Luiz Arruda
VP, Brand & Business Development at Box 1824- Claim this Profile
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English Full professional proficiency
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Spanish Limited working proficiency
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French Elementary proficiency
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German Elementary proficiency
Topline Score
Bio
Fernando Ribeiro
For Luiz, design and strategy always come together - from scoping and writing, to presenting and bringing it to life. He thinks visually; he designs strategies. This approach makes him one of the sharpest thinkers I have worked with. And besides being a bright strategist, he is that kind of humble, inspiring leader who genuinely brings people together along the process. Partnering with him in the lead of the strategy team at DAVID São Paulo was an enriching experience, and I hope I get to work with him again.
Paloma Azulay
Luiz has a rare combination of talents. From one hand he is great in cracking a problem and delivering a strategic solution, taking seriously the insights, the aesthetics and a way to move forward. From another hand he also now has great emotional intelligence to work in teams and bring people closer, building a great friendly culture. We worked in a very intense period of building one integrated storytelling for Coca-Cola in the World Cup of 2014 and without Luiz I don't know how we would make it happen.
Fernando Ribeiro
For Luiz, design and strategy always come together - from scoping and writing, to presenting and bringing it to life. He thinks visually; he designs strategies. This approach makes him one of the sharpest thinkers I have worked with. And besides being a bright strategist, he is that kind of humble, inspiring leader who genuinely brings people together along the process. Partnering with him in the lead of the strategy team at DAVID São Paulo was an enriching experience, and I hope I get to work with him again.
Paloma Azulay
Luiz has a rare combination of talents. From one hand he is great in cracking a problem and delivering a strategic solution, taking seriously the insights, the aesthetics and a way to move forward. From another hand he also now has great emotional intelligence to work in teams and bring people closer, building a great friendly culture. We worked in a very intense period of building one integrated storytelling for Coca-Cola in the World Cup of 2014 and without Luiz I don't know how we would make it happen.
Fernando Ribeiro
For Luiz, design and strategy always come together - from scoping and writing, to presenting and bringing it to life. He thinks visually; he designs strategies. This approach makes him one of the sharpest thinkers I have worked with. And besides being a bright strategist, he is that kind of humble, inspiring leader who genuinely brings people together along the process. Partnering with him in the lead of the strategy team at DAVID São Paulo was an enriching experience, and I hope I get to work with him again.
Paloma Azulay
Luiz has a rare combination of talents. From one hand he is great in cracking a problem and delivering a strategic solution, taking seriously the insights, the aesthetics and a way to move forward. From another hand he also now has great emotional intelligence to work in teams and bring people closer, building a great friendly culture. We worked in a very intense period of building one integrated storytelling for Coca-Cola in the World Cup of 2014 and without Luiz I don't know how we would make it happen.
Fernando Ribeiro
For Luiz, design and strategy always come together - from scoping and writing, to presenting and bringing it to life. He thinks visually; he designs strategies. This approach makes him one of the sharpest thinkers I have worked with. And besides being a bright strategist, he is that kind of humble, inspiring leader who genuinely brings people together along the process. Partnering with him in the lead of the strategy team at DAVID São Paulo was an enriching experience, and I hope I get to work with him again.
Paloma Azulay
Luiz has a rare combination of talents. From one hand he is great in cracking a problem and delivering a strategic solution, taking seriously the insights, the aesthetics and a way to move forward. From another hand he also now has great emotional intelligence to work in teams and bring people closer, building a great friendly culture. We worked in a very intense period of building one integrated storytelling for Coca-Cola in the World Cup of 2014 and without Luiz I don't know how we would make it happen.
Credentials
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Certificate in Advanced English – CAE
University of Cambridge -
First Certificate in English – FCE
University of Cambridge
Experience
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Box 1824
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Brazil
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Market Research
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1 - 100 Employee
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VP, Brand & Business Development
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Mar 2022 - Present
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AKQA
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United States
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Design
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700 & Above Employee
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Head of Strategy
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Jan 2021 - Mar 2022
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WGSN
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United Kingdom
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Information Services
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400 - 500 Employee
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Head of WGSN Mindset Latin America
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Nov 2015 - Dec 2020
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DAVID São Paulo
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Brazil
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Advertising Services
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100 - 200 Employee
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Planning Director
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Jul 2014 - Nov 2015
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Creative Excellence Specialist
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Oct 2013 - Jul 2014
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Planning Supervisor
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Sep 2011 - Oct 2013
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Tátil Design
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Brazil
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Design
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100 - 200 Employee
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Strategy Executive
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Jan 2009 - Sep 2011
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Saravah | Branding + Comunicação + Design
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Brazil
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Advertising Services
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1 - 100 Employee
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Designer
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Jul 2008 - Dec 2008
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6D
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Brazil
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Advertising Services
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1 - 100 Employee
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Designer
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Jan 2006 - Jun 2008
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Education
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Perestroika
Friends of Tomorrow -
São Paulo Digital School
Digital Strategy -
Perestroika
New Ways Of Thinking -
PUC-RJ
Comunicação Visual, Design -
UFRJ - Universidade Federal do Rio de Janeiro
Publicidade e Propaganda, Comunicação Social -
ESPM
Portfólio, Publicidade e Propaganda -
Colégio Santo Inácio
Ensino Fundamental e Médio