Experience

BirdieFit

• Croatia
• Technology, Information and Internet
• 1 - 100 Employee

• Founder & CEO (Exit)

  • Jan 2022 - Oct 2023

  Tallinn, Estonia [Sold the company with all its assets in October 2023] I formed a team and built the BirdieFit app from idea to revenue-generating product. The app served as a digital reflection of my 18-year golf journey, from complete beginner to a professional golfer. It was made for golf instructors to choose from 800+ golf drills and in seconds create a practice program for their students. One of my first steps was writing a business plan and marketing strategy to be able to steer the… Show more [Sold the company with all its assets in October 2023] I formed a team and built the BirdieFit app from idea to revenue-generating product. The app served as a digital reflection of my 18-year golf journey, from complete beginner to a professional golfer. It was made for golf instructors to choose from 800+ golf drills and in seconds create a practice program for their students. One of my first steps was writing a business plan and marketing strategy to be able to steer the venture in desired direction. I was responsible for driving results via paid advertisement strategy (Google Ads, Meta Ads), email marketing strategy, influencer marketing, and cold calls. I managed the development of the app from idea to a fully fledged app. In preparation of the app, I used tools such as PowerPoint to create 800+ multi-layered visuals (golf drills) that were used as a core content of the app. For marketing (advertising) purposes, I used Canva.com, while for more demanding visuals I collaborated with experts on UpWork and Fiverr. I utilized WordPress as a content management system and Zoho CRM for customer relationship management. Show less



Golfhumans.com

• Founder

  • Jan 2020 - Dec 2022

  BirdieFit's e-commerce pilot project. For 18 months I researched the market, science and technology of golf performance and long term player/team development. Gathered 80,000 qualified leads across the web, and used email marketing (Zoho) to drive sales (WordPress + WooCommerce). Used PowerPoint to create content (200+ golf drills) for eBooks. Used Canva to drive advertising campaigns on social media (Facebook + Instagram). Blog posting comprehensive listicle articles based on a… Show more BirdieFit's e-commerce pilot project. For 18 months I researched the market, science and technology of golf performance and long term player/team development. Gathered 80,000 qualified leads across the web, and used email marketing (Zoho) to drive sales (WordPress + WooCommerce). Used PowerPoint to create content (200+ golf drills) for eBooks. Used Canva to drive advertising campaigns on social media (Facebook + Instagram). Blog posting comprehensive listicle articles based on a extensive market research. GolfHumans.com | I wrote two books and number of accompanying materials for golf development and performance. Total number of copies sold on 6 continents exceeds 3,000 (customers from Japan 🇯🇵, UK 🇬🇧, USA 🇺🇸, China 🇨🇳, Spain 🇪🇸, France 🇫🇷, New Zealand 🇳🇿, Australia 🇦🇺, Sweden 🇸🇪, Italy 🇮🇹, Belgium 🇧🇪, Singapore 🇸🇬, Thailand 🇹🇭, Malaysia 🇲🇾, Canada 🇨🇦, Netherlands 🇳🇱, Finland 🇫🇮, Denmark 🇩🇰, Germany 🇩🇪, Austria 🇦🇹, Czech Republic 🇨🇿, Switzerland 🇨🇭, Lithuania 🇱🇹, Ireland 🇮🇪, Croatia 🇭🇷, Botswana 🇧🇼, Luxembourg 🇱🇺, etc.) Show less



Croatian Golf Association

• Croatia
• Spectator Sports
• 1 - 100 Employee

• Supervisory Board Member

  • Jan 2018 - Dec 2021

  Croatia Oversought budget allocation, expenditures, and overall financial operations of the Association. Collaborated on the development of National Golf Development Strategy.

• CEO

  • Mar 2017 - Dec 2017

  Croatia Formulated a "Strategic Business Plan" and accordingly carried out permanent digital transformation of the Association. Negotiated with governing bodies an increase of an annual budget by 33%. Cleared all outstanding debts and brought the organization into solvency for the first time in 10 years. Directly responsible for bringing the European Golf Associations "European Team Shields Championship 2018" to Croatia 🇭🇷. This is the first time in the history of Croatian golf to host an… Show more Formulated a "Strategic Business Plan" and accordingly carried out permanent digital transformation of the Association. Negotiated with governing bodies an increase of an annual budget by 33%. Cleared all outstanding debts and brought the organization into solvency for the first time in 10 years. Directly responsible for bringing the European Golf Associations "European Team Shields Championship 2018" to Croatia 🇭🇷. This is the first time in the history of Croatian golf to host an event of such magnitude. Initiated the National Golf Popularization and Development Strategy. Worked closely on popularization of the sport with Adidas, Turkish Airlines, Jana (water bottling company), Westin, Croatian Olympic Committee, Central State Office of Sport, Croatian Tourism Institute, Croatian Ministry of Tourism and Croatian startups. Collaborated with high golf officials in Slovenia 🇸🇮, Serbia 🇷🇸, Bosnia and Herzegovina 🇧🇦 and Albania 🇦🇱 on fastening the popularization and development of golf in the Balkan region. Wrote "Marketing Strategy" document and accordingly (Re)Presented and promoted golf on sports fairs. In addition, collaborated with web developers on the implementation of organization-wide CMS and CRM systems. Proposed to the Board, and formed a "Social Media Committee". Hired three cooperators, assigned creative work such as online and on-site contents for tournament participants. Singlehandedly organized and carried through all major official golf events, as hosted by the Association. Educated and engaged Croatian golf youth to participate in endeavors of the Association. Assigned them various responsibilities, mainly in digital world to engage the audience and increase participation at official CGA events via polls and giveaways on social media, as sponsored by Adidas.

• Athlete

  • Jan 2007 - Dec 2017

  Croatian National Golf Team. Played Eisenhover Trophy - World Amateur Golf Championship in Mexico. Participated at European Team Championships in 2015, 2016, 2017. 1st Player Croatian Order of Merit, 2010, 2015 2016, 2017. Vice Champion of Croatia 2010, 2015, 2016. Played events in Scotland, Portugal, Slovakia, Italy, Bulgaria, Hyngary, USA.

• Assistant to the CEO

  • Jan 2016 - Feb 2017

  Croatia Assisted with the organization of all official golf events, as hosted by the Association. Prepared PowerPoint presentations and participated in meetings with potential foreign investors (China 🇨🇳, Sweden 🇸🇪, Switzerland 🇨🇭), various cities Mayors and local/regional official representatives. Assisted with administrative tasks. Promoted to the CEO.

• Advisor - Croatian National Junior Golf Team

  • Jun 2015 - Dec 2015

  Croatia Advised Croatian National Junior Golf Team on golf game strategy, course management, shot selection, fitness and other performance areas during months leading up to the European Junior Championship (Czech Republic 🇨🇿) and on-site during the event.



Art Golf (Sold)

• Founder & Director (Exit)

  • Jul 2017 - Feb 2020

  Croatia [Sold the company with all its assets] Designed websites. Sold artwork and organized art exhibitions (my dad is an academic artist). Organized golf events. Ran junior golf academy and adult golf academy. Certified Uber Partner. Affiliate marketer. Started clothing brand. Performed various market research and economic studies via Fiverr, UpWork and Freelancer.com.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Data Visualization Associate (Financial Advisory)

  • Jan 2018 - Jun 2018

  Croatia Analyzed big data sets in Excel and visualized data via Tableau. Financial Advisory Services department tested out new service line - offering decision makers the ability to easily navigate through their performance data and make educated decisions.



Golf Club Ban Jelacic

• Director of Golf

  • Jun 2015 - Jun 2017

  Croatia Carried out digital transformation of the club and improved business and marketing processes. I built a new website, established social media presence, ran campaigns (including paid campaigns), collaborated with local media, etc. Head of golf instruction (Implemented junior golf development program. Implemented adult golf development program.) Organized golf events and promoted the club in the media. Managed memberships. Raised funds.