Experience

UDIA Victoria

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Professional Development and Marketing Manager

  • Nov 2018 - Present



Freelance Photography

• Photographer

  • 2012 - 2023



Pragmatic Education Group

• Melbourne, Australia

• Head of Creative & Communications

  • Mar 2017 - Oct 2018

  • Lead brand identity for groups, individual colleges and new course launches. • Lead, operate and develop employment values brand strategy • Develop, resource and implement influential initiatives to build industry equity, brand equity and optimise quality enrolments. • Lead and manage the PEG creative and communications function, which incorporates creative and content development, social media strategy, campaign management, event management and alumni strategy. • Plan, manage and optimise PEG open days, information sessions, workshops and graduations in Brisbane and Melbourne. • Develop and implement quaterly creative and communications plan. • Budgeting and invoicing. • Coaching and training staff. Show less



Australian Institute of Business

• Australia
• Higher Education
• 100 - 200 Employee

• Communications Manager

  • Aug 2013 - Mar 2017

  • Lead brand identity and creative direction. • Develop, resource and implement influential initiatives to build brand equity, grow quality enrolments and improve sustainability. • Lead and manage the AIB marketing communications function, which incorporates content development, social media strategy, campaign management, lead nurturing, event management and alumni strategy. • Influencing key internal and external stakeholders. • Online review management and sentiment reporting. • Develop and implement annual marketing communications plan. • Budgeting and invoicing. • Recruiting, mentoring and training staff. Show less



Ali Baba

• Ingleburn

• Brand / Marketing Manager

  • May 2012 - Jun 2013

  • Lead brand identity, creative direction and social media strategy. • Design and implement influential national marketing campaigns to create brand awareness and drive sales. This comprises various mediums including menu panels, POS, banners, social media, online advertising and email campaigns. • Plan and manage Ali Baba retail events and local store marketing activities. • Influencing key internal and external stakeholders. • Complaint and support management. • Create and implement the 2013 Ali Baba marketing plan. • Budgeting and invoicing. • Mentoring and training staff. • Commercial photography. Show less



Think Education

• Australia
• Higher Education
• 1 - 100 Employee

• Marketing Communications Manager

  • Jan 2008 - Feb 2012

  • Lead brand identity, brand essence development and creative direction. • Design and implement influential print brand awareness and lead capture marketing materials. • Design and implement influential online and email marketing materials. • Influencing key internal and external stakeholders. • Manage production schedules and negotiate deadlines. • Budgeting and invoicing. • Mentoring and training staff. • Commercial photography. • Lead brand identity, brand essence development and creative direction. • Design and implement influential print brand awareness and lead capture marketing materials. • Design and implement influential online and email marketing materials. • Influencing key internal and external stakeholders. • Manage production schedules and negotiate deadlines. • Budgeting and invoicing. • Mentoring and training staff. • Commercial photography.



PeopleLogic:)

• Australia
• Online Audio and Video Media
• 1 - 100 Employee

• Web Designer / Marketing Manager

  • Nov 2006 - Mar 2008

  • Design and code emails, web pages, forms and event templates in html / css. • Mentor and train the graphic design team. • Design, copywrite and output innovative marketing communications materials to assist online enquiries and the sales team. This included case studies, testimonials, online portfolios, corporate stationery, touch point brochures and captivate tutorials. • Manage google analytics account and optimise ppc. • Provide client support and online training using gotomeeting. • Manage and build client relationships. Show less



Samuel Smith & Son and Negociants Australia

• Australia
• Beverage Manufacturing
• 100 - 200 Employee

• Graphic Designer

  • Jul 2006 - Nov 2006

  • Design various marketing materials for the Samuel Smith & Son portfolio. • Design and digitally print promotional materials for clients who stock the Samuel Smith & Son portfolio. • Influence key internal and external stakeholders. • Work efficiently and effectively within a team. • Design various marketing materials for the Samuel Smith & Son portfolio. • Design and digitally print promotional materials for clients who stock the Samuel Smith & Son portfolio. • Influence key internal and external stakeholders. • Work efficiently and effectively within a team.



Le Cordon Bleu

• France
• Education Administration Programs
• 300 - 400 Employee

• Creative Manager

  • Nov 2002 - Jun 2006

  • Lead brand identity, and creative direction internationally. • Design and implement influential print brand awareness and lead capture marketing materials. • Design and implement influential online and email marketing materials. • Flash design • International travel for annual web committee meetings as the Australian representative for the international web operations committee • Influencing key internal and external stakeholders. • Mentoring and training staff. • Manage stock levels and distribution. Show less