Experience

MullenLowe Beat
• Colombia
• Advertising Services
• 1 - 100 Employee
• Chief Executive Officer

  • Mar 2023 - Present


Warner Bros. Discovery

• United States
• Entertainment Providers
• 700 & Above Employee

• Advertising Sales Manager Colombia

  • Sep 2018 - Mar 2023

  Commercial Manager at Discovery Networks (Now Warner Bros. Discovery). I am responsible for advertising sales revenue for the Colombian market. I manage a team of senior executives to achieve the objectives of the company. Responsibilities: • Achieve company expectations to reach revenue goals • Increase share of revenue compared with other television network vendors • Bring new technologies to measure the impact of our product with the clients (tv Attribution) • Negotiate with agencies and partners benefits for the growth of the business • To develop creative opportunities for our clients based on non traditional Ads. • Monetize other revenues based on Digital Video (e.g., Social Media audiences, YouTube views, own digital assets) Show less



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Business Development Leader

  • Jan 2017 - Aug 2018

  Setting goals and developing plans for our main clients of the agency, researching, planning, and implementing new media and marketing strategies.• Setting goals and developing strategic plans for our current clients with revenue growth• Researching, planning, and attracting new clients to the agency portfolio• Researching new prospective business for our client portfolio based on advertising, sales, performance or communication needs• Developing pitches for prospective clients Show less

• Client Leadership / Director

  • May 2013 - Dec 2016

  To maintain and grow outstanding and profitable client relationships by providing professional, planned and responsive account direction that upholds the strategic vision of the agencyIn Charge of the main Agency Client: Nestlé• Pitch concepts and summarize results for multiple Nestlé brands• Be part of the sales strategies as an advisor of the Brand Managers for Nestlé brands• Create media plan strategies, leading projects from conception to final media execution• Establish goals and objectives for internal teams to follow• Meet deadlines and project budgets per brand per year for media investments• Work with other agencies to develop materials, coordinate campaigns and provide support and direction • Supervise media strategies, motivating and mentoring staff to hit goals and produce successful results for our client, as well as providing feedback• Maintain relationships with the Brand Managers, Communication Teams and other Agencies Show less

• Strategic Media Manager

  • Jan 2011 - May 2013

  To produce action plans for advertising campaigns from pre-defined marketing objectives. I was in charge to select media platforms and channels that best suit the brand or products of the clients that will be advertised.Main Clients: FORD Motors and GlaxoSmithKlineResponsibilities:• Identifying and understanding target audiences• Coordinating, monitoring and evaluating media campaigns and strategies • Identify target audiences and understand their behavior and habits• Determine the best media outlet mix for our campaigns• Optimize ad campaigns according to geographic exposure, frequency, time spans and more• Allocate budgets and monitor costs• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)• Evaluate the success of media strategies and campaigns Show less



Omnicom Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Strategic Director

  • Mar 2010 - Dec 2010

  Political Presidential Campaign Juan Manuel Santos (2010-2014) Create integrated marketing campaigns based on market segments to gain voters and build candidate awareness Supervise the execution, monitoring and measurement of media campaign and its success Ensure campaign implementation follows basic guidelines Recruit and train talent for the successful implementation of media campaign Compile regular reports of campaign performance and results Improve new campaigns using digital tools Organize data, implementations and campaign activities Show less



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Senior Strategic Planner

  • Aug 2007 - Dec 2009

  Part of the Team that opened ZenithOptimedia Agency in Colombia Launch ZenithOptimedia in Colombia the newest Publicis Media Group business unit meant to help tackle the biggest marketing challenge: how to capture and sustain consumer attention at scale Accounts: Nissan, Sanofi Aventis, Whirlpool • Developing strategic media planning for ZenithOptimedia clients integrating traditional and digital media • Direct involving and strategic design in several pitches to bring new clients to the Agency Show less