Luiz Pion
Vice President of Marketing And Business Development at Hero Innovation Group- Claim this Profile
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English Native or bilingual proficiency
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Portuguese Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Peter MacKay
A True Business Development Dynamo I am delighted to write this recommendation for my former colleague, Luiz, who served as the VP of Business Development. In our time working together, Luiz consistently demonstrated exceptional aptitude in his role, skillfully balancing a friendly and approachable demeanour with consummate professionalism. Luiz's responsibilities at the company encompassed a broad range of activities, from marketing both international and domestic financial products to identifying and nurturing strategic partnerships. His keen understanding of our target audience, particularly international students, enabled him to deliver outstanding results that consistently exceeded expectations. One of Luiz's most notable achievements during his tenure was his ability to build valuable relationships that accelerated our growth trajectory. With a seemingly innate talent for recognizing potential, he forged connections with key players in our industry, leading to numerous mutually beneficial partnerships. Luiz's work with external PR and IR agencies was equally noteworthy, as he effectively managed these relationships to maximize our visibility and reputation in the market. Throughout our time working together, Luiz consistently displayed an unrelenting work ethic and an unwavering commitment to our team. He was not only a reliable and accountable leader but also an empathetic listener and mentor. Luiz's ability to seamlessly integrate a friendly, relatable attitude with the highest level of professionalism made him a true asset to our organization and an absolute pleasure to work with. In summary, I wholeheartedly endorse Luiz as a remarkable business development professional. His unique combination of strategic insight, relationship-building skills, and genuine warmth make him an invaluable addition to any team. I have no doubt that Luiz will continue to excel in his future endeavours, and I look forward to witnessing the tremendous impact he will undoubtedly make.
Fernanda Hyodo
Luiz is a visionary and dedicated professional with extraordinary leadership skills. Any project, task or challenge that is assigned to him always results in a remarkable final product, far beyond the expectations. With his excellent interpersonal skills he fosters collaborative relationships across the organization, uniting different teams to achieve the company's main goals. His strategic thinking and vision, along with his outstanding leadership skills, make him a rare and valuable professional to any organization.
Peter MacKay
A True Business Development Dynamo I am delighted to write this recommendation for my former colleague, Luiz, who served as the VP of Business Development. In our time working together, Luiz consistently demonstrated exceptional aptitude in his role, skillfully balancing a friendly and approachable demeanour with consummate professionalism. Luiz's responsibilities at the company encompassed a broad range of activities, from marketing both international and domestic financial products to identifying and nurturing strategic partnerships. His keen understanding of our target audience, particularly international students, enabled him to deliver outstanding results that consistently exceeded expectations. One of Luiz's most notable achievements during his tenure was his ability to build valuable relationships that accelerated our growth trajectory. With a seemingly innate talent for recognizing potential, he forged connections with key players in our industry, leading to numerous mutually beneficial partnerships. Luiz's work with external PR and IR agencies was equally noteworthy, as he effectively managed these relationships to maximize our visibility and reputation in the market. Throughout our time working together, Luiz consistently displayed an unrelenting work ethic and an unwavering commitment to our team. He was not only a reliable and accountable leader but also an empathetic listener and mentor. Luiz's ability to seamlessly integrate a friendly, relatable attitude with the highest level of professionalism made him a true asset to our organization and an absolute pleasure to work with. In summary, I wholeheartedly endorse Luiz as a remarkable business development professional. His unique combination of strategic insight, relationship-building skills, and genuine warmth make him an invaluable addition to any team. I have no doubt that Luiz will continue to excel in his future endeavours, and I look forward to witnessing the tremendous impact he will undoubtedly make.
Fernanda Hyodo
Luiz is a visionary and dedicated professional with extraordinary leadership skills. Any project, task or challenge that is assigned to him always results in a remarkable final product, far beyond the expectations. With his excellent interpersonal skills he fosters collaborative relationships across the organization, uniting different teams to achieve the company's main goals. His strategic thinking and vision, along with his outstanding leadership skills, make him a rare and valuable professional to any organization.
Peter MacKay
A True Business Development Dynamo I am delighted to write this recommendation for my former colleague, Luiz, who served as the VP of Business Development. In our time working together, Luiz consistently demonstrated exceptional aptitude in his role, skillfully balancing a friendly and approachable demeanour with consummate professionalism. Luiz's responsibilities at the company encompassed a broad range of activities, from marketing both international and domestic financial products to identifying and nurturing strategic partnerships. His keen understanding of our target audience, particularly international students, enabled him to deliver outstanding results that consistently exceeded expectations. One of Luiz's most notable achievements during his tenure was his ability to build valuable relationships that accelerated our growth trajectory. With a seemingly innate talent for recognizing potential, he forged connections with key players in our industry, leading to numerous mutually beneficial partnerships. Luiz's work with external PR and IR agencies was equally noteworthy, as he effectively managed these relationships to maximize our visibility and reputation in the market. Throughout our time working together, Luiz consistently displayed an unrelenting work ethic and an unwavering commitment to our team. He was not only a reliable and accountable leader but also an empathetic listener and mentor. Luiz's ability to seamlessly integrate a friendly, relatable attitude with the highest level of professionalism made him a true asset to our organization and an absolute pleasure to work with. In summary, I wholeheartedly endorse Luiz as a remarkable business development professional. His unique combination of strategic insight, relationship-building skills, and genuine warmth make him an invaluable addition to any team. I have no doubt that Luiz will continue to excel in his future endeavours, and I look forward to witnessing the tremendous impact he will undoubtedly make.
Fernanda Hyodo
Luiz is a visionary and dedicated professional with extraordinary leadership skills. Any project, task or challenge that is assigned to him always results in a remarkable final product, far beyond the expectations. With his excellent interpersonal skills he fosters collaborative relationships across the organization, uniting different teams to achieve the company's main goals. His strategic thinking and vision, along with his outstanding leadership skills, make him a rare and valuable professional to any organization.
Peter MacKay
A True Business Development Dynamo I am delighted to write this recommendation for my former colleague, Luiz, who served as the VP of Business Development. In our time working together, Luiz consistently demonstrated exceptional aptitude in his role, skillfully balancing a friendly and approachable demeanour with consummate professionalism. Luiz's responsibilities at the company encompassed a broad range of activities, from marketing both international and domestic financial products to identifying and nurturing strategic partnerships. His keen understanding of our target audience, particularly international students, enabled him to deliver outstanding results that consistently exceeded expectations. One of Luiz's most notable achievements during his tenure was his ability to build valuable relationships that accelerated our growth trajectory. With a seemingly innate talent for recognizing potential, he forged connections with key players in our industry, leading to numerous mutually beneficial partnerships. Luiz's work with external PR and IR agencies was equally noteworthy, as he effectively managed these relationships to maximize our visibility and reputation in the market. Throughout our time working together, Luiz consistently displayed an unrelenting work ethic and an unwavering commitment to our team. He was not only a reliable and accountable leader but also an empathetic listener and mentor. Luiz's ability to seamlessly integrate a friendly, relatable attitude with the highest level of professionalism made him a true asset to our organization and an absolute pleasure to work with. In summary, I wholeheartedly endorse Luiz as a remarkable business development professional. His unique combination of strategic insight, relationship-building skills, and genuine warmth make him an invaluable addition to any team. I have no doubt that Luiz will continue to excel in his future endeavours, and I look forward to witnessing the tremendous impact he will undoubtedly make.
Fernanda Hyodo
Luiz is a visionary and dedicated professional with extraordinary leadership skills. Any project, task or challenge that is assigned to him always results in a remarkable final product, far beyond the expectations. With his excellent interpersonal skills he fosters collaborative relationships across the organization, uniting different teams to achieve the company's main goals. His strategic thinking and vision, along with his outstanding leadership skills, make him a rare and valuable professional to any organization.
Credentials
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CAPS-I's 2021 Virtual Conference 'Responsibility & Sustainability in International Education'
Canadian Association of Public Schools InternationalMay, 2021- Oct, 2024 -
Hootsuite Platform Certification 2018
HootsuiteJun, 2018- Oct, 2024
Experience
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Hero Innovation Group
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Canada
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Financial Services
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1 - 100 Employee
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Vice President of Marketing And Business Development
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Sep 2022 - Present
As VP of Marketing and Business Development, I oversee the Marketing, Public & Investor Relations, Strategic Partnerships, Sales, M&A and Growth initiatives at Hero Innovation Group. Hero Innovation Group specializes in delivering financial solutions to the next generation of consumers. Our cutting-edge products provide seamless, secure payment services and peace of mind to users around the world.We provide financial services and products that ease our customer's pain points by using innovative technology, thus saving them money and time. Show less
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Marketing Director
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Jan 2020 - Sep 2022
As Marketing Director, I was responsible for Hero Group’s marketing and communications strategies, as well as market research for product development and acquisitions. Additionally, I oversee growth, partnerships & investor relations initiatives.
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Marketing Consultant
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Oct 2018 - Jan 2020
As a Marketing Consultant, I was responsible for liaising with the Product & Development teams to shape the development of SideKick for the international education industry. Additionally, I developed relevant content to reach SideKick's target customers, while managing social media channels and other digital marketing activities.
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Sprott Shaw College
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Canada
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Higher Education
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200 - 300 Employee
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Marketer
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Sep 2018 - Jan 2020
• Created marketing campaign, including scoping out content requirements, production, testing and ongoing management/refinement. • Created, curated, and managed all published organic social media content (images, video and written). • Developed initiatives to grow the social media presence and community through internal and external influencers programs and campaigns. • Worked collaboratively with website team, marketing teams, and other Brand & Communications team members to produce and publish compelling content. • Annually prepared the operating budget and market plan. • Represented Sprott Shaw College at internal and external events both local and overseas. • Planed and executed recruitment activities, such as student interviews, admission publications, and information sessions. • Developed and managed business partners, including agencies, institutions, and schools. Show less
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Self-employed
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Real Estate
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1 - 100 Employee
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Independent Marketing Consultant
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Feb 2016 - Jan 2020
Companies: - Global Education Alliance - SideKick Card - Italki Languages - Boteco São Bernardo - Tamagochi Sushi Garden Companies: - Global Education Alliance - SideKick Card - Italki Languages - Boteco São Bernardo - Tamagochi Sushi Garden
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Head of Marketing / Co-founder
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Nov 2012 - May 2017
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Fundação Salvador Arena
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Brazil
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Non-profit Organizations
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100 - 200 Employee
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Head Of Marketing Communications
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May 2011 - Feb 2016
• Guided and prepared verbal, visual and written communication plans to publicize the activities of the Salvador Arena Foundation, including its services, programs and projects; • Developed strategies and implement communication and promotion tactics of the company for internal and external public; • Researched and developed communication material for the internal and external public; • Developed, implemented and supervised advertising campaigns for the Salvador Arena Foundation and its educational units for print and electronic media; • Supervised the creation of printed and electronic materials, such as magazines, brochures, institutional videos, websites and content for social media; • Developed and organized communication materials for events in general and assist in organizing these events with the Event Coordination; • Conducted satisfaction surveys on communication channels with internal and external audiences of the organization; • Advised directors on advertising, branding and press relations strategies; • Supervised the relationship with the media; organized interviews and prepared spokespersons; prepared reports, press releases, press releases and presentations for the press. Committees participations: • Crisis Management Committee President • Scientific Journal Committee Participant • Documentation, Memory and Reference Center Participant • Internal Accident Preventions Committee President • Graduation & Other Events Master of Ceremonies Show less
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Universidade Metodista de São Paulo
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Brazil
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Higher Education
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700 & Above Employee
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Event & Recruitment Coordinator
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Sep 2009 - Mar 2011
• Supervised and coordinated the promotion team of the University.• Implemented experience marketing, promotional actions and events.• Planned and controlled the budget of the area.• Planned and monitored the creation of communication materials.
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Event Assistant
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Aug 2005 - Mar 2010
Organized, planned, executed fairs and events, and created communication materials.
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Education
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Langara College
Post Degree in Business Administration, Business Administration and Management, General -
Universidade de São Paulo
MBA, Communication and Marketing Management -
Methodist University
Bachelor, Communication, General -
Intrax International Institute
Specialist in International Marketing, Business and Marketing Communication -
ESPM Escola Superior de Propaganda e Marketing
Update Course, Branding