Luisa Rollenhagen

Social Media Copywriter at Solokarpfen GmbH
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Contact Information
Location
Berlin, Berlin, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • Französisch Limited working proficiency

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Experience

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Copywriter
      • Nov 2022 - Present
    • United Kingdom
    • Marketing Services
    • 1 - 100 Employee
    • Assistant Editor
      • Nov 2022 - Present
    • Germany
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Social Media Editor
      • Aug 2019 - Present

      I oversee and manage the social media channels for Deutsche Welle’s News section, including Facebook, Twitter, and Instagram. I develop strategies to increase community engagement and widen our international audience based off of content performance/ Together with members from both inside and outside of the Culture team, I also pitch, plan, and develop long-term content for Stories, Reels, and IGTV content. I oversee and manage the social media channels for Deutsche Welle’s News section, including Facebook, Twitter, and Instagram. I develop strategies to increase community engagement and widen our international audience based off of content performance/ Together with members from both inside and outside of the Culture team, I also pitch, plan, and develop long-term content for Stories, Reels, and IGTV content.

    • United Kingdom
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Journalist
      • 2018 - Present

      I've also worked as a fixer and freelance producer for ABC News in Germany. In addition, I write cultural and political pieces at publications such as GQ, Vulture, The Guardian, Deutsche Welle, and The Nation. I've also worked as a fixer and freelance producer for ABC News in Germany. In addition, I write cultural and political pieces at publications such as GQ, Vulture, The Guardian, Deutsche Welle, and The Nation.

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Editorial Consultant
      • Jan 2019 - Apr 2019

      I was brought on to help the startup SideChef create a coherent, sustainable editorial strategy. This included creating and managing a comprehensive editorial calendar, developing the concept for their editorial content, and defining their style, tone, and the themes they'll be covering. I worked closely with the head of audience and the editorial manager in brainstorming ways to procure and manage contributors, set up content partnerships, and focus on strategic growth. I was brought on to help the startup SideChef create a coherent, sustainable editorial strategy. This included creating and managing a comprehensive editorial calendar, developing the concept for their editorial content, and defining their style, tone, and the themes they'll be covering. I worked closely with the head of audience and the editorial manager in brainstorming ways to procure and manage contributors, set up content partnerships, and focus on strategic growth.

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Social Media Editor
      • Feb 2018 - Jun 2018

      I create Timeline’s social media presence, which includes devising Twitter, Facebook, and Instagram content and working closely with the video and editorial team in developing new social media campaigns and writing shareable editorial content about forgotten women in history. I also utilise analytics tools to track traffic and social reach and make modifications if needed. I create Timeline’s social media presence, which includes devising Twitter, Facebook, and Instagram content and working closely with the video and editorial team in developing new social media campaigns and writing shareable editorial content about forgotten women in history. I also utilise analytics tools to track traffic and social reach and make modifications if needed.

    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Editorial Assistant
      • Apr 2017 - Nov 2017

      I am in charge of researching and interviewing subjects for our various magazine features, both in print and online, as well as assisting writers and journalists by conducting additional research and helping with logistical matters. I contribute regularly to the online section of the magazine by writing about culture and politics. I am in charge of researching and interviewing subjects for our various magazine features, both in print and online, as well as assisting writers and journalists by conducting additional research and helping with logistical matters. I contribute regularly to the online section of the magazine by writing about culture and politics.

    • Media Coordinator
      • Sep 2016 - Mar 2017

      I am in charge of researching and interviewing the Institute’s 250 fellows, featuring them and their work on our website, and organising events, panel discussions, and readings with our fellows. I also maintain and develop the Institute’s official website, as well as curating their social media presence on Twitter and Facebook. I am in charge of researching and interviewing the Institute’s 250 fellows, featuring them and their work on our website, and organising events, panel discussions, and readings with our fellows. I also maintain and develop the Institute’s official website, as well as curating their social media presence on Twitter and Facebook.

    • Higher Education
    • 700 & Above Employee
    • Graduate Assistant
      • Sep 2015 - Dec 2016

      As a graduate assistant at NYU's Cultural Reporting and Criticism program, I am responsible for conceptualising and organising events and panel discussions held by the program at NYU's Journalism Institute, as well as planning alumni events and promoting current and past student work. I also help the director of the program with logistical tasks, such as putting together course packets and readings. Furthermore, I created and now run the program's social media presence, particularly on Twitter and Instagram. Show less

    • United States
    • Online Audio and Video Media
    • 200 - 300 Employee
    • Staff Writer at Bedford+Bowery
      • Jan 2016 - Sep 2016

      I pitched, researched, reported, and wrote stories and news updates on local neighbourhood activities and developments, including reporting on local government, covering art shows, galleries, and the local bar and restaurant scene. I also reported on gentrification and housing controversies in Brooklyn and lower Manhattan, and pitched and researched larger investigative pieces. I pitched, researched, reported, and wrote stories and news updates on local neighbourhood activities and developments, including reporting on local government, covering art shows, galleries, and the local bar and restaurant scene. I also reported on gentrification and housing controversies in Brooklyn and lower Manhattan, and pitched and researched larger investigative pieces.

    • Staff Writer
      • Sep 2015 - Jun 2016
    • United States
    • Software Development
    • 700 & Above Employee
    • Editorial Contributor
      • Sep 2014 - Jun 2015

      At Houzz UK, I was part of a vibrant startup that focuses on creating an interactive platform for designers, architects, and homeowners while also producing qualitative and engaging editorial content. I have written articles about the importance of accessible design in everyday life, the economic and historical backgrounds to current design trends, and practical and entertaining roundups to engage reader interaction on the site. I've also helped compose the site's bi-weekly newsletter while applying SEO strategy to my editorial content. Show less

    • Research Services
    • 1 - 100 Employee
    • Graduate Student Assistant
      • May 2014 - Sep 2014

      At the university’s English Department, I was responsible for conducting research and obtaining class material for faculty members, as well as assisting them in their lecture planning. Furthermore, I was involved in planning two major academic conferences held at the university, where I helped organise the logistics and the content of the conferences. I also conducted office maintenance and organisational tasks for the Institute’s faculty members. At the university’s English Department, I was responsible for conducting research and obtaining class material for faculty members, as well as assisting them in their lecture planning. Furthermore, I was involved in planning two major academic conferences held at the university, where I helped organise the logistics and the content of the conferences. I also conducted office maintenance and organisational tasks for the Institute’s faculty members.

    • United States
    • Online Media
    • 200 - 300 Employee
    • Editorial Intern
      • Jun 2013 - Aug 2013

      At Mashable I was responsible for covering technological innovations, the newest media trends, unique startups, and the economic and social contexts surrounding the newest app developments, crowdfunding programs, and viral media content. I also wrote articles on current events and breaking news, both internationally and within the US. At Mashable I was responsible for covering technological innovations, the newest media trends, unique startups, and the economic and social contexts surrounding the newest app developments, crowdfunding programs, and viral media content. I also wrote articles on current events and breaking news, both internationally and within the US.

    • United States
    • Performing Arts
    • Editorial Intern
      • Aug 2012 - Dec 2012

      At Time Out NY, my responsibilities included fact-checking articles, captions, and blurbs, developing ideas for monthly editorial themes, as well as conducting research for upcoming features and transcribing interviews. I also wrote blurbs and features for print, for the magazine’s blog, and for online content At Time Out NY, my responsibilities included fact-checking articles, captions, and blurbs, developing ideas for monthly editorial themes, as well as conducting research for upcoming features and transcribing interviews. I also wrote blurbs and features for print, for the magazine’s blog, and for online content

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editorial Contributor
      • Jun 2011 - Jul 2011

      At the Diplomatisches Magazin, I wrote articles about international campaigns, joint bilateral diplomatic efforts, and current events with an international focus. I also covered events at embassy receptions and diverse national holidays celebrated by Berlin's diplomatic corps. I was also in charge of maintaining contact with the magazine's sponsors and promoting events hosted by the magazine. In addition, I was in charge of part of the magazine's translation work by regularly translating the magazine's German texts to English. Show less

Education

  • New York University
    Master of Arts (M.A.), Journalism
    2015 - 2017
  • King's College London
    Comparative Literature
    2014 - 2015
  • Humboldt Universität zu Berlin
    Master of Arts (MA), English Literatures
    2013 - 2015
  • New York University
    Bachelor of Arts (B.A.), English Literature and Journalism
    2009 - 2013

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