Chief Operating Officer

• Feb 2022 - Present

Head Of Sales and Key accounts Manager

• May 2021 - Present

General Manager Australia

• Mar 2020 - Mar 2021

As the General Manager Australia, my main role is to ensure operational efficiency and profitability of Australian operations. I am responsible for overseeing all aspects of brewing operations, including new product development and quality control. I support the company’s core values and culture, while providing managerial leadership, operational excellence and accountability for all aspects of the brewing and sales distribution, demonstrating strong focus on quality, health and safety and continuous improvement. I am also responsible for leading the internal sales, warehousing and distribution operations to ensure the efficient and timely distribution of our products whilst ensuring upkeep, maintenance and a clean and safe working environment. This is to ensure that sales goals are met. I achieve this objective by creating highly detailed distribution strategies and sales plans. I also manage sales staff and discovering new sales opportunities. Show less

National Sales Manager

• Oct 2017 - Mar 2020

Start up position developed from becoming first full time sales Rep to a team of 5 full time Sales Reps as well as distributors around Australia. As the National Sales Manager, I was responsible for building existing relationships and developing new business among the big and small liquor suppliers, distributors and wholesalers across beer category. I planned and implemented all tactical sales activities as well as trade/customer marketing activities to enhance the growth and profitability of the brand portfolio in the market. I increased sales for the product and developed customer relationships. The types of customers I frequently liaised with included wholesale liquor distributors and retail stores. I also took responsibility for the implementation of the sales strategy in a national level. I directed a team of salespeople to implement this strategy while sharing my extensive sales knowledge with the team. Show less

Queensland Sales and Brand Ambassador

• Sep 2016 - Oct 2017

As a Sales and Brand Ambassador, I was responsible for fostering relationships with accounts, generating sales and representing the brand in my assigned territory. My role was ultimately charged with developing brands and in turn helped to increase the sales of the EI brands in QLD and Northern NSW. I ensured availability of products in local accounts by building and maintaining relationships/partnerships and visibility in marketplace. I also worked with third party logistics to ensure that our distribution networks operated efficiently with high visibility to our customers. Show less

Queensland Sales Operative

• Apr 2014 - Sep 2016

My main role as a QLD Sales Operative was to service the QLD customer base, and nurture customer growth whilst identifying, developing and closing sales against a targeted and self-developed prospect list. My performance was measured against set objectives and targets. I also managed the customer relationship and expectations, building rapport at all possible levels. On premise and retail, strong public speaker specialising on staff training and trade days. My main role as a QLD Sales Operative was to service the QLD customer base, and nurture customer growth whilst identifying, developing and closing sales against a targeted and self-developed prospect list. My performance was measured against set objectives and targets. I also managed the customer relationship and expectations, building rapport at all possible levels. On premise and retail, strong public speaker specialising on staff training and trade days.

Queensland Area Manager

• Apr 2013 - Apr 2014

Start up position representing iconic Tasmanian brand in Queensland where quickly grew the exposure of the craft beer company in on and off premise sales, In this role, I was responsible for sales and distribution growth within the territory. I provided sales support to distribution partners and key clients by staying in regular contact with them. I also analysed and strategised sales trends in the area to meet expectations on sales. In addition, I ensured compliance with all company policies, practices, procedures and controls applicable to my position. Show less

Retail Area Manager

• Oct 2009 - Apr 2013

Independant retail liquor responsible for ranging fine wine and craft beer managing 3 stores 1 hands on which quickly become known as the go to bottle shop for craft beer and unique wines. Main task in this role was to oversee the operation of the store/area, ensuring maximum sales and profitability through merchandise, inventory, expense control, human resources management and managing operating costs and shrinkage. I ensured that each customer received outstanding customer service by providing a customer friendly environment which included greeting and acknowledging every customer, maintaining outstanding standards, solid product knowledge and all other components of customer service. I also executed and implemented plans to maximise sales and meet or exceed goals and objectives. This included controlling inventory and operational expenses. I was responsible for managing, developing and motivating teams, implementing sales plans, achieving company and/or supplier goals, monitoring, developing and maintaining key account relationships as well as performing various administrative duties. Show less