Luisa Porso

Chief Marketing Officer at ParkingMyCar
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Rome, Latium, Italy, IT
Languages
  • English -

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Alessia Matteoli

I've worked with Luisa for 2 years, first in the same group, then in separate one but closely involved. Luisa is committed and focused to results, hard worker and extremely professional. Always supportative with colleagues and there if you need a hand. I had a great time working with her as she enriched my know - how and improved the quality of work delivered.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • CERTIFIED SCRUM PRODUCT OWNER®
    Scrum Alliance
    Nov, 2015
    - Nov, 2024
  • Google ads certified for Display Advertising
    Google
    Aug, 2018
    - Nov, 2024
  • Google adwords certified for mobile advertising
    Google
    Aug, 2018
    - Nov, 2024

Experience

  • ParkingMyCar
    • Italy
    • Travel Arrangements
    • 1 - 100 Employee
    • Chief Marketing Officer
      • May 2023 - Present

  • Cookies
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Head PPC
      • Mar 2020 - May 2023

  • 0100Mobile
    • Italy
    • Advertising Services
    • Co-Founder
      • Oct 2017 - Mar 2020

      0100Mobile is a media agency focused on digital marketing. Our team has a huge experience in Mobile Marketing, from campaign set-up to delivery and optimization. We develop marketing and advertising strategies to acquire new customers and support your business with a performance based approach. 0100Mobile is a media agency focused on digital marketing. Our team has a huge experience in Mobile Marketing, from campaign set-up to delivery and optimization. We develop marketing and advertising strategies to acquire new customers and support your business with a performance based approach.

  • Neomobile
    • Mobile & Affiliation Advertising Director
      • Feb 2012 - Sep 2017

      ▪ Management and coordination of different Countries (Europe, LATAM and India) in customers‘ acquisition activities through mobile & affiliation networks; ▪ Develop a strategic worldwide network enabling the cultivation of profound relationships between the company and new media owners . Deal with suppliers, mainly mobile global adnetworks (such as Admob, Inmobi, Google, Yahoo, Microsoft, Facebook) but also with local online media players. Manage relationships with affiliation networks and mobile site or application owners that want to monetize their inventories. Manage mainly performance based campaigns (CPA, CPI/CPD AND CPC) but also CPM ones. ▪ Allocate countries’ budget in the best performing media, thanks to the daily and monthly reports done to understand CPA, ARPU and CLV. ▪ Support the implementation of Marketing strategy to increase lead generation, including the optimization of site experience. ▪ Develop advertising campaigns for internal services (mobile entertainment and gambling) and applications (dating; utility; game; social) but also for external clients. ▪ Support the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns. Show less

  • Neomobile S.p.A.
    • Mobile Media Director
      • Oct 2009 - Jan 2011

    • International Mobile Marketing Manager
      • Nov 2007 - Oct 2009

    • Project and media strategy Coordinator
      • 2007 - 2008

  • Lastminute.com Group
    • Switzerland
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Product Manager
      • Jun 2007 - Nov 2007

  • Sony Computer Entertainment italia
    • marketing stageur
      • 2006 - 2007

Education

  • Sapienza Università di Roma
    Graduate, Marketing and Communication
    2000 - 2005

Community

You need to have a working account to view this content. Click here to join now