Luke Crighton

Regional Sales Manager at SPIRIBAM
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Contact Information
us****@****om
(386) 825-5501
Location
Ayr, Scotland, United Kingdom, UK
Languages
  • English -
  • French -
Skills

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Bio

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5.0

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Katarina Miksche

I am blown away by the training on Brand Ambassador role which was delivered by Luke to our team. Aside from apparent deep knowledge of the industry and daily life of Brand Ambassador, it was packed with useful tips and delivered in highly effective and fun way. One of the best training I've came across!

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Credentials

  • WSET Level 2 Certificate in Spirits
    WSET — Wine & Spirit Education Trust
    Jan, 2021
    - Nov, 2024
  • Introduction to Whisky Certificate
    Edinburgh Whisky Academy
    Nov, 2020
    - Nov, 2024
  • Basic DBS Certificate
    Disclosure and Barring Service (DBS)
    Oct, 2020
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google Digital Garage
    Sep, 2020
    - Nov, 2024
  • WSET Level 3 Award in Wines
    WSET — Wine & Spirit Education Trust
    Jan, 2013
    - Nov, 2024

Experience

  • SPIRIBAM
    • France
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Regional Sales Manager
      • Feb 2022 - Present

  • Independent Spirit Ambassadors
    • United Kingdom
    • Food and Beverage Services
    • Owner
      • Nov 2020 - Present

      Independent Spirit Ambassadors exist to support future drinks brands development in the on-trade. Independent Spirit Ambassadors exist to support future drinks brands development in the on-trade.

  • FUNKIN COCKTAILS B Corp™
    • United Kingdom
    • Food & Beverages
    • 1 - 100 Employee
    • Brand Ambassador Europe
      • Jan 2017 - Aug 2020

      My role as Brand Ambassador at Funkin Ltd included brand representation and development in Scotland, UK and Europe across events, wholesale and on-trade accounts. Beyond my own key responsibilities I also supported the on-trade sales team by winning and managing independent, national and multiple operator accounts. My role as Brand Ambassador at Funkin Ltd included brand representation and development in Scotland, UK and Europe across events, wholesale and on-trade accounts. Beyond my own key responsibilities I also supported the on-trade sales team by winning and managing independent, national and multiple operator accounts.

  • Pernod Ricard
    • France
    • Beverage Manufacturing
    • 700 & Above Employee
    • Business Development Executive
      • Jan 2014 - Dec 2016

      Business Development Manager for the On-Trade in the South West of Scotland Role includes Contract Building; contract negotiation; staff and consumer training; brand management; events; network development Business Development Manager for the On-Trade in the South West of Scotland Role includes Contract Building; contract negotiation; staff and consumer training; brand management; events; network development

  • Buzzworks Holdings
    • United Kingdom
    • Food and Beverage Services
    • 100 - 200 Employee
    • Wine and Spirits Development Manager
      • Jul 2012 - Dec 2013

      Wine and Whisky manager as part of assistant company bar manager role across multiple venues Responsible for staff training, menu building, business relations, event management, pricing, staff management Wine and Whisky manager as part of assistant company bar manager role across multiple venues Responsible for staff training, menu building, business relations, event management, pricing, staff management

Education

  • Strathclyde Business School
    Bachelor's degree, Entrepreneurship/Entrepreneurial Studies
    2007 - 2012
  • Lochaber High School
    High School, Mathematics, English, Geography, Chemistry, Physics
    2000 - 2004

Community

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