Luiza Pimenta
Senior UX Researcher at Humi- Claim this Profile
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Portuguese Native or bilingual proficiency
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English Full professional proficiency
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Spanish Limited working proficiency
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German Elementary proficiency
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Bio
Maureen Ariza Paredes
Luiza is as incredible a person as she is a researcher. I had the privilege of working with her for over two years and during our time together, we were able to collaborate on many different aspects of the research practice. Luiza's leadership shone from the get-go through her approach to, and execution of, complex end-to-end research projects. She consistently excelled at working and building rapport with different teams in the organization while championing for high-quality and impactful research. Luiza was always a constant source of support, knowledge and insight not only to our core team, but to peripheral teams as well. She has been an instrumental source of support and mentorship for me, and I can say, without a doubt, that having worked with her has made me a better researcher and person. As such, any organization or team would be lucky to have her. Her kind and empathetic nature, her critical approach to research and her democratic leadership would be an incredible asset to any team. I hope to have the privilege and joy of working with Luiza soon!
Stefan Jovanovic
It’s rare to find a researcher as skilled at storytelling as Luiza. The year I spent working with her directly was a pleasure. During this time, we worked collaboratively to improve our research processes, team activities, and improve the operational aspects of our research practice. Luiza excels at organization, which is especially apparent in her management of research data. She is also highly skilled at stringing together narratives that strongly resonate with her stakeholders. This stems from a combination of skills including design, research analysis, and presentations. Luiza is also incredibly fun to work with, and brings her playful personality to her work every day. Luiza is a really resilient person, and I couldn’t recommend her more.
Maureen Ariza Paredes
Luiza is as incredible a person as she is a researcher. I had the privilege of working with her for over two years and during our time together, we were able to collaborate on many different aspects of the research practice. Luiza's leadership shone from the get-go through her approach to, and execution of, complex end-to-end research projects. She consistently excelled at working and building rapport with different teams in the organization while championing for high-quality and impactful research. Luiza was always a constant source of support, knowledge and insight not only to our core team, but to peripheral teams as well. She has been an instrumental source of support and mentorship for me, and I can say, without a doubt, that having worked with her has made me a better researcher and person. As such, any organization or team would be lucky to have her. Her kind and empathetic nature, her critical approach to research and her democratic leadership would be an incredible asset to any team. I hope to have the privilege and joy of working with Luiza soon!
Stefan Jovanovic
It’s rare to find a researcher as skilled at storytelling as Luiza. The year I spent working with her directly was a pleasure. During this time, we worked collaboratively to improve our research processes, team activities, and improve the operational aspects of our research practice. Luiza excels at organization, which is especially apparent in her management of research data. She is also highly skilled at stringing together narratives that strongly resonate with her stakeholders. This stems from a combination of skills including design, research analysis, and presentations. Luiza is also incredibly fun to work with, and brings her playful personality to her work every day. Luiza is a really resilient person, and I couldn’t recommend her more.
Maureen Ariza Paredes
Luiza is as incredible a person as she is a researcher. I had the privilege of working with her for over two years and during our time together, we were able to collaborate on many different aspects of the research practice. Luiza's leadership shone from the get-go through her approach to, and execution of, complex end-to-end research projects. She consistently excelled at working and building rapport with different teams in the organization while championing for high-quality and impactful research. Luiza was always a constant source of support, knowledge and insight not only to our core team, but to peripheral teams as well. She has been an instrumental source of support and mentorship for me, and I can say, without a doubt, that having worked with her has made me a better researcher and person. As such, any organization or team would be lucky to have her. Her kind and empathetic nature, her critical approach to research and her democratic leadership would be an incredible asset to any team. I hope to have the privilege and joy of working with Luiza soon!
Stefan Jovanovic
It’s rare to find a researcher as skilled at storytelling as Luiza. The year I spent working with her directly was a pleasure. During this time, we worked collaboratively to improve our research processes, team activities, and improve the operational aspects of our research practice. Luiza excels at organization, which is especially apparent in her management of research data. She is also highly skilled at stringing together narratives that strongly resonate with her stakeholders. This stems from a combination of skills including design, research analysis, and presentations. Luiza is also incredibly fun to work with, and brings her playful personality to her work every day. Luiza is a really resilient person, and I couldn’t recommend her more.
Maureen Ariza Paredes
Luiza is as incredible a person as she is a researcher. I had the privilege of working with her for over two years and during our time together, we were able to collaborate on many different aspects of the research practice. Luiza's leadership shone from the get-go through her approach to, and execution of, complex end-to-end research projects. She consistently excelled at working and building rapport with different teams in the organization while championing for high-quality and impactful research. Luiza was always a constant source of support, knowledge and insight not only to our core team, but to peripheral teams as well. She has been an instrumental source of support and mentorship for me, and I can say, without a doubt, that having worked with her has made me a better researcher and person. As such, any organization or team would be lucky to have her. Her kind and empathetic nature, her critical approach to research and her democratic leadership would be an incredible asset to any team. I hope to have the privilege and joy of working with Luiza soon!
Stefan Jovanovic
It’s rare to find a researcher as skilled at storytelling as Luiza. The year I spent working with her directly was a pleasure. During this time, we worked collaboratively to improve our research processes, team activities, and improve the operational aspects of our research practice. Luiza excels at organization, which is especially apparent in her management of research data. She is also highly skilled at stringing together narratives that strongly resonate with her stakeholders. This stems from a combination of skills including design, research analysis, and presentations. Luiza is also incredibly fun to work with, and brings her playful personality to her work every day. Luiza is a really resilient person, and I couldn’t recommend her more.
Experience
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Humi
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Canada
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Human Resources Services
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100 - 200 Employee
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Senior UX Researcher
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Mar 2022 - Present
As part of a new UX team in Humi, I supported the creation of a UX practice by leading end-to-end research, bringing the customer voice to the center of product decisions, while also building efficient and collaborative research processes. As part of a new UX team in Humi, I supported the creation of a UX practice by leading end-to-end research, bringing the customer voice to the center of product decisions, while also building efficient and collaborative research processes.
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Autodesk
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United States
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Software Development
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700 & Above Employee
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Lead UX Researcher, Media and Entertainment
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Oct 2021 - Mar 2022
Led research for strategic initiatives to create cohesive and scalable customer experiences in a variety of products and services for the complex entertainment and media industry (film and games studios). Led research for strategic initiatives to create cohesive and scalable customer experiences in a variety of products and services for the complex entertainment and media industry (film and games studios).
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Xello
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Canada
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E-Learning Providers
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100 - 200 Employee
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UX Researcher
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Aug 2019 - Oct 2021
Xello is an engaging, online program that helps students transform their aspirations into personalized, actionable plans for academic and career success. As a UX Researcher at Xello, I led many end-to-end research projects and conductedevaluative and generative research sessions with middle and high schoolstudents, parents, educators, and school administrators to understandtheir needs and collect feedback on the software.• Led collaborative research synthesis sessions with the product team• Created and continued to manage a research insights repository• Applied different research methods that best fit the product needs in itsdevelopment cycle - such as concept testing, usability tests, exploratory studies,longitudinal studies.
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ilegra
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Brazil
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IT Services and IT Consulting
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200 - 300 Employee
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UX Lead
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Jun 2018 - Mar 2019
As a UX Lead at ilegra, I kept most of my responsabilities as a researcher, but the following activities were added to my function: • Lead and manage a multidisciplinary team of researchers and designers• Provide guidance on project work and research approaches • Promote technical development initiatives for the digital design team
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UX Researcher
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Nov 2015 - Mar 2019
• Planning and execution of user research with different sets of methodologies (quali and quanti)• UX analysis and design review• Interpret research results and translate UX needs, from concept to delivery• Analyze data and summarize insights for stakeholder presentations• Create personas, user journeys, and service blueprints• Competitive analysis and benchmarking• Planning and facilitating co-creative workshops and design sprints• Build up empathy within stakeholders and advocate for the user-centric approach
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Market Researcher
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Dec 2014 - Dec 2015
• Qualitative market research• Strategic planning for brands • Qualitative market research• Strategic planning for brands
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8 Total Brand
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Brazil
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Advertising Services
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1 - 100 Employee
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Research and Planning Analyst
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Jun 2014 - Dec 2014
Some of my activities: • Market and trends research• Desk research• In-depth interviews• Focus Groups• Strategic Planning for brands• Brand Strategy Workshops
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Research and Planning Assistant
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Nov 2013 - Jun 2014
Some of my activities: • Market and trends research• Desk research• Strategic Planning for brands• Brand Strategy Workshops• Online Survey Planning
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Research and Planning Intern
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Nov 2012 - Nov 2013
Some of my activities:• Market and trends research• Desk research• Online Survey planning
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Federal University of Rio Grande do Sul
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Higher Education
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700 & Above Employee
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Academic Internship at the UFRGS Press
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Mar 2010 - Aug 2010
Art Direction
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Academic Internship at the Faculty of Communication
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Aug 2009 - Mar 2010
Academic research in the advertising and consumer behavior fields
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Bolsista de pesquisa
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Feb 2009 - Aug 2009
Criação e planejamento de identidade visual para projeto no NORIE (Engenharia Civil)
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Education
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2009 - 2014
Universidade Federal do Rio Grande do Sul
Bachelor's degree, Advertising -
2012 - 2012
Hochschule für Angewandte Wissenschaften Hamburg (HAW Hamburg)
Bachelor's degree, Design and Visual Communications, General
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