Director

• Mar 2023 - Present

Executive Director with responsibility for all functions of the company Executive Director with responsibility for all functions of the company

Senior Business Controller

• Jul 2020 - Mar 2023

⇒ With a team of 12 people in charge, responsible for the development of the strategic plan for the different companies of the group, translating it into an annual and five-year financial plan and controlling the Capex for all entities, maintaining a transversal role. ⇒ From my responsibility, acting as a guarantor of budget compliance, anticipating deviations, and proposing corrective actions in accordance with the group’s guidelines. ⇒ Member of the Investment and Infrastructure Committees, playing a key role in making important investment decisions.𝙋𝙧𝙞𝙣𝙘𝙞𝙥𝙖𝙡 𝙖𝙘𝙘𝙤𝙢𝙥𝙡𝙞𝙨𝙝𝙢𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙘𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨:✓ Definition of the business plan, implementing the necessary strategies, and maintaining positive results over the management.✓ Development of new investment valuation models to ensure the profitability exceeds a return level commensurate with the risk.✓ Annual assessment of initiatives, ensuring compliance with the business plan and adjusting actions to redirect the deviation if necessary.✓ Key role as a value generator in revenue maximization, in liaison with the Commercial Direction, and obtaining excellent results.✓ Implementation and start-up of application to monitor the client’s monthly contribution, providing information on the gross margin of each account based on the consumption of operating resources.✓ Revenue growth of 25%, exceeding EBIT targets in the last three fiscal years since I became controller. Show less

Project Director

• Sep 2019 - Sep 2020

⇒ Responsible for the relaunch project of the Seur Frio service, acting as a Division Manager, in charge of a team of +10 people located in 5 different functional areas.⇒ Role focused on the definition of the business plan and deployment phases, implementing radical transformations in the business model. ⇒ The results where an increase of the revenue level from 12M € to 24M €, with the deployment of a Capex exceeding 2M €.𝙋𝙧𝙞𝙣𝙘𝙞𝙥𝙖𝙡 𝙖𝙘𝙘𝙤𝙢𝙥𝙡𝙞𝙨𝙝𝙢𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙘𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨:✓ Development of the benchmark with the Temperature Controlled Business Unit in France, visiting its facilities, studying its technological platform, and analyzing the particularities of its operating model and product policies.✓ Implementation of the IoT platform to determine service improvement and guarantee the traceability of the temperature in real time.✓ In charge of launching a tender among more than 10 companies, proposing to the management the partner for the deployment.✓ Determination of the most flexible and efficient distribution model for each of the company's 70 UUNNs.✓ Repositioning in the market, offering a more integrated solution for the Food sector.✓ Definition of the investment plan based on the valuation of the capacities of the refrigerated assets in each delegation and with a 5-year volume projection. Show less

Director of Marketing, Sales & Business Development

• Jan 2016 - May 2019

⇒ Director in Spain and country representative at headquarters’ meetings for the merger process of TNT after its acquisition by FedEx, with the mission to ensure the execution of the plan from the moment the EC's approval was announced. ⇒ Key participation in the design of the new service portfolio, the integration of sales forces, the acquisition of new customers, and the migration of the existing portfolio to the new offer. ⇒ Member of the Management Committee in Spain and of the Integration Team of TNT and FedEx, with a turnover of more than 300M €. 𝙋𝙧𝙞𝙣𝙘𝙞𝙥𝙖𝙡 𝙖𝙘𝙘𝙤𝙢𝙥𝙡𝙞𝙨𝙝𝙢𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙘𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨: ✓ Design of a service integration plan adapted to the needs of each client, analyzing, and anticipating the acceptance and impacts of the decisions. ✓ Member of the international communication team, participating in the design of the communication plan to be carried out from the first day of integration, achieving an increase of +50% in recognition after the first 6 months of the brand's launch in Spain. ✓ Marketing plan development in a complex environment, ensuring short-term results by avoiding duplication, overlapping and cannibalization. ✓ Implementation of the Pricing platform available to FedEx, digitizing the entire administrative flow from the first contact with the customer to the signing of the contract. ✓ Development of a training activity for clients and prospects called Export Academy, a program to help Spanish SMEs expand their business by conquering markets outside their borders. This initiative was copied by very important companies in the sector. ✓ Development of more than 10 profiles of companies with cross-selling potential with specific arguments to shorten the sales conversion period. Show less

Director of Marketing, Strategy & Business Development

• Jan 2013 - Jan 2016

⇒ Member of the Direction Committee since 2001, reporting to the CEO of the company and in charge of the Marketing, Business Development and Pricing team, with a sales target of over 200 M €. ⇒ Responsible for the entire portfolio, as well as the launch of new services, managing a Marketing budget of 6M €. 𝙋𝙧𝙞𝙣𝙘𝙞𝙥𝙖𝙡 𝙖𝙘𝙘𝙤𝙢𝙥𝙡𝙞𝙨𝙝𝙢𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙘𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨: ✓ Digital transformation of the department, moving from an off to a 100% On marketing model. 50% reduction in material costs. ✓ Direct participation in the transformation of the communication team's activity, turning it into a community manager and driving the brand's presence in professional social networks. ✓ Preparation of the annual external communication plan, focused on B2B profiles. ✓ Elaboration of the revenue budget and allocation of resources by sales channels with a detailed plan for the acquisition of new clients and the maintenance of the existing portfolio. ✓ Participation and sponsorship of professional forums, organization of events and participation as speaker, tactical promotional marketing actions, among other actions. ✓ Achievement of €5M in annual revenues with an ROI of over 25% through the implementation of marketing campaigns. ✓ Achievement of annual profits of +6M€ through the application of a systematic pricing policy and Yield Management programs. Show less

Director of Strategy and Program Managament Office

• Jan 2005 - Jan 2012

General Manager Business Unit

• Jan 2000 - Jan 2004

National Sales Director

• Jan 1997 - Jan 2000

Revenue & Pricing Manager

• Oct 1994 - Jan 1997

National Key Account Manager

• Jul 1992 - Oct 1994