Luisa Arbeláez Quintero

Social Media Coordinator at Hispanic Communications Network
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Contact Information
us****@****om
(386) 825-5501
Location
Bethesda, Maryland, United States, US
Languages
  • English -
  • Spanish -

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Credentials

  • Social Communicator and Journalist
    Universidad de Manizales
    Jan, 2006
    - Nov, 2024

Experience

  • HCN
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Coordinator
      • Jun 2020 - Present

      -Develop, manage, and execute monthly social media editorial calendars to build an online presence on platforms such as Facebook, Youtube, Instagram and Twitter. -Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space for our different channels. -Develop engaging content across our social channels in Spanish. This could include tweets, status updates, graphics, pins, photos and videos. -Leverage measurement tools to provide progress reports, while continually finding ways to improve on those metrics through testing and new initiatives. -Create engaging and professional visuals/content that reflects the brand, optimized for each social platform and intended audience. -Engage followers on different platforms. -Implement the company’s social media strategy integrated with other marketing efforts to create a solid branding message that's reflected across all social media content. -Respond to comments and customer queries in a timely manner. -Organize and participate in events to build community and boost brand awareness. -Coordinate with Marketing, PR and Communications teams to ensure brand consistency. Show less

  • El Pais
    • Spain
    • Newspaper Publishing
    • 700 & Above Employee
    • Executive Administrative Assistant - Public Relations
      • Sep 2016 - Present

      Public Relations - Support and management of live stream events. - Coordination of agenda, schedule, materials and guests. - Logistic of transportation, food, supplies and make-up for the commentators. Follow up of the schedule during the transmission. Executive and administrative functions: - Solicitation and management of all the accreditations for the correspondents for Foreign Press, White House, Congress, Senate Press Gallery, United Nations or different institutions, organizations or events with this kind of request. - Coordination of travels including reservation of flights, rental cars, hotels and restaurants. - Creation, filling and continuation of office files. - Office supplies maintenance. - Monitoring and processing daily incoming and outgoing mail and packages - Answering emails and phone calls. - Payment of bills and subscriptions. - Update of digital database. - Management of financial documentation, office insurance and coordination of taxes report. - Complete expense reports including receipt collection and form completion. Show less

  • NTN24
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Social Media Manager
      • 2016 - 2016

      Community Manager of the live daily TV show “Club de Prensa”. - As a volunteer, grow video reviews, social reach and engagement. - Creation of the hashtags of the TV show. - Spot social media trends for daily posts. - Create and maintain calendar publications. - Tweeting in real time highlights of the commentators. - Track and analyze the performance of social media post and channels Community Manager of the live daily TV show “Club de Prensa”. - As a volunteer, grow video reviews, social reach and engagement. - Creation of the hashtags of the TV show. - Spot social media trends for daily posts. - Create and maintain calendar publications. - Tweeting in real time highlights of the commentators. - Track and analyze the performance of social media post and channels

  • Government - Registraduría Nacional del Estado Civil
    • Bogotá D.C. Area, Colombia
    • Social Media Manager - Journalist
      • Jun 2012 - Oct 2013

      Social media – Main function: - Posted public information and educational content. - Monitored, moderated and responded to complaints and questions. - Collected and reported monthly data to monitor metrics across the platforms. - Monitored social media news and accounts. - Prepared citizens for Election Day, reaching the population with information and educational content to help to fulfill all the questions about where, when and how to vote. - During the Election Day, updated partial results in Twitter and Facebook. Other responsibilities: - Wrote press releases. - Wrote articles for the monthly magazine “Revista Nuestra Huella”. - Daily layout of the bulletin “Boletín Semanal” which collects publications of all the media of the country related with the institution. - Responsible for managing the weekly newspaper “Periódico Mural” - Intern communication. - Answered questions coming through the live chat. Show less

  • Government - Contaloría General de Caldas
    • Manizales, Colombia
    • Corporate Communications - Intership
      • Jan 2011 - Jul 2011

      Creation of: - Video and audio content including edition. - The Press Office of the institution. - Monthly bulletin “Boletín Carta de Control”. Other tasks assigned: - Organization of intern events. - Work with the employees’ sense of belonging. - Production and presentation of the weekly radio program “Control Ciudadano” Creation of: - Video and audio content including edition. - The Press Office of the institution. - Monthly bulletin “Boletín Carta de Control”. Other tasks assigned: - Organization of intern events. - Work with the employees’ sense of belonging. - Production and presentation of the weekly radio program “Control Ciudadano”

  • Universidad de Manizales
    • Colombia
    • Intern in Radio and Television
      • Jan 2011 - 2011

      Intern in radio: Sound engineer in the recording studio of the university. Recording, monitoring and editing interviews, sound mixing, spoken words and live stream. Management of the control room. Edition and presentation of the daily news radio “Actualidad al Aire”. Intern in television: - Assistance to the students with video cameras, recording and lightning. Also, technical support with microphones, control room and sound in general. - Edition of interviews, documentaries, clips and different video format productions. - Member as a video editor of the committee of “Premios Nacionales de Televisión Universitaria Césares” in 2009. This award is the most famous in the country in video production for higher education community and it is placed every year since 1997. www.umanizales.edu.co/cesares Show less

Education

  • Universidad de Manizales
    Social Communicator and Journalist, Bachelor’s Degree
    2006 - 2011
  • Montgomery College
    ESL, English
    2013 - 2015
  • West Virginia University
    Master's degree, Data Marketing Communications
    2021 -

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