Experience

NewTerritory

• United Kingdom
• Design Services
• 1 - 100 Employee

• Founder

  • Apr 2014 - Present

  NewTerritory is an independent creative studio connecting vision, experience and communication. We work with brands to overcome critical business challenges, using physical, service and digital design. From mobility, retail and the urban realm, to hospitality, consumer technology and healthcare, we reimagine the systems, services and experiences that will surround us. NewTerritory is an independent creative studio connecting vision, experience and communication. We work with brands to overcome critical business challenges, using physical, service and digital design. From mobility, retail and the urban realm, to hospitality, consumer technology and healthcare, we reimagine the systems, services and experiences that will surround us.



Virgin Atlantic

• United Kingdom
• Airlines and Aviation
• 700 & Above Employee

• Head of Design

  • 2011 - Feb 2014

  At Virgin Atlantic I am tasked with the creative direction of a multidisciplinary design team covering the realms of digital, service and industrial design. Our remit revolves around the design and delivery of the end to end customer experience across multiple touch points. In addition to external initiatives the team also helps to build a strong internal culture. This involves articulating the values of the brand through the design of the working environment and the activation of recent global service initiatives. Show less



LG Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Head of Design

  • 2008 - 2011

  The European Studio is tasked with producing insight driven product experiences across mobile technology, domestic appliances and home entertainment. As Head of Design I creatively directed a multidisciplinary team of 10, including both colour and material specialists and industrial designers. As well as the design and delivery of products to market, much of our work helped to identify new design languages and experiences for LG's global portfolio. The European Studio is tasked with producing insight driven product experiences across mobile technology, domestic appliances and home entertainment. As Head of Design I creatively directed a multidisciplinary team of 10, including both colour and material specialists and industrial designers. As well as the design and delivery of products to market, much of our work helped to identify new design languages and experiences for LG's global portfolio.



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Senior Design Strategist - Design DNA

  • 2008 - 2008

  Working with the Discovery and Strategy team we were responsible for translating the brand values through design. This included brand asset development and narrative creation to help the global design team create an experience thread through the portfolio of devices. Deliveries centred around building an internal culture and philosophy aimed at harmonising the user experience.

• Senior Design Specialist - Category Vision

  • 2007 - 2008

  As a Senior Design Specialist my role was to formulate a creative strategy and design direction for a portfolio of over 10 products, including technology mapping, UX design and colour and material definition. This included global trend reviews and real time ethnography sessions in China, India and London. Additionally we were tasked with helping to define directions for visual communications, in order to clearly link the external campaigns to the design story behind each of the devices.

• Senior Design Manager

  • 2005 - 2007

  As a Senior Design Manager at Nokia I was responsible for establishing the Xpress Music sub brand and a portfolio of products spanning two generations. This included an R&D visioning process, user interface definitions and the development of the products and accessories through to manufacture.

• Senior Industrial Designer

  • 2004 - 2005

  As part of the N-Series Design team I was responsible for the definition of the primary design languages for a range of devices. This included the N73, from initial concept through to manufacture and the preliminary design work for the unique N95 form factor.



Virgin Atlantic

• United Kingdom
• Airlines and Aviation
• 700 & Above Employee

• Senior Industrial Designer

  • 2000 - 2004

  At Virgin Atlantic I worked as part of the in-house Design group and was lead designer for several projects, most notably the Upper Class Suite. As part of an in-house R&D team, we conceptualised the fundamentals of the space envelope and unique mechanism, used in two generations of product. In addition I was lead designer for the cabin interior, including bar and all trim and finish. As a design team we were not only responsible for the generation of ideas but also for manufacture and final delivery into service. Other projects included an in-flight entertainment system and premium economy seating. Show less



the LEGO Group

• Denmark
• Manufacturing
• 700 & Above Employee

• Freelance Industrial Designer

  • 2000 - 2000

  Working with the LEGO future product group in Milan, my role was to conceptualise new products aimed at the 3+ age range. At the core was the idea of blending the physical qualities of LEGO with the digital. The final concept was a new product which allowed the user to build their own melodies by using digitally enabled blocks. Working with the LEGO future product group in Milan, my role was to conceptualise new products aimed at the 3+ age range. At the core was the idea of blending the physical qualities of LEGO with the digital. The final concept was a new product which allowed the user to build their own melodies by using digitally enabled blocks.