Luiza Rudge (Ela/Ella/She/Her)
Strategy and Research Director at qnco.design- Claim this Profile
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Experience
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qnco.design
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Design Services
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1 - 100 Employee
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Strategy and Research Director
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Oct 2023 - Present
São Paulo, Brazil
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Questtono Manyone
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Brazil
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Design Services
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1 - 100 Employee
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Research and Strategy Director
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Feb 2021 - Oct 2023
Brazil
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Head of Strategy and Research
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Feb 2018 - Feb 2021
São Paulo Area, Brazil Extensive experience in Strategy and Research, leading projects from trend analysis to strategic development for brands and business models, based on the full understanding of consumer culture and behavior. Focused on and responsible for building strategies that create value for brand, business and user, expanding the experience lived by all these agents. Team leadership and great interest in the development of organizational culture as a great source of value. In recent… Show more Extensive experience in Strategy and Research, leading projects from trend analysis to strategic development for brands and business models, based on the full understanding of consumer culture and behavior. Focused on and responsible for building strategies that create value for brand, business and user, expanding the experience lived by all these agents. Team leadership and great interest in the development of organizational culture as a great source of value. In recent years, has worked with clients such as Ambev, Pepsico and Energisa.
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Self-employed
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Real Estate
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1 - 100 Employee
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Brand and Business Strategy I Consumer Insights
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Sep 2017 - Feb 2018
São Paulo Area, Brazil
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Box 1824
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Brazil
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Market Research
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1 - 100 Employee
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Head Of Strategic Planning
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Oct 2015 - Jun 2017
São Paulo Area, Brazil
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Market Research & Strategic Planning (Freelancer)
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Jan 2015 - Oct 2015
São Paulo Area, Brazil I've been working as market researcher, conducting the projects and analyzing the results in order to identify consumer insights understanding consumer behavior for different markets.
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Brand Strategy Consultant and Consumer Research
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May 2014 - Jan 2015
São Paulo Area, Brazil Responsible for developing strategies for brands, in order to identify opportunities and create branding solutions and marketing planning. Also responsible for conducting and analyzing organic consumer research projects.
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Owner and Director
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Jun 2008 - Feb 2014
São Paulo Area, Brazil - Management; - Marketing and Strategic brand building; (entertainment industry); - Executive Producer; - Artistic Director;
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Dançar Marketing
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Brazil
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Entertainment Providers
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1 - 100 Employee
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Event Producer
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Oct 2012 - Sep 2013
São Paulo Area, Brazil Producer responsible for the artistic area of major events such as Andrea Bocelli at Jockey Club and Best of Blues Festival. Responsible for the communication with all teams of international and national artists and also for everything regarding suppliers, costs and logistics. For Best Of Blues Festival was responsible also for technical matters as mounting and set up on the stage.
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Freelancer as a Press Officer
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Feb 2012 - May 2012
Working as a press officer I could develop a very good professional relationship with my co-workers and all media vehicles I have worked with, doing follow, researchs, writing releases and attending press junket. I worked publicizing Music in Trancoso which is much more than simply a superb classical music festival in an idyllic spot on the Brazilian coast. Music in Trancoso will offer free concerts dedicated entirely to broadening the joy and appreciation of classical music and… Show more Working as a press officer I could develop a very good professional relationship with my co-workers and all media vehicles I have worked with, doing follow, researchs, writing releases and attending press junket. I worked publicizing Music in Trancoso which is much more than simply a superb classical music festival in an idyllic spot on the Brazilian coast. Music in Trancoso will offer free concerts dedicated entirely to broadening the joy and appreciation of classical music and contributing to the training of young musicians in the community and throughout the country. Show less
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Customer and sales prospecting (Freelancer)
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Oct 2011 - Dec 2011
São Paulo Area, Brazil Prospecting and sales for the international event "Dinner in the Sky".
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Autonomous
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Mexico
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Education Administration Programs
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1 - 100 Employee
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Entertainment Manager
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Jan 2010 - Jun 2011
São Paulo, Brasil Manager and producer of singers. I worked with Miranda Kassin and André Frateschi being responsible for managing their careers and agency,prospecting and doing the relationship with the press. Commercial focus. During this period they made important shows such as Bourbon Street, Virada Cultural (SP/ Interior), a lot of corporate events (Daslu, Promenade Chandon, etc.); Sesc; Summer Soul Festival - which brought to Brazil the british singer Amy Winehouse - and Bourbon Jazz Festival 2011 in… Show more Manager and producer of singers. I worked with Miranda Kassin and André Frateschi being responsible for managing their careers and agency,prospecting and doing the relationship with the press. Commercial focus. During this period they made important shows such as Bourbon Street, Virada Cultural (SP/ Interior), a lot of corporate events (Daslu, Promenade Chandon, etc.); Sesc; Summer Soul Festival - which brought to Brazil the british singer Amy Winehouse - and Bourbon Jazz Festival 2011 in Paraty. They participated in television shows such as Jô Soares, Altas Horas, Metropolis, and released their first CD titled "Hits do Underground". Show less
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O2 Filmes
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Brazil
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Entertainment Providers
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100 - 200 Employee
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Casting Assistant
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2008 - 2008
I was an assistant casting for commercials Schincariol, C & A, Dan Top, among others.
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Director's Assistant
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Nov 2002 - Apr 2006
Representing Director at events, Schedule agendas and booking press meetings
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Education
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Fundação Getulio Vargas
MBC, Business Communication -
Fundação Armando Álvares Penteado
BA, Social Communication -
Colégio Santa Cruz
High School -
Escola Nossa Senhora das Graças
Middle School