Experience

VOCO

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director & Copywriter

  • May 2020 - Present

  Responsible for leading an account services team to secure and grow key accounts in the agency while managing, mentoring, and coaching each team member.•Develops understanding of competition, brand strategy, market challenges, marketing plan, tactical elements, product positioning, product history, media, and research initiatives.•Lead strategic direction to the client/agency team of 10 utilizing sound judgment, demonstrating market/industry expertise, and a thorough understanding of the client’s objectives, KPI’s and long-term vision.•Oversee all new go-to-market plans, programs, and creative to provide strategic direction; reviews and collaborates/writes all communication briefs and project charters collaborating with the creative team.•Guides and assists development of proposals and delivery of client presentations; ensures they are dynamic, persuasive, and grounded in strategic relevance. Show less

• Account Manager

  • Jun 2016 - May 2020

  Responsible for managing high-profile (Cummins, Transamerica, Sovos Brands) client relationships and ensuring VOCO performs on its contractual obligations with said clients.•Collaborate with client partners and internal teams to develop ideas, and plan and run media campaigns.•Lead conversations with clients to produce marketing campaigns that will meet expectations and ensure relevant deadlines are met.•Manage all assigned account executions. Work as the expert on all aspects of a campaign serving as the main point of contact for clients, sales, and internal design teams.•Present campaign performance reports, including delivery, optimizations, insights, and program recommendations, including mid-campaign and wrap reports.•Proactively troubleshoot internal and external campaign concerns and work directly with the Account Director to seek out solutions that cater to both the client's expectations as well as Voco's best practices. Show less



Get Lit! Programs

• Washington, United States

• Program Coordinator

  • Sep 2021 - Jun 2022

  Get Lit! is housed within Eastern Washington University's MFA program and is responsible for hosting the region's largest annual literary festival. •Secured funding through grant research by aligning funding strategies with the org mission. •Facilitated author and agent outreach in coordination with events •Planned and executed all web, SEO, marketing, and social media campaigns •Measured and reported the performance of all digital marketing campaigns and assesses against goals Get Lit! is housed within Eastern Washington University's MFA program and is responsible for hosting the region's largest annual literary festival. •Secured funding through grant research by aligning funding strategies with the org mission. •Facilitated author and agent outreach in coordination with events •Planned and executed all web, SEO, marketing, and social media campaigns •Measured and reported the performance of all digital marketing campaigns and assesses against goals