Luke Jones

Vice President of Commercial, Esports and Gaming at Guild Esports
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Contact Information
us****@****om
(386) 825-5501
Location
Wavendon, England, United Kingdom, UK

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5.0

/5.0
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Andrew Rogers

A very trustworthy, knowledgeable and connected fellow that gets results other a few projects that we have connected with.

Klara Krok-Paszkowska

Luke is a brilliant sales person and an absolute pleasure to work with. He always thinks creatively and delivers briefs with well researched rationales. No task is too difficult for him, often turning a brief around in a couple of hours. You can tell he really cares about doing a good job. He would be an asset to any team.

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Credentials

  • Duolingo German Fluency: Beginner (Estimated)
    Duolingo
    Apr, 2016
    - Nov, 2024
  • Certificate of Direct Marketing
    The Institute of Direct and Digital Marketing (IDM)
    Apr, 2002
    - Nov, 2024

Experience

    • United Kingdom
    • Spectator Sports
    • 1 - 100 Employee
    • Vice President of Commercial, Esports and Gaming
      • May 2023 - Present

    • Director of Esports and Gaming
      • Jan 2023 - May 2023

      Guild Esports is more than an organisation in pursuit of trophies. Hailing from London and co-owned by David Beckham, Guild exists at the intersection of competition, entertainment and gaming culture. And it’s our mission to build a bigger, better esports community for everyone.Shooting for success since the summer of 2020, we currently have top-tier FIFA, Fortnite, Rocket League and Valorant rosters flying the Guild banner. And we’re just getting started.

    • United Kingdom
    • Spectator Sports
    • 700 & Above Employee
    • Senior Gaming and Esports Manager
      • Feb 2020 - Dec 2022

      Responsible for leading the strategic planning, new business development and execution of Red Bull Racing's esports and gaming efforts across all platforms, including console and mobile games. Responsible for leading the strategic planning, new business development and execution of Red Bull Racing's esports and gaming efforts across all platforms, including console and mobile games.

    • United Kingdom
    • Tobacco Manufacturing
    • Associate Editor
      • Sep 2010 - Jan 2022

      This is my website and its ‘Full of Lifestyle and Entertainment Goodness’. It keeps me out of trouble and lets me combine my passions of writing and coding whilst talking about some of the finer things in life. I'm constantly thinking of new ways to promote the site and have worked with some very interesting brands such as Pernod Ricard, Diageo and Gaucho along the way. This is my website and its ‘Full of Lifestyle and Entertainment Goodness’. It keeps me out of trouble and lets me combine my passions of writing and coding whilst talking about some of the finer things in life. I'm constantly thinking of new ways to promote the site and have worked with some very interesting brands such as Pernod Ricard, Diageo and Gaucho along the way.

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Commercial Partnerships Manager - Gaming and Culture Lead
      • Apr 2017 - Feb 2020

      Positioned within one of the worlds most creative and progressive marketing teams to create and sell brand partnerships that produce high quality branded content for distribution across multiple owned and operated channels. Specialist focus: Gaming, esports and music. Positioned within one of the worlds most creative and progressive marketing teams to create and sell brand partnerships that produce high quality branded content for distribution across multiple owned and operated channels. Specialist focus: Gaming, esports and music.

    • Austria
    • Media Production
    • 700 & Above Employee
    • Global Digital Sales Manager
      • Nov 2015 - Apr 2017

      Representing all of Red Bull's digital media channels to advertising/media agencies and clients globally, specialising in brand integration. Bring on board relevant and credible 3rd party brands and investment to support the reach of our existing content and additionally open up the opportunity to inspire a new audience. Representing all of Red Bull's digital media channels to advertising/media agencies and clients globally, specialising in brand integration. Bring on board relevant and credible 3rd party brands and investment to support the reach of our existing content and additionally open up the opportunity to inspire a new audience.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Digital Partnerships Director
      • Jan 2012 - Nov 2015

      Selling integrated advertising solutions across Live Nation Entertainment's digital network and offline assets that include festivals such as Yahoo! Wireless and Hard Rock Calling and the Academy Music Group venues (Brixton Academy, Shepherd's Empire etc). Selling integrated advertising solutions across Live Nation Entertainment's digital network and offline assets that include festivals such as Yahoo! Wireless and Hard Rock Calling and the Academy Music Group venues (Brixton Academy, Shepherd's Empire etc).

    • Germany
    • Media Production
    • 700 & Above Employee
    • Digital Account Manager
      • Apr 2010 - Jan 2012

      Digital Account Manager with a specialist focus on mens lifestyle brands FHM and ZOO. Working closely with MGOMD, OMD and Target Digital planning and buying teams bring brands such as Playstation, McDonalds and film clients from Sony pictures to Optimum to audiences across the UK. As part of the creative solutions team I work closely with the commercial and editorial teams to create innovative ideas for some of the UK's best brands (FHM, ZOO, Empire, heat). Actively promoted the use of new technologies for branding with a focus on mobile. Show less

    • Australia
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Sales Manager
      • Jun 2009 - Dec 2009

      Leading sales executive in charge of gym memberships and personal training packages; Managed corporate accounts including ANZ Bank and Embassy College ensuring satisfaction with the service. Trained team members Leading sales executive in charge of gym memberships and personal training packages; Managed corporate accounts including ANZ Bank and Embassy College ensuring satisfaction with the service. Trained team members

    • United Kingdom
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Project Manager
      • Aug 2007 - Feb 2009

      Part of the commercial Strategy and Solutions team delivering national sponsorships across some of the biggest radio stations in the UK, including KISS100, Magic 105.4, and the Big City Network. Focus agencies Zenith Opimedia, and Starcom Part of the commercial Strategy and Solutions team delivering national sponsorships across some of the biggest radio stations in the UK, including KISS100, Magic 105.4, and the Big City Network. Focus agencies Zenith Opimedia, and Starcom

    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Recruitment Consultant - Graduate Team
      • May 2005 - Jul 2007

      Round8 finds and develops commercial people for media and digital media companies. Working across consumer and national press, digital media, TV, Outdoor and Radio. Round8 finds and develops commercial people for media and digital media companies. Working across consumer and national press, digital media, TV, Outdoor and Radio.

Education

  • Oxford Brookes University
    Bachelor of Arts, Marketing and Planning Joint Honours
    2000 - 2003
  • University of Waterloo
    Bachelor of Arts (BA), Planning
    2002 - 2002

Community

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