Experience

Advance

• Denmark
• Advertising Services
• 1 - 100 Employee

• Concept development, copy

  • Mar 2023 - Present



Sunrise

• Denmark
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Apr 2019 - Mar 2023

  Developing brand concepts and campaigns for: Universal Robots, Rosendahl Design Group, Specsavers, Hafnia, Dynatest among others. Senior member of the Sunrise creative department • Field research and interviews, gathering strategic insights for various clients • Collaborating and leading on concept development for brands and campaigns • Writing compelling, accessible copy for brand manuals and campaigns • Leading workshops with multi-national clients to ensure consensus on final concept • Technical writing for B2C & B2B clients Show less



EPOS

• Denmark
• Computers and Electronics Manufacturing
• 300 - 400 Employee

• Freelance Copywriter

  • Mar 2019 - Mar 2021

  Rolling out EPOS product line concepts; IMPACT, ADAPT and EXPAND. A range of premium audio tools for today's modern office workers. Including; talk-centric and flexible headsets, and collaborative speakerphone solutions. The task has included creating product line, series and variant texts for the entire Sennheiser Business Solutions range. All writing had to be engaging and user-focused presenting compelling benefits up front to the customer. Ongoing work with Sennheiser Business Solutions includes rolling out the new product concept and value proposition within external marketing materials including; brochures, newsletters, flyers and an easy-to-use tone-of-voice document for internal use. Show less



CO/PLUS

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Senior Copywriter

  • Jan 2015 - Jan 2019

  Developing brand concepts and campaigns for: Libratone, Sunquick, Eilersen, Kanzi, Malibu, ZO-ON, Lýsi, MS Iceland Dairies, Polaris, Circle K, TM Insurance, Citadele Bank, RelyOn Nutec and Nutrinos among others. Senior member of the CO/PLUS creative department • Field research and interviews, gathering strategic insights for various clients • Collaborating and leading on concept development for brands and campaigns • Writing compelling, accessible copy for brand manuals and campaigns • Leading workshops with multi-national clients to ensure consensus on final concept • Technical writing for B2C & B2B clients; TM insurance, Citadele bank, ReyOn Nutec safety services Selected achievements • Eilersen “Originals Only” campaign films; conceiving and writing films • Kanzi Campaign; “The F#%#%€# great tasting apple!” reached 75 million consumers across Europe • Sunquick; Global concept “Share the Joy” and brand characters Sun & Quick modernising the brand for today’s modern families Show less



UNICEF Supply

• Denmark
• Non-profit Organizations
• 100 - 200 Employee

• Communications Consultant

  • Apr 2015 - Oct 2015

  Vaccine Centre, UNICEF Supply Division, Copenhagen, DK Communications and organisational methodology for the VPPEF (Vaccine Procurement Practitioners Exchange Forum) and for the VPPN Online (Vaccine Procurement Practitioners Network) – a digital platform uniting senior government officials and vaccine experts from all over the world. Vaccine Centre, UNICEF Supply Division, Copenhagen, DK Communications and organisational methodology for the VPPEF (Vaccine Procurement Practitioners Exchange Forum) and for the VPPN Online (Vaccine Procurement Practitioners Network) – a digital platform uniting senior government officials and vaccine experts from all over the world.



Kunde & Co

• Denmark
• Advertising Services
• 200 - 300 Employee

• Creative Copywriter

  • Nov 2012 - Jan 2015

  Developed marketing concepts with captivating, strategic copy for a range of global brands including, Grundfos, Danfoss, Carlsberg Breweries, Eilersen, Grohe, Danske Bank, Oticon, Miele and Dettol to name just a few. Selected achievements: • Developed Danfoss "Engineering Tomorrow" concept and wrote its corporate film • Technical copywriting explaining complex engineering features for Grundfoss and Danfoss • Wrote accessible yet detailed product brochures for; Grundfoss, Danfoss and Oticon Show less



Wunderkammer

• Entertainment Providers
• 1 - 100 Employee

• Co-Founder

  • Mar 2010 - May 2014

  Co-Founder of Wunderkammer - Danish-based performance & event company I set up the theatre company Wunderkammer and produced and directed seven immersive theatre events in Denmark and Brazil funded by Statens Kunstfond and The Brazilian Culture Ministry. My role included; legal and financial administration, strategic planning, developing partnerships, funding liaison, production management and artistic direction. Co-Founder of Wunderkammer - Danish-based performance & event company I set up the theatre company Wunderkammer and produced and directed seven immersive theatre events in Denmark and Brazil funded by Statens Kunstfond and The Brazilian Culture Ministry. My role included; legal and financial administration, strategic planning, developing partnerships, funding liaison, production management and artistic direction.



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Copywriter

  • May 2012 - Aug 2012

  Working with the global marketing manager for Kronenbourg 1664, I developed a fresh, sophisticated website and communication materials for Kronenbourg 1664’s latest international campaign “Enjoy a sip of France”. Working with the global marketing manager for Kronenbourg 1664, I developed a fresh, sophisticated website and communication materials for Kronenbourg 1664’s latest international campaign “Enjoy a sip of France”.



MVF

• United Kingdom
• Technology, Information and Internet
• 300 - 400 Employee

• Copywriter

  • May 2012 - Aug 2012

  Freelance digital copywriter writing SEO optimised content for clients including; the Department of Energy and Climate Change and Gloustershire County Council, UK. Freelance digital copywriter writing SEO optimised content for clients including; the Department of Energy and Climate Change and Gloustershire County Council, UK.



CO/PLUS

• Denmark
• Business Consulting and Services
• 1 - 100 Employee

• Copywriter

  • Aug 2010 - Dec 2010

  Worked developing gripping marketing concepts and copy for a range of clients including; Rauch, Orangina, Scandinavian Tabacco Group and Dyberg/Kern. Worked developing gripping marketing concepts and copy for a range of clients including; Rauch, Orangina, Scandinavian Tabacco Group and Dyberg/Kern.



Shunt

• Entertainment
• 1 - 100 Employee

• Curator & Programme Manager

  • Jan 2005 - Feb 2010

  Shunt are a collective of 10 artists. I worked for them in a management and producing capacity for the last 5 years. Most recently I worked curating for The Shunt Lounge, a multidisciplinary arts space for the development and presentation of new performance and art-work in non-theatre spaces. Shunt are also currently presenting their company show 'MONEY' now showing at their new space 42-44 Bermondsey St. Shunt are a collective of 10 artists. I worked for them in a management and producing capacity for the last 5 years. Most recently I worked curating for The Shunt Lounge, a multidisciplinary arts space for the development and presentation of new performance and art-work in non-theatre spaces. Shunt are also currently presenting their company show 'MONEY' now showing at their new space 42-44 Bermondsey St.



København Internationale Teater

• Copenhagen Area, Denmark

• Production Assistant

  • Nov 2009 - Nov 2009

  • Aug 2009 - Metropolis Festival production assistant • p@rt.dk Nov 09 – presented by Københavns Internationale Teater, an international showcase for Danish performing arts • Aug 2009 - Metropolis Festival production assistant • p@rt.dk Nov 09 – presented by Københavns Internationale Teater, an international showcase for Danish performing arts



CPH:DOX

• Denmark
• Movies and Sound Recording
• 1 - 100 Employee

• Q&A Host during CPH: DOX 2009

  • Nov 2009 - Nov 2009

  – Hosting Q&A sessions on The Agony and the Ecstasy of Phil Spector, directed by Vikram Jayanti and The Windmill Movie, directed by Alexander Olch – Hosting Q&A sessions on The Agony and the Ecstasy of Phil Spector, directed by Vikram Jayanti and The Windmill Movie, directed by Alexander Olch



Warehouse 9 Art Space

• Copenhagen

• Freelance Producer

  • Oct 2009 - Oct 2009

  Produced an application for 'The Works' a programme of UK performances to be shown in Copenhagen to initiate a dialogue between UK & Danish artists in Copenhagen. (As yet not in production). Produced an application for 'The Works' a programme of UK performances to be shown in Copenhagen to initiate a dialogue between UK & Danish artists in Copenhagen. (As yet not in production).



Cornerstone Stratergies

• Freelance consultant on 'Temple Works Leeds Project'

  • May 2009 - Sep 2009

  Strategic planning consultancy regarding the setting up of the Temple Works arts project in Leeds. See Temple Works website for further details: http://www.templeworksleeds.com/ Strategic planning consultancy regarding the setting up of the Temple Works arts project in Leeds. See Temple Works website for further details: http://www.templeworksleeds.com/