Experience

Maksimer

• Norway
• Internet Publishing
• 1 - 100 Employee

• Conversion Rate Optimization Specialist

  • Aug 2023 - Present

  Belgrade, Serbia



Gen

• United States
• Computer and Network Security
• 700 & Above Employee

• Web Optimization Specialist

  • Jan 2022 - Jul 2023

  Responsibilities: - Increasing the online sales of our global cybersecurity brands - Avast, Norton / LifeLock, AVG and Avira - through conversion rate optimization (CRO) and A/B testing - Managing and owning the entire desktop and mobile experience from a CRO standpoint for all of our brands mentioned above - Ensuring our web pages are optimized for performance, while providing an outstanding user experience - Proposing, defining, executing and evaluating A/B tests… Show more Responsibilities: - Increasing the online sales of our global cybersecurity brands - Avast, Norton / LifeLock, AVG and Avira - through conversion rate optimization (CRO) and A/B testing - Managing and owning the entire desktop and mobile experience from a CRO standpoint for all of our brands mentioned above - Ensuring our web pages are optimized for performance, while providing an outstanding user experience - Proposing, defining, executing and evaluating A/B tests aimed at improving website conversion rates and optimizing our key acquisition funnels - Project managing and coordinating global website launches, campaigns and content updates end-to-end, working closely with Marketing, Creative, SEO and Coding teams to collect inputs and to ensure high-quality, on-time delivery - Creating documentation aimed at improving team processes, optimizing the team's performance as well as increasing the visibility of results to upper management and broader stakeholder groups in the company - Tracking and evaluating all initiatives, and communicating results to management Show less



Better Collective

• Denmark
• Technology, Information and Internet
• 700 & Above Employee

• Conversion Rate Optimization Analyst

  • May 2020 - Dec 2021

  Responsibilities: - Conducting quantitative and qualitative research to gather data needed to drive optimization efforts - Analyzing data and page content from CRO and UX perspectives to identify performance opportunities, primarily using tools such as Google Analytics, Google Tag Manager, Google Optimize and Hotjar - Channeling insights into new designs and copy that have the potential to improve the user experience and ultimately increase the conversion rate across BC's… Show more Responsibilities: - Conducting quantitative and qualitative research to gather data needed to drive optimization efforts - Analyzing data and page content from CRO and UX perspectives to identify performance opportunities, primarily using tools such as Google Analytics, Google Tag Manager, Google Optimize and Hotjar - Channeling insights into new designs and copy that have the potential to improve the user experience and ultimately increase the conversion rate across BC's portfolio of websites - Outlining clear and measurable hypotheses, executing and monitoring A/B tests and managing the testing roadmap - Reporting on the outcomes of optimizations and communicating recommendations for next steps to a wide range of audiences and stakeholders Show less



HORISEN

• IT Services and IT Consulting
• 1 - 100 Employee

• Junior Product Manager for Software Applications

  • Sep 2018 - Sep 2019

  Responsibilities: - Developing and improving product features in collaboration with the Senior Product Manager - Wireframing and UX writing for complex software applications in the SMS marketing industry, specifically the bulk trading of global SMS routes in the B2B space - Working closely with sales and marketing to deeply understand, document, analyze and synthesize user needs into product priorities, roadmap plans and product specifications - Translating technical… Show more Responsibilities: - Developing and improving product features in collaboration with the Senior Product Manager - Wireframing and UX writing for complex software applications in the SMS marketing industry, specifically the bulk trading of global SMS routes in the B2B space - Working closely with sales and marketing to deeply understand, document, analyze and synthesize user needs into product priorities, roadmap plans and product specifications - Translating technical language into business requirements and customer value - Building cross-functional relationships and managing cross-functional projects across multiple teams Show less



IGM Mladost

• Serbia
• Building Materials
• 1 - 100 Employee

• Sales Development Representative

  • Sep 2016 - Aug 2018

  Responsibilities: - Generating and qualifying new leads - Developing and maintaining customer relationships - Negotiating contracts with key customer accounts - Promoting the company's products and services - Communicating with all levels of the organization