly website showcasing lodge products, integrating payment gateway and online reservation system. - Oversaw production and editing of promotional lodge videos, increasing social engagement and brand reach. - Conceptualised and delivered social media campaigns to target key demographics converting new leads into sales. Show less

Digital Marketing Executive / In-House Designer

• Aug 2013 - Jul 2015

Worked for Peru's No.1 trekking lodge in the Peruvian Andes reporting to digital director assisting with their digital web platform, social media, design output and email marketing. - Designed creative for social media posts and worked on paid campaigns to increase sales around key calendar events. - Produced creative for email marketing and managed campaigns to promote offers and latest news. - Updated Wordpress CMS platform with new content and designed offer landing pages. - Designed brochures, signage and other promotional collateral to increase brand awareness and offline sales. - Designed presentations to sell lodge offering at trade shows and events. Show less

Mid-Weight Web Designer

• May 2011 - Jul 2013

At Phantasia I was designing for Movistar for 1+ year and then worked on the Samsung account for 1 year. - Responsible for designing promotional micro-sites, tablet and smartphone applications. - Design creative for digital campaigns and Facebook applications. - Contributed and participated in the creative process and delegated and managed junior designers. - Designed interactive and static banners ads across multiple formats. At Phantasia I was designing for Movistar for 1+ year and then worked on the Samsung account for 1 year. - Responsible for designing promotional micro-sites, tablet and smartphone applications. - Design creative for digital campaigns and Facebook applications. - Contributed and participated in the creative process and delegated and managed junior designers. - Designed interactive and static banners ads across multiple formats.

Junior Web Designer

• Oct 2010 - Apr 2011

I worked in the digital department at Garwich BBDO designing for Pepsi, and Gatorade and other brands. Having worked at Garwich I have acquired a key understanding into the processes involved in digital advertising and campaigns. As a result my ability as a designer developed substantially and my technical capability grew with confidence. I worked in the digital department at Garwich BBDO designing for Pepsi, and Gatorade and other brands. Having worked at Garwich I have acquired a key understanding into the processes involved in digital advertising and campaigns. As a result my ability as a designer developed substantially and my technical capability grew with confidence.

Account Executive / Junior Designer

• Feb 2009 - Feb 2010

I started work at Bar Exchange as an account executive and designer. Having joined the company in its launch period I was involved in developing a range of company projects. I supported the development of marketing campaigns and was also designing for the company. Responsibilities included: Directing and optimising the traffic and ranking of the website, using focused types of campaigns including PPC, advertising campaigns, cold calling, e-marketing, blogging and social media. I managed the student ambassador programs, and help set up and manage the largest content-based alcoholic drinks library. Show less

Designer

• Sep 2008 - Nov 2008

Work Placement, Communicator World, London I spent 1 month working for a direct marketing company, designing client calendars and Christmas cards. I also researched, designed and produced a presentation for the chairman on ‘Doordrop’ advertising which ranked 2/13 scoring 91% in an industry seminar. Work Placement, Communicator World, London I spent 1 month working for a direct marketing company, designing client calendars and Christmas cards. I also researched, designed and produced a presentation for the chairman on ‘Doordrop’ advertising which ranked 2/13 scoring 91% in an industry seminar.

Designer

• Jul 2007 - Aug 2007

Work Placement, AMV Advertising, London During my 3 weeks with AMV I gained crucial experience by working closely with designers and shadowing retouchers. I also spent two days working on a live shoot and obtained key insight into art direction. Work Placement, AMV Advertising, London During my 3 weeks with AMV I gained crucial experience by working closely with designers and shadowing retouchers. I also spent two days working on a live shoot and obtained key insight into art direction.

Designer

• Sep 2004 - Oct 2004

Work Placement, RKCR/Y+R Creative Agency, London My 3 weeks consisted of shadowing designers and typographers, and working on live briefs. I spent time in retouch where I worked on varied projects and was required to direct my own photo shoot for a Volvic bookmark advert. Work Placement, RKCR/Y+R Creative Agency, London My 3 weeks consisted of shadowing designers and typographers, and working on live briefs. I spent time in retouch where I worked on varied projects and was required to direct my own photo shoot for a Volvic bookmark advert.