Luis Köhler
Growth Marketing at neuroflash- Claim this Profile
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Spanisch Limited working proficiency
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Englisch Full professional proficiency
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Deutsch Native or bilingual proficiency
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Niederländisch Elementary proficiency
Topline Score
Bio
Credentials
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Google Tag Manager Fundamentals
GoogleDec, 2021- Oct, 2024 -
Introduction to Data Studio
GoogleDec, 2021- Oct, 2024 -
Getting Started With Google Analytics 360
GoogleNov, 2021- Oct, 2024 -
Google Analytics Advanced Course
GoogleNov, 2021- Oct, 2024 -
Google Analytics Beginner Course
GoogleNov, 2021- Oct, 2024 -
Fundamentals of Digital Marketing
GoogleOct, 2021- Oct, 2024 -
Buddy Certificate - buddy programme for incoming exchange Students
Fontys Venlo University of Applied SciencesJul, 2019- Oct, 2024
Experience
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neuroflash
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Germany
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Software Development
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1 - 100 Employee
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Growth Marketing
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Feb 2022 - Present
As part of employment, I work mostly on the following topics.Google Ads:* Creation Ads* Performance Tracking Ads* A/B Testing* Keyword AnalysisGoogle Analytics:* Performance Tracking* Creation of analyses* User tracking (monthly, recurring and new users)* page tracking (which sitepage performs the best / worst)Email campaigns:* Campaign creation* A/B testing* performance tracking* optimizationsWebsite creation:* WordPress - permanent update of the website* pop-up creation (Canva)YouTube:* SEO (title, description, tags, keyword analysis (Ahrefs), etc.)* Thumbnail creation (Figma)* Video generation
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PUMA Group
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Venezuela
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Telephone Call Centers
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1 - 100 Employee
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Intern Product Merchandising Teamsport Central Europe
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Feb 2021 - Jul 2021
- Prepare and organize product presentations of merchandisers (PowerPoint presentations and compilation of collection samples)- participation in sales force and key account conferences- research, create and maintain various databases (Excel: PowerPoint; ERP: master data)- support in daily operational business and provide team support (article set up and maintenance in local ERP: communication with internal and external partners)- support in the preparation of sales documents (catalogues and flyers)- assist in designing sales documents (PowerPoint) - support in schoolings of sales specialists and visual merchandisers- responsibility for samples (stocktaking, organizing sample sales, equipping the showroom)- collection and communication of sell trough figures of various Business Units- carry out of benchmark analysis (Apparel, Footwear, Accessories)- support of external club meetings and product presentations
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nextmove
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France
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Business Consulting and Services
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1 - 100 Employee
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Intern Digital Marketing / Business Development
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May 2020 - Dec 2020
Broad overview:Responsible for the SEO of the YouTube and Instagram channel and jointly responsible for Google My Business. I gave recommendations to improve the entire appearance (online and offline) of the nextmove brand. Moreover, I did research on topic-dependent topics and have been in contact with possible cooperation partners from the car industry. More precised:Performance of the following tasks in the area of Marketing, Content Creation and Business Development. These included in particular:- Marketing analysis nextmove (status quo analysis)- Benchmark analysis- YouTube SEO (Management and Analysis Tool)- Google SEO- Working with MS Office- Social Media and Content Management - Working with Content Management System- YouTube Content Creation / Ideas- Influencer analysis and research- Creation of press distribution list- Newsletter creation- Acquisition of cooperation partners - Communication with authorities
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SPORTFIVE
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Spectator Sports
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700 & Above Employee
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Intern Content Studios
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Aug 2019 - Dec 2019
Broad overview:Responsible on daily assignments such as research, strategic, conceptional and creative belongings regarding sport sponsorships. Among others, one of my daily tasks lied in planning and implementing of social media content for a major client.More precised:Performing of tasks in the areas of Marketing, Content Creation and Brand Management. These included in particular:- Social Media & Content Management- Content planning & implementation for Instagram/Facebook/Twitter - Editorial work in the form of technical texts, newsletters & PR contributions- Development & creation of content formats - Work with content management systems & image editing software (Adobe Photoshop)- Influencer analysis & research- Collaboration in the development of communication strategies and activation concepts for national & international clients.
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BAUHAUS Deutschland
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Germany
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Retail
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700 & Above Employee
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Sales Cashier
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Mar 2017 - Jul 2017
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Kitchen Hand
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Aug 2016 - Nov 2016
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Farm Hand
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Mar 2016 - May 2016
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Joey's Pizza
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Canada
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Restaurants
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Food Delivery Driver
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Jul 2015 - Nov 2015
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Stadt Offenbach
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Germany
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Government Administration
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1 - 100 Employee
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Intern Municipality
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Jul 2013 - Jun 2014
1 Year-long long internship as part of my high school graduation 1 Year-long long internship as part of my high school graduation
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Education
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Fontys Venlo University of Applied Sciences
Bachelor of Business Administration - BBA, Marketing Management -
ULACIT
Semester abroad -
Kaufmännische Schulen Hanau
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Growth Tribe
Growth Hacking / Marketing Intensive Course