Luis Braga

Senior Director of Lifestyle and Brand Engagement at H&S
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Contact Information
Location
New York City Metropolitan Area
Languages
  • French Limited working proficiency
  • Spanish Native or bilingual proficiency

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Bio

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5.0

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Kelly Shortridge

I worked closely with Luis at BCBG Max Azria and highly recommend his work. Not only was he timely, hard working, and enthusiastic, but he also had a flawless eye for styling. He thoroughly understood the retail industry and how to best generate interest from buyers, and was always willing to take on extra responsibility.

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Experience

    • South Africa
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Senior Director of Lifestyle and Brand Engagement
      • May 2022 - Present

    • Director of Lifestyle and Brand Engagement
      • Feb 2020 - May 2022

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Associate Director
      • Aug 2018 - Feb 2020

    • Senior Account Executive
      • Jul 2017 - Feb 2020

    • Account Executive
      • Mar 2015 - Jul 2017
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Communications Consultant
      • Jul 2014 - Mar 2015
    • Italy
    • Advertising Services
    • Public Relations Specialist (Contract)
      • Dec 2013 - Jun 2014

      • Maintain sample closet by organizing pieces by season, color story, look etc. • Assist with the planning and execution of our retail store project. • Collaborate with PR manager and coordinator on trend boards for present and upcoming seasons. • Assist the team with help on various events and presentations. • Assisted Maxime Valentini on casting the Fall 2014 fashion show. • Manage the check in & out system for various samples to publications and stylists via Fashion GPS. • Maintain sample closet by organizing pieces by season, color story, look etc. • Assist with the planning and execution of our retail store project. • Collaborate with PR manager and coordinator on trend boards for present and upcoming seasons. • Assist the team with help on various events and presentations. • Assisted Maxime Valentini on casting the Fall 2014 fashion show. • Manage the check in & out system for various samples to publications and stylists via Fashion GPS.

    • Public Relations Specialist (Contract)
      • Oct 2011 - Jan 2012

      •Responsible for the trafficking of samples through Fashion GPS •Compiling press about collections and the brand •Assist in event coordination •Daily sample closet management •Responsible for the trafficking of samples through Fashion GPS •Compiling press about collections and the brand •Assist in event coordination •Daily sample closet management

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Public Relations Specialist (Contract)
      • Oct 2009 - Dec 2009

      • Contacted celebrity stylists and magazine personnel for appropriate product placement • Organized inventory, shipping labels and addresses for product shipment • Assisted with daily production of eyewear • Assisted in aid of obtaining press clippings • Contacted celebrity stylists and magazine personnel for appropriate product placement • Organized inventory, shipping labels and addresses for product shipment • Assisted with daily production of eyewear • Assisted in aid of obtaining press clippings

    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • PR Coordinator (Contract)
      • Aug 2008 - Nov 2008

      • Daily tasks such as filling out managerial paperwork and contacting buyers • Assisted in picking up materials for the product development team • Collected press samples for the showroom • Daily tasks such as filling out managerial paperwork and contacting buyers • Assisted in picking up materials for the product development team • Collected press samples for the showroom

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • International PR Coordinator (Contract)
      • Jul 2008 - Nov 2008

      Daily tasks such as filling out managerial paperwork and contacting buyers Assisted in picking up materials for the product development team Collected press samples for the showroom Daily tasks such as filling out managerial paperwork and contacting buyers Assisted in picking up materials for the product development team Collected press samples for the showroom

Education

  • LIM College
    Bachelor's Degree, Public Relations/Marketing
  • St. Johns Preparatory School
    High School Diploma, Business Management

Community

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