Chief Marketing Officer

• Mar 2023 - Present

- Brand Management: Building, strengthening, and protecting the brand identity through effective messaging, positioning, and storytelling.- Digital Marketing: Overseeing digital marketing initiatives, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.- Customer Acquisition: Developing and implementing strategies to attract and convert target customers, optimizing customer acquisition funnels, and driving lead generation efforts.- Market Research: Conducting market research, competitor analysis, and consumer insights studies to identify market opportunities, customer preferences, and emerging trends.- Marketing Campaigns: Planning, executing, and measuring the success of integrated marketing campaigns across multiple channels, including online and offline media.- Data Analytics: Utilizing data-driven insights to optimize marketing campaigns, measure performance, and make informed decisions, leveraging tools such as Google Analytics, marketing automation platforms, and CRM systems.- Service Marketing: Collaborating with teams to define positioning, messaging, and go-to-market strategies, ensuring effective launches and maximizing adoption.- Public Relations (PR): Managing media relations, press releases, and PR campaigns to enhance brand visibility, maintain positive public perception, and handle crisis communications.- Team Leadership: Building and leading high-performing marketing teams, fostering a culture of innovation, collaboration, and continuous learning.- Customer Experience (CX): Ensuring a seamless and engaging customer experience across all touchpoints, driving customer satisfaction and loyalty.- Marketing Technology: Evaluating and implementing marketing technology solutions to streamline processes, enhance marketing automation, and improve marketing performance. Show less

RPA Developer

• Mar 2023 - Present

- Design and Build documentation for automated solutions- Build and Maintain Automation- Developing and Designing Process Solutions with UiPath

Social Media Marketing Manager

• 2021 - Feb 2023

- Develop, implement and manage our social media strategy - Define most important social media KPIs - Manage and oversee social media content - Measure the success of every social media campaign - Stay up to date with latest social media best practices and technologies - Use social media marketing tools such as Buffer - Attend educational conferences - Work with copywriters and designers to ensure content is informative and appealing - Collaborate with Marketing, Sales and Product Development teams - Monitor SEO and user engagement and suggest content optimization - Communicate with industry professionals and influencers via social media to create a strong network - Hire and train other in the team - Provide constructive feedback - Adhere to rules and regulations - Present to Senior Management Show less

Sales Specialist

• 2018 - 2021

Record Security Retention Administrator

• 2013 - 2017