Experience

Federal Justice of Brazil

• Brazil
• Administration of Justice
• 1 - 100 Employee

• Forensic Expert

  • Jan 2011 - Present

  Execution of judicial examinations in the areas of Civil and environmental engineering. Execution of judicial examinations in the areas of Civil and environmental engineering.



27 Comunicações

• Commercial Development Director

  • Jan 2008 - Dec 2010

  Advertising, promotions and events agency, which serves large customers in a personalized and comprehensive way. I personally attended the main customers and prospected new customers. Advertising, promotions and events agency, which serves large customers in a personalized and comprehensive way. I personally attended the main customers and prospected new customers.



ACCOR SERVICES ARGENTINA

• Marketing and Products Director

  • May 2007 - Jan 2008

  Company owned by the Accor Group, which has annual turnover of USD 15 billion, with 170,000 employees in 90 countries. In the Argentina’s operation, the second most profitable percentage of all subsidiaries, was responsible for restructuring the area of marketing and deployment of product area, having commanded the process of recruitment of a new advertising agency, and started the work of unprecedented disclosure of free media by working together with the press office. He developed the Magnetic Cards Implementation Project, in place of the old food vouchers. Show less



WAPPA

• Chile
• Telecommunications
• 1 - 100 Employee

• CEO

  • Apr 2005 - Aug 2006

  Hired by two venture capitals to examine the feasibility of the project, participated in the presentation to the investment funds, which was approved whith the initial investment of USD 3 million, subject to his engagement as Chief Executive Officer of the new company. This start-up was originated as the first company in the world to use cell phones to make payments of benefits and costs of workers on behalf of businesses, and it got its market place with the launching of several products. He acted sharply in the closure of partnerships with all operators of mobile phones in Brazil, unprecedented event in the Brazilian market. Among the clients got through its main product, the Wappa Taxi, are Citibank, Accor, IBEF, etc.. It was chosen by the IDB to represent the investments in technology from this institution in Latin America, and was one of the two leaders who presented their business to Mr. Jack Snow, the U.S. Treasury Secretary at the time. Show less



VB

• United States
• Business Consulting and Services

• Marketing and Corporate Sales Director

  • Jan 2004 - Apr 2005

  Main Administrator of the Transport Vouchers in Brazil, with annual turnover of USD 800 million, had more than 20,000 company-customers, for which purchased and delivered the vouchers to more than 500,000 workers per month. He actively participated as representative of an unprecedented project in the VB of the City of São Paulo, the “Bilhete Único”, and was the first one in the industry to test it, send it and use it. He negotiated partnerships with Visa Vale and Ticket to be a reseller of meal and food vouchers for these companies, increasing their supply and generating an increase of 13% of turnover in the first year of the agreement. Show less



ACCOR SERVICES BRAZIL

• Marketing and Products Director

  • Jun 1995 - Aug 2003

  He was responsible for the deployment of the product area of the largest operation of vouchers in the world, then with annual turnover of around USD 3 billion. He participated in the planning and conversion of 1 million of food vouchers, from paper to magnetic cards, implemented in 2001. It was the institutional spokesperson of the company during the 8 years of operation, generating an average of more than 100 free articles on the press a year. Controlled and invested and annual marketing budget of USD 7 million, having started the use of tax incentives for the culture and to protect the underage and adolescents, which increased its budget by approximately 20%, culminating with the creation of the Accor Institute. Idealized and held, in 1997, the largest campaign of internal incentives in the history of Accor, which resulted in the increase of the annual net profit by USD 16 million (from U.S. $ 36 million projected to USD 52 million made). Show less



EDITORA ABRIL

• Brazil
• Telecommunications
• 400 - 500 Employee

• Marketing Manager

  • Apr 1991 - May 1995

  In the operation of Video Print, which revolutionized the marketing of video tapes, stopped using the video rental to operate with the 50,000 newsstands with which they already had trade relations, breaking, in less than two years, the historical sales record of video tapes (more than 1 million units per year), and launched products such as Video English, Airton Senna, Holy Bible, Disney, etc.. It launched the first door-to-door operation, of super-frozen food in Brazil, starting the definition of the model, the legal organization of the business, hiring and managing over 500 door-to-door saleswomen and reaching the break-even point of the operation in 1 year. It was responsible for the largest operation of continuity (subscription with monthly payments) in Brazil and reached the mark of 78,000 book collections subscribers on direct payment with credit cards. Show less



NASTROTEC

• Italy
• Retail Art Supplies
• 1 - 100 Employee

• Sales and Financial Director

  • Jul 1989 - Mar 1991

  Nastrotec is a medium-size manufacturing company of elastic for lingerie, with 300 employees at the time. He participated in the diversification of production, with the launching of the “FLOW” pantyhose line, having reviewed and organized the stock system of finished products, generating substantial improvement in the delivery time of orders to customers. Nastrotec is a medium-size manufacturing company of elastic for lingerie, with 300 employees at the time. He participated in the diversification of production, with the launching of the “FLOW” pantyhose line, having reviewed and organized the stock system of finished products, generating substantial improvement in the delivery time of orders to customers.

• Marketing Manager

  • Jun 1984 - Jun 1989

  Marketing Manager - Abril Publishing House (1987-1989) Financial Manager (1986-1987) Planning Supervisor (1986-1986) Invoice Control Supervisor (1985-1986) Business Coordinator (1984-1985) Business Trainee (1984-1984) Between 1987 and 1989, created and implemented a new sales system for guides and yearly books, innovating through the consignation of publications such as Guia Brazil, Guia São Paulo, Guia Praias, Almanaque Abril, and so on. In its first year of implementation, the sales volume increased by 200%. As Business Coordinator, proposed the renewal of obsolete billing and collection system, whose successful deployment led him to a very upward early career. Show less



HELENO & FONSECA

• Brazil
• Construction
• 1 - 100 Employee

• Assistant to Director

  • May 1983 - May 1984

  Devised the public auction division, having executed proposals and participated in bids for road constructions in public institutions such as DNER, DERSA, etc.. Devised the public auction division, having executed proposals and participated in bids for road constructions in public institutions such as DNER, DERSA, etc..