Luisa Martens
CMO at Blickfeld- Claim this Profile
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Deutsch Native or bilingual proficiency
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Englisch Native or bilingual proficiency
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Bio
Experience
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Blickfeld
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Germany
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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CMO
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Jan 2023 - Present
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Head of Marketing & Communications
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Apr 2021 - Dec 2022
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Marketing & Communications Manager
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Apr 2018 - Mar 2021
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Fink & Fuchs AG
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Germany
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Public Relations and Communications Services
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1 - 100 Employee
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Account-Manager
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Jul 2017 - Mar 2018
Strategic and tactical communication consulting, planning and implementation in consideration of PR, digital, social media, marketing, event, corporate publishing, video/filmOnline marketing (Google AdWords, Facebook Advertising Manager, SEA, Twitter Ads, Native Ads)Customer controlling (quotation preparation, billing, costing, expense valuation)Success control: define KPIs, monitoring, analysis, derivation and documentationIdentification and addressing of relevant influencers in the customer's environment such as journalists, bloggers, market experts Show less
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Trainee-Programm
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Apr 2016 - Jun 2017
Understanding the topics of customers and their marketsUnderstanding relevant target groupsIdentification and addressing of relevant influencers in the customer's environment such as journalists, bloggers, market expertsTactical communication consulting, planning and implementation in consideration of PR, digital, social media, marketing, event, corporate publishing, video/filmCustomer controlling (quotation preparation, billing, costing, expense valuation)Success control: define KPIs, monitoring, analysis, derivation and documentation Show less
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custo med GmbH
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Germany
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Medical Equipment Manufacturing
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1 - 100 Employee
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Translator
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Jun 2014 - Mar 2016
German - English German - English
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BMW Group
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Germany
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Motor Vehicle Manufacturing
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700 & Above Employee
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Communication internship at the department of communication resources and technologies
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Sep 2013 - Feb 2014
Writing and editing of newspaper articles: All tasks from researching topics to ready for press texts, coordination, researching photo material, proofreading Writing and editing of online articles for the BMW intranet and submitting it through the online editorial system Visiting internal events and press events Researching and creating evaluations Advertising banner placement on the intranet, including billing and evaluation General department work such as postal shipping, maintenance of distributor channels, telephone service, correspondence Show less
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Kunstverein Freiburg
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Freiburg und Umgebung, Deutschland
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Internship at the Artistic Administration Department
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Nov 2012 - Feb 2013
Exhibition management and organization Public relations (managing the social media channels, editing press releases, compilation of the press review) Member administration General administration Exhibition management and organization Public relations (managing the social media channels, editing press releases, compilation of the press review) Member administration General administration
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Bayerischer Rundfunk
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Germany
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Broadcast Media Production and Distribution
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700 & Above Employee
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Youth Radio Day
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Aug 2012 - Sep 2012
Writing and presenting a broadcasting show including reports, interviews, and surveys Writing and presenting a broadcasting show including reports, interviews, and surveys
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Bayerischer Rundfunk
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Germany
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Broadcast Media Production and Distribution
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700 & Above Employee
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Internship at the Musik 2 editorial
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Mar 2012 - Apr 2012
Responsibilities Writing and editing broadcasting pieces Conducting interviews and surveys Planning and organization of events Researching news Writing and editing texts Writing web features Providing direct quotes Responsibilities Writing and editing broadcasting pieces Conducting interviews and surveys Planning and organization of events Researching news Writing and editing texts Writing web features Providing direct quotes
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Education
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Universiteit van Amsterdam
Master of Science (M.Sc.), Corporate Communication -
复旦大学
Summer School, Chinese Culture and Business Practices -
Albert-Ludwigs-Universität Freiburg im Breisgau
Bachelor of Arts (B.A.), Medienkulturwissenschaft (Media Culture)