Startup Mentor

• Feb 2020 - Present

COO

• Sep 2012 - Present

DANWARD is a luxury men’s lifestyle brand I launched with the Founder. I lead organization, omnichanel merchandising, buyings leading also organizational processes. Results: • Created and developed the international luxury Made in Italy Brand • Distributed in leading Stores in 26 Countries • Launched the e-com that I manage as buyer • Opened pop-up store to analyze retail trends and customer experience • Managed suppliers and logistic, IT, administration contracts • Simplified organization and distribution to focus on e-com chanel Show less

Director Merchandising & Design CK Mens and Women's CK Jeans Kids | Apparel and Accessories

• Jan 2005 - Jul 2012

Hired to turnaround the kid line very low performing. Afterwards I took responsability also of CK bridge, men’s women’s that needed a reorganization and cost control. I managed a team of 18 designers, product developers and merchandisers. In 2012 CKI changed strategy transferring the Company to Holland. Kids collection. Results: • Rebuilt confidence in brand by turnaround timing of collection • Retained customers thanks good performance of a marketing idea I made apply on product • Increased sales from 2 to 10M without communication investments • Reduced opex downsizing collection from 500 to 200 styles and outsourcing product team CK Men’s, Women’s results: • Increased sales from 25 to 29M repositioning the line • Improved communication results with different stakeholders (sales, HQ, Retail, Key accounts) • Gained higher satisfaction from team and HQ Show less

Head of Apparel | Men's | Women's | Kids

• 1998 - 2002

Already established in footwear market, the Company hired me to enter the apparel market and further enhance the brand. My first brand extension was the launch of kidswear, then men’s and women’s. Responsible of apparel division I led marketing and distribution strategies. Results: • Created an internal team of 15 people (product developers, production, customer service) • Recruited designers as consultant and built a network of agents • Led design, merchandising, marketing strategies consistent with footwear communication • Developed a business from 0 to 8M€ in 4yrs. • Increased and improved brand awareness with a high-end distribution Show less

Worldwide Kid's Sales Manager

• 1991 - 1998

I was hired to launch the kid collection, new business for the Company that I managed as WW Responsible of Sales. Results: • Launched a new business from 0 to 18M€ • Selected Agents and distributors dedicated to kids business • Executed a long-term distribution strategy in premium Stores • Internationalized the collection I was hired to launch the kid collection, new business for the Company that I managed as WW Responsible of Sales. Results: • Launched a new business from 0 to 18M€ • Selected Agents and distributors dedicated to kids business • Executed a long-term distribution strategy in premium Stores • Internationalized the collection

Product Developer and Buyer | Women's Apparel

• 1985 - 1990

Hired to replace a senior buyer who was retiring and also appointed to launch a ceremony line. With support of an external consultant, I introduced contract manufacturing. I travelled with Commercial Director to learn the importance of direct market contact. Results: • Overcome resistance to changement in the Company • Launched a new line diverifying customers • Increased gross margin by introducing third parties production Hired to replace a senior buyer who was retiring and also appointed to launch a ceremony line. With support of an external consultant, I introduced contract manufacturing. I travelled with Commercial Director to learn the importance of direct market contact. Results: • Overcome resistance to changement in the Company • Launched a new line diverifying customers • Increased gross margin by introducing third parties production