Website Manager

• Jun 2023 - Present

Wordpress Developer

• Jul 2014 - Present

Conversion-obsessed web developer that will increase your metrics and sales. It goes without saying that elegant and minimal design plays a huge role in this. My skills include but are not limited to: • WordPress bug-fixes • PSD design to WordPress • WordPress malware and virus removal • WordPress page load speed improvement and google pagespeed optimization • WordPress SEO • WordPress various API integration (Zapier / Mailchimp / Stripe) • Wordpress contact / opt-in forms set up • Woocommerce customization • Email setup (SPF, DKIM, DMARC protocols) If your WordPress website is slow and has issues with load speed and performance I can help you to fix those, which includes: • Site optimization to get better scores in Google pagespeed, GTmetrix, Pingdom and other site speed and performance testing tools. • Page load time reduction. • Migration to faster and more secure hosting. • CDN - Implementation and configuration. • Hosting / Server configuration to unleash its full potential. • SSL - installation of certificate and configuration. Portfolio: https://www.luiszarza.com/ Other technologies: CSS, HTML, JS, SHOPIFY, PHP Show less

Senior WordPress developer

• Mar 2018 - Jan 2023

• Overall website care. • Work to find and solve any problems with the function of the ecommerce. • Bringing up new ideas, and implementing new technologies to the project. • Overall website care. • Work to find and solve any problems with the function of the ecommerce. • Bringing up new ideas, and implementing new technologies to the project.

Head of Website

• Jan 2019 - Mar 2020

As a Web Project manager I lead the development of the e-commerce website of the company. • Follow the scope of our online project that goes from the proposal stage, to the technical work up, and finally to the delivery of the web product. • Use best software development practices to write well-designed, efficient code that accomplishes company's objectives. • Design solutions for customer problems related to our online commerce. • Lead the design process of the website by working with a team of graphic designers, writers and web developers. • Work to find and solve any problems with the function of our ecommerce site by implementing testing processes and working with technical staff in order to address any issues. • Supervise a team of web professionals by developing effective training procedures, appropriate task assignments, positive customer experiences and top quality control processes. • Aim to meet all project goals within the specified budget of the organization; adjust practices to reflect cost saving measures. • Develop additional skills, certifications and other banks of knowledge in the Internet industry by attending professional conferences, leading seminars with colleagues and keeping all relative qualifications and certificates up to date. • Take on new and unproven tasks in order to develop new business ideas and opportunities that help lead the company to future success. Show less

Web Developer in the EU programme Erasmus for Young Entrepreneurs

• Jul 2015 - Nov 2015

Erasmus for Young Entrepreneurs is a cross-border exchange programme which gives new or aspiring entrepreneurs the chance to learn from experienced entrepreneurs running small businesses in other Participating Countries. The company I chose to do the exchange with was AdMjesty in Vilnius, Lithuania. AdMajesty is a creative agency which doesn’t cut corners. We make our own paths by going beyond the forms of advertising, we create things of which people like to talk. We offer: - Interior solutions - Ideas - Communication - Product presentations Everything you need for your client to understand your business better. Show less

CMO & Co-Founder

• Dec 2014 - Mar 2015

Competis is an online educational platform that motivates students to study through games and competition. They are doubly motivated, since they learn for the exam at the same time they compete with their classmates, being able to win awesome prizes. Competis is an online educational platform that motivates students to study through games and competition. They are doubly motivated, since they learn for the exam at the same time they compete with their classmates, being able to win awesome prizes.

Nacho Muñoz Assitant & Growth Hacker

• Oct 2014 - Nov 2014

Involved in an Online product launching campaign • Created Landing pages, Sales Pages using OptimizePress and LeadPages. • Built a Marketing funnel: 1. Creation of a Lead Magnet. 2. Sending traffic from Facebook to the Landing Page to get the leads. 3. Email marketing campaign to get leads. 4. Google Adwords campaign to get leads. 5. Creation of a Tripwire, a very appealing product for a very low price. 6. Creation of an Upsell offer. 7. Email campaign for the Core product. Show less

Winner of the SWeduMad (Team competis.co)

• Oct 2014 - Oct 2014

We won both the audience and the jury award for our project competis.co We won both the audience and the jury award for our project competis.co

Marketing Consultant & Web Designer (WP)

• Jan 2014 - Sep 2014

• Built many WordPress sites. All customized (modifying the CSS of the theme) to meet the client's needs. I took care of the communication with the client and the whole project myself. • Applied SEO techniques to those. • Managed some Social Media (Fb and Tw) accounts for clients. Made use of tools such as PhotoShop, TweetDeck, Hootsuite, Facebook PowerEditor, etc. • Wrote articles (Marketing Content) every two weeks for clients and for my company. Some of them can be seen below (in Spanish). Show less

Guest at "Richard Vaughan en Vivo" & "The Show With No Name" radio shows

• Oct 2011 - Dec 2011

Two of the most listened radio programs for English students in Spain. "Richard Vaughan en Vivo" held by Richard Vaughan and "The Show With No Name" by Alberto Alonso. • Guest on a weekly basis. Two of the most listened radio programs for English students in Spain. "Richard Vaughan en Vivo" held by Richard Vaughan and "The Show With No Name" by Alberto Alonso. • Guest on a weekly basis.

Sales Promoter

• Jun 2011 - Sep 2011