Experience

Fábrica da Palavra

• Brazil
• Advertising Services
• 1 - 100 Employee

• Social Media Analyst

  • Jul 2018 - Present

  I am responsible for the analysis, strategic planning and tracking results of digital campaigns through social media for the clients, like Uniodonto and Colorado Group. The activities involve the using of Facebook for Business, Instagram Ads, Google Adwords, Google Analytics, Google Ad Grants, YouTube Ads, SEO and SEM, with the support of marketing automation, CRM and CRO to measure KPIs, ROI, CAC, NPS and CLV of each client. I am responsible for the analysis, strategic planning and tracking results of digital campaigns through social media for the clients, like Uniodonto and Colorado Group. The activities involve the using of Facebook for Business, Instagram Ads, Google Adwords, Google Analytics, Google Ad Grants, YouTube Ads, SEO and SEM, with the support of marketing automation, CRM and CRO to measure KPIs, ROI, CAC, NPS and CLV of each client.



Hovam do Brasil

• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Sep 2017 - Jun 2018

  My duties involved supervision of the marketing department and its sales inquiries. Developing of the briefings, strategic planning, brand positioning in the market, advertising campaigns, B2B and Content Marketing. It also involved the strategic analysis of the competing business, market, target and new products. I was responsible for the management of the brand in the entire country and I created some guidelines for the imported products made in China, so now they are able to reduce, to almost zero, the costs of adaptation to our brand standard.

• Marketing Assistant

  • Dec 2016 - Aug 2017

  My duties involved creatively and developing advertising campaigns, manual translations, marketing planning, internal marketing and social media for Unimaq and Hovam. I made some strategic actions to create leads in the sales team and coordinating exhibitions in Brazil for the company. I was responsible for the critical analysis of SEO and Google Analytics reports, and the digital planning and actualization for e-commerce platforms. With my supervision, we redesign the entire brand Hovam for the national market of hoist equipment’s in Brazil, changing how it were seen before.

• Marketing Intern

  • Sep 2016 - Nov 2016

  My duties involved developing graphic arts for different kinds of media, social media for Hovam and Unimaq, manual translations and digital marketing planning.



ASManager Communication

• Communication Assistant

  • Aug 2014 - Sep 2015

  My duties involved in marketing planning and social media for the André Maria Group. Marketing Coordinator for Ibis Hotels managed by Souza Maria Construction Company. And I was the designer of André Maria Magazine.

• Communication Intern

  • Jun 2014 - Jul 2014

  I was responsible for social media for André Maria Magazine.