Lukas Gabriel

Head of Sales / Area Manager Canada at Henkell Freixenet
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Französisch Elementary proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • WSET Level 2 Award in Spirits (passed with distinction)
    Wine & Spirit Education Trust
    Jul, 2019
    - Nov, 2024
  • Hessen-Massachusetts Scholarship
    Hessen State Ministry of Higher Education, Research and the Arts
    Aug, 2015
    - Nov, 2024
  • PROMOS Scholarship
    DAAD Deutscher Akademischer Austauschdienst
    Aug, 2015
    - Nov, 2024
  • TOEFL iBT® Test (Score: 103/120)
    ETS Global B.V.
    May, 2014
    - Nov, 2024

Experience

  • Henkell Freixenet
    • Germany
    • Beverage Manufacturing
    • 200 - 300 Employee
    • Head of Sales / Area Manager Canada
      • Jan 2022 - Present

      Responsible for the sparkling wine, still wine & spirits business of the Henkell Freixenet Group in Canada.

    • Brand Manager
      • Feb 2020 - Jan 2022

      Brand Responsibility: Mangaroca Batida, Cardenal Mendoza Brandy de JerezManaging the spirits brands Mangaroca Batida (de Côco) – strategically and operationally in Germany, strategically on an international scope – and Cardenal Mendoza Brandy de Jerez. Developing international marketing strategies while focussing on the German market in brand and product topics – examples Mangaroca Batida: shooting of a new TV commercial, realizing the limited edition “Mango Kiss”, relaunch “Pura Côco” and RTD “Pineapple”. Implementing value added packs and cooperations in the food sector ("Batida Ice Cream" with DMK, "Batida Passion Cake" with Coppenrath & Wiese). Planning and monitoring budgets, coordinating agencies (ATL, BTL, social media, design, events). Developing and realizing the spirits strategy of Henkell Freixenet within a cross-functional team (executive board, sales and marketing). Jointly responsible for Wodka Gorbatschow. Show less

    • Junior Brand Manager
      • Aug 2018 - Jan 2020

      Brand Responsibility: Cardenal Mendoza Brandy de Jerez, Pott Rum, Schloss Gin, Fuerst BismarckManaged the spirits brands Cardenal Mendoza Brandy de Jerez, Schloss Gin, OTTO Crafted Korn/Fuerst Bismarck and Pott Rum. Developed and implemented marketing strategies suiting the individual needs of each brand/product category. Planned and controlled marketing budgets incl. agency management. Represented the brands throughout various events in Germany (e.g. cigar events with Cardenal Mendoza or organizing the trade show appearance at Bar Convent Berlin). Show less

    • Trainee Marketing
      • Aug 2017 - Jul 2018

      Brand Responsibility: Cardenal Mendoza Brandy de JerezManaged the premium spirits brand Cardenal Mendoza Brandy de Jerez and supported the brand manager of Kuemmerling. Started as marketing trainee after writing my master thesis with Henkell Freixenet about brand building in the HoReCa sector (intern from March 2016 to April 2017).

  • Henkell Freixenet
    • Germany
    • Beverage Manufacturing
    • 200 - 300 Employee
    • Student Trainee incl. Master's Thesis - Marketing
      • Oct 2016 - Apr 2017

    • Intern - Marketing (Brand Management & HoReCa)
      • Mar 2016 - Sep 2016

Education

  • Philipps-Universität Marburg
    Master of Science (M.Sc), Business Administration
    2014 - 2017
  • University of Massachusetts Boston
    Master of Business Administration (MBA), Marketing-Management
    2015 - 2015
  • Justus-Liebig-Universität Giessen
    Bachelor of Science (B.Sc.), Economic Sciences
    2011 - 2014

Community

You need to have a working account to view this content. Click here to join now